In today's episode, Ross and John speak to Eugene Levin, Chief Strategy and Corporate Development Officer at SEMrush. They are the authority in online visibility. Plenty of organisations talk about tens of thousands or hundreds of thousands of users that they have, they’re able to boast 6M users across 20B keywords.
We start with Eugene telling us more about his career thus far, his previous experience with Venture Capital and the journey that brought him to where he is today, SEM Rush.
Engineering to being Partner
“I used SEMrush myself for years”
I understood the value proposition
They were so profitable they didn't need my money
“The most exciting journey I've ever had”We ask Eugene how he would best articulate what SEMrush is to a consumer or a small to medium business owner.
Help businesses get the attention of consumers across all major channels
Responsible for nothing but accountable for everything
Doesn't matter how good your plan is if you cannot execute itEugene further explains what keeps him busiest and which part of the business takes up most of his attention.
Primarily on Corporate Development
Where I want to spend most of my time is thinking
I can be better in many things than two people, but at some point, it's better just to hire two people to do this workLater we discuss how Eugene navigates through some big personalities, some logical and some not.
Maintain company structure as flat
They don’t need to communicate with anyone outside their team to achieve results
We teach tolerance of others opinionsWe move on to discussing what analytical frameworks.
When people come to the meeting, they should come with data because without data it would just be a conversation about opinions and my opinion always wins
We show people where to focus based on the marketWe then ask Eugene where he thinks the majority of opportunities are online going forward in the new world.
Organic content
YouTube ads
Search engines optimization market
LinkedIn
Social media
TikTok
Keyword researchWe’ve heard Eugene previously talk about how searchable audio is going to impact podcasting, we ask him to elaborate on that.
People will be able to search for what was said in podcasts and pull up the transcribing
People find you through discoveryLastly, we ask Eugene what he thinks is his super power, and what he believes is his contribution to the culture at SEMrush.
Very few, very important decisions
The highest percentage of right decisions will be higher than the wrong decisions
Growth mindset
Communication - provide feedback