Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

• GMB Posts now available for chains / franchises via the API.
• New GMB posts being highlighted on maps with a red dot.
• How do you add Open Graph settings to a web page for social sharing?
• How does Google decide which business pins show on Google Maps?
• How does a business get a branded pin on Google Maps?
• What is a green business pin on Google Maps
• Does SEO suffer without an actual street address?
• What do I do with GMB if my business services the entire country?
• If you want to hide your address, should you hide your address on GMB and use a PO Box on listings where you can’t hide it?
• What is the best practice for GMB names after you change the name of a business?
• Where do service idea suggestions in my GMB account come from?
• Do I need a service to help me get listed on Apple Maps or Siri?
• Have you seen any success from using the Google My Business marketing kit?
• Will GMB data ever be included in Google Search Console?
• Are there any issues with doing GMB posts using tools like Hootsuite?
• Does the impact of GMB reviews decline after you get a certain number of them?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com