Global Marketing News – 5th December 2017

Google has increased the length of snippets in its search results, WeChat Pay is to launch in Malaysia, and research has found that the Vietnamese ecommerce market is one of the fastest growing in the world.

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Global Marketing News – 1st December 2017

US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service.

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Global Marketing News – 29th November 2017

Yandex has launched fast-loading Turbo pages, travel brands are increasingly taking part in Black Friday deals, and Google Shopping has rolled out several new features.

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Global Marketing News – 27th November 2017

The EU has formally agreed to end geo-blocking, Yandex has revealed its plans for the Russian mobile search market, and research has found that Facebook usage is falling dramatically.

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Global Marketing News – 21st November 2017

Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses.

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Global Marketing News – 17th November 2017

Singles' Day 2017 broke ecommerce records in China, Facebook has introduced four new tools designed to help businesses advertise internationally, and advertisers on Snapchat can now add Context Cards to certain ad types.

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Global Marketing News – 14th November 2017

Advertisers on Bing can now view exact match impression shares, Amazon has expanded its Influencer Program to include Instagram and Twitter, and Apple has launched a new feature in its App Store.

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Global Marketing News – 10th November 2017

Research has predicted which European countries will be the fastest growing ecommerce markets over the next 5 years, Google is coming under attack in South Korea, and the Chinese social media company Weibo has announced its results for Q3 2017.

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Global Marketing News – 7th November 2017

UK retailers face big international opportunities this Black Friday, the cosmetics company L’Oréal has analysed social media to identify micro-trends, and Paytm and WhatsApp are stepping up their rivalry in India.

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Global Marketing News – 3rd November 2017

Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise this year.

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