Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report!

AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide.

Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you’re leading a localization team or shaping strategy, this episode is packed with actionable insights:

* How AI and automation are reinventing workflows

* Innovative ways to tackle budget pressures

* The changing roles of LSPs and corporate teams

* How to build trust in AI-powered localization

Don’t miss practical tips to adapt and thrive in a fast-evolving industry.

Grab your free copy of the TTI report: [https://www.rws.com/about/translation-technology-insights/ ](https://www.rws.com/about/translation-technology-insights/)

Dive back into the "Riding the AI shockwave report": [https://www.rws.com/about/riding-the-ai-shockwave/](https://www.rws.com/about/riding-the-ai-shockwave/ "https\://www.rws.com/about/riding-the-ai-shockwave/")

Ever find yourself wondering which AI model works best for different needs, whether it’s planning your next trip or boosting productivity at work? In this episode of the Globally Speaking Podcast, host Çetin Amirak sits down with Tomáš Burkert, Technical Lead, linguist, and AI expert with TrainAI by RWS, to unpack the art and science of choosing the right large language model (LLM).

Tomas shares real-life examples, from using Gemini to plan Amsterdam getaways to tapping Claude Sonnet for smarter coding and explains why the secret to AI success lies in continuous benchmarking and clever prompt engineering. Together, they discuss insights from our TrainAI [LLM Synthetic Data Generation Study](https://www.rws.com/artificial-intelligence/train-ai-data-services/llm-synthetic-data-gen-study/), revealing that no single model tops every task or language.

Their key advice? The smartest AI strategy starts with knowing your goals, testing with care, and trusting human expertise to ensure quality, context, and business alignment before automation takes over.

Have you ever considered how differently beauty standards and body ideals are perceived from one country to another? Or how, during the pandemic, brands had to navigate not only cultural nuances but also rapidly changing local regulations? These are just some of our favorite real-world challenges explored in the latest episode of the Globally Speaking Podcast.

Our host, Stuart Davison, Creative Director at RWS, sits down with creative colleagues at RWS, Sukhi Jhitta, James Marshall, and Silvia Sánchez Fernandez, to uncover how global brands can craft campaigns that truly connect across cultures. You'll hear how they see AI stepping in as a creative partner, helping to speed things up while keeping human authenticity at the heart of emotionally rich campaigns. Our team will even share some behind-the-scenes stories from their time at Cannes Lions 2025.

Their key advice? Harness the power of storytelling and involve local experts early. Doing so is essential not only for building authenticity but also for successfully navigating today's complex global challenges.

We’re excited to unveil our brand-new Globally Speaking identity! Experience it firsthand in our latest episode!

This time, our host Matt Hardy sits down with Gil Hetz, VP of AI at aiOla, to explore the rise of voice as the future of human–machine interaction. Why is speech becoming the go-to interface? Because it’s faster, more natural, and simply more practical, especially when your hands are full, whether you’re on a factory floor or in a busy retail space.

Gil reveals how aiOla’s technology is breaking barriers on multiple fronts. It seamlessly handles accents, background noise, and real-time processing, making voice interactions smooth and reliable, in any environment. This innovation is already powering real-world scenarios and boosting productivity and safety where it matters most.

Whether you’re in tech, operations, or just curious about what's next, this episode is your front-row seat to the voice revolution. Learn more about shaping the future with on-device processing and multilingual models - and building machines that don’t just understand speech but act on it.

Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide.

Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI’s speed and efficiency without losing the cultural nuance and human touch that make brand stories magical.

Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola’s ‘The Holiday Magic is Coming’, they dive into the risks and opportunities for brands navigating this new era.

How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand’s stories resonate in a world where creativity and technology go hand in hand.

In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences.

James shares Hocus Pocus’ commitment to authenticity in projects like the BAFTA-nominated series Ready Eddie GO!, produced for Sky Kids, which features the real voices of autistic and neurodiverse children from around the world. He also offers insights on how to approach translation and adaptation thoughtfully when working with such meaningful content.

In this exclusive conversation with our Creative Director, Stuart Davison, James also dives into the evolving role of emerging technologies like AI in storytelling - including his perspective on AI-generated voices and their potential impact on the creative process.

Tune in to discover how creativity, cultural empathy, and powerful narratives come together to truly connect with audiences.

Happy International Women's Day! In this special Globally Speaking episode, our host Amanda Newton, President of Global Content Services at RWS, sits down with three remarkable leaders in AI and technology:

• Pia F. Bresnan, Senior Globalization Manager at Uber

• Giselle Tran, Senior Manager, Language Experience & Technology at Sage

• Jennifer Vela-Valido, Localization Quality Program & Innovation Manager at Spotify and Chapters Program Director at Women in Localization

Together on this special episode, they explore their unique career journeys, the challenges they've overcome, and the triumphs they've celebrated in an industry long dominated by men. Hear their perspectives on how women and gender-diverse individuals can shape the future of AI, advocating for equitable representation, and ensuring technology serves diverse global communities. Gain insights into navigating gender biases, fostering inclusivity, and the importance of curiosity and mentorship.

Join us for an inspiring conversation on resilience, leadership, and the power of representation. Be part of the movement to foster a more inclusive and innovative tech industry this International Women’s Day!

How does one of the world’s most renowned design platforms make design accessible to users in over 190 international markets and in 106 languages?

Our host, Stuart Davison, Creative Director at RWS, is joined by Michael Levot, Head of Localization and Internationalization at Canva, as they answer this question and explore the pivotal topics of creativity, accessibility, trust, and representation in an AI-driven world.

Discover Michael’s views on the future of localization, their take on the impact of AI on human creativity, and their insights on navigating the interplay of bold creativity, authenticity, and trust.

Finally, get an exclusive behind-the-scenes look at how Canva tackles the challenge of creating standout global content at lightning speed—while honoring cultural nuances and ensuring a lasting impact on users worldwide.

We're also proud to announce... We are the Official Creative Localization Partner for Canva Create 2025, where we’ll join industry giants like Amazon Web Services (AWS), LinkedIn, Intuit Mailchimp, Dropbox to explore how creativity and technology intersect to shape the future of creation: https://www.canva.com/canva-create/

In this episode of the Globally Speaking Podcast, Cassandra Prieto, Sr. Director, Client Services at RWS, and Dominique Biliato, VP of Learning Operations at SAI360, discuss how SAI360 is leveraging AI to revolutionize the eLearning space and enhance customer benefits.

Dominique shares how SAI360 empowers organizations worldwide with integrated ethics, governance, risk, and compliance software, supported by an extensive eLearning library in over 70 languages. She dives deep into the transformative role of AI in compliance and ethics training, addressing both the challenges and the rewards of incorporating AI into their operations, and also reveals how adopting Evolve by RWS has helped them stay at the forefront of the AI revolution.

Discover all the innovative trends reshaping eLearning, from the rise of microlearning to the use of AI for translation and content creation, all while maintaining stringent quality and compliance standards. Dominique also offers insights for the next generation of localization professionals, emphasizing how technology can help create scalable, future-ready processes.

In this episode of the Globally Speaking Podcast on the future of human-machine collaboration, Emma Fisher, Vice President of Global Marketing at RWS, sits down with Melanie Peterson, Senior Program Director of Train AI at RWS, to discuss the essential role of the human touch in AI development.

As AI technology continues to evolve, the need for ethical standards in data training becomes increasingly vital. Melanie underscores the necessity of subject matter experts in ensuring AI models are unbiased, accurate, ethical, and diverse. Discover the risks of relying solely on AI-generated data through some of her real-world examples, highlighting the dangers of AI going unchecked - when humans are excluded from the process.

Listen to the episode for tips on how to develop and deploy AI with care - ensuring that it serves humanity effectively and responsibly.

Discover more about Genuine Intelligence, the Future of Human-Machine Collaboration: https://www.rws.com/about/genuine-intelligence/