Global Loyalty Organisation Podcast

Visa co-brand & merchant partnership development team current structure • What would be key defining factors for the launch of a co-brand program to be successful? • What were the worst strategies and biggest mistakes that you've seen companies do? What our members should avoid at any cost? • In your experience what do you see working better – holding companies' co-brand cards or you are seeing some of the successful independent or coalition programs?

0:00 - On partnerships • 5:28 - Magic Wand • 8:44- Advice to younger self.

0:00: Attached introduction • 1:40: How important is language in delivering the best possible CX? • 3:09: For which countries local language campaigns are commercially important? • 6:55: How do different marketing channels determine multilanguage support aspects? • 9:10: Do you see any loyalty-specific features in lingual support? • 10:09: Do you integrate AI? • 10:58: on future plans • 12:35: on opportunities your company offers to potential clients looking for language solutions? • 13:22: advice to companies embarking on international loyalty campaigns? • 14:55: campaigns that stood out? • 15:44: If you had 1'000'000 loyalty points, how would you spend them? • 16:23: Advice to your younger self?

0:00 - Introduction • 0:29 - on key trends post-COVID • 6:04- on opportunities in the next 18 to 24 months • 7:23 - on budgets • 09:32 - on sustainability initiatives and the Sustainable Flight Challenge • 12:52 - on regional differences in sustainability efforts

On measuring consumer loyalty beyond traditional metrics • on multi-brand houses • maintaining consumer interest in long-term loyalty programs • on how loyalty can practically support sustainability efforts • on new forms of partnerships and coalitions • on impact of recession • on beacons of innovation.

0:00 - on key focus areas 12-18 months ahead • 2:26 - on changing CX and balance between "bricks & mortar" and digital sides • 4:26 - on the importance of CX during disruptions • 6:03 - on being part of the Miles & More program and building a loyalty-based program • 8:14 - on partnerships and data sharing • 10:02 - on simplification of the proposition and loyalty by flight • 10:56 - on the 'Swiss-census' approach • 12:15 - one advice • 10:56 - on 'Swiss-census' approach • 12:15 - one advice

Featuring: Chuck Ehredt, CEO Currency Alliance / Anthony Wintheiser, Chief Product Officer Kognitiv / Ricardo Pilon, Chair Pomona Capital & Advisors.

Discussion points:

• AI in Loyalty and across commercial airlines business cycle: challenges & benefits of implementation
• AI evolution and implementation in loyalty: case analysis
• AI use in loyalty marketing
• Right data” input and AI algorithms: accuracy of data and implementation of results
• Organisational & system framework required to successfully operate AI