The issue of data collection is once again being posed, however this time it involves a very well-known gambling app company in Britain, Sky Bet. After fighting his gambling addiction, a man in Britain decided to pull a request for the private data that Sky Bet collected about him, revealing multiple personal information files including his banking records, mortgage details, location coordinates, and a full portrait of his different gambling habits. After he quit gambling, Sky Bet used the personal data they had of him to label him as a “win back” customer, creating targeted ads that have led to yet another controversy surrounding data collection and usage.