“Ginger” is a one-size-fits-all term to describe a vast array of different shades of hair. But it's a term that half of redheads wouldn't use to describe their hair; 1 in 3 wouldn't even know how to describe their hair shade. How do you turn those stats in to a creative idea for a printing company?

Learn how Fight or Flight and Roland DG tied the ginger revolution in to 50 shades of red and orange ink, taking the journey across broadcast, influencers and a festival.

Stephen Davis and Lauren Swinnerton join the FoF team to discuss more on this first episode of Gloves Off, a new podcast by Fight or Flight.