Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. This session explores the key to scaling local campaigns for national and global impact. Industry leaders share insights on achieving seamless delivery across diverse markets, emphasising the importance of localised strategies within a unified media approach. Learn from experts how to navigate the complexities of media planning and buying to maximise your brand’s reach and impact.

Speakers:

• David Black, Director of Branding, Google UK
• Tom Byrne, CEO, RocketMill
• Dominic Traynor, Global Head of Digital Experience, BNY Mellon
• Rebecca McKinlay, Managing Director, OysterCatchers

Take Aways:

1. Scaling local campaigns for global impact.
2. Importance of localised media strategies.
3. Achieving seamless delivery across markets.

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