In this episode of Globalcast, Daphnie Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term "glocal" and how it relates to multilayered consumer buying preferences.

Learn about:

• What 'glocal' means
• What is moving consumers to favour local consumption?
• What kinds of local purchasing choices are consumers making in 2011?
• Why it is important for brands to recognise global consumption
• Which type of consumption appeals to emerging markets?

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.