Sign up to save your podcasts
Or
Share GN 31 - The World's best Marketing Stunts
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
GN 31 - The World's best Marketing Stunts
In this episode, Staffan Zetterström and Fabian Niklas explore iconic marketing stunts that reshaped their industries and how foundries can emulate these bold, imaginative campaigns!
Episode Highlights:
* Michelin Guide's Road to Success: Discover how Michelin started as a tire company but became synonymous with luxury dining. Michelin understood that promoting driving led to more tire sales. This insight birthed the famous Michelin Guide—a powerful lesson in expanding customer engagement beyond direct products.
* Red Bull's Extreme Marketing: Red Bull isn't just an energy drink; it’s an action sports phenomenon. Red Bull cemented its brand through skydives, extreme sports, and a Formula 1 team by embracing adrenaline and going where no other soda brands dared to go.
* Guinness World Records: An ingenious idea sparked over a pub debate led to a global sensation—Guinness leveraged curiosity and competition to keep their brand relevant and memorable for decades.
* Virgin Airlines' Edge: Richard Branson's Virgin Airlines took risks, from beautiful marketing to onboard bars, turning flights into an unforgettable experience. It wasn’t just flying; it was a brand journey.
Key Takeaways for Foundries: The foundry industry can adapt these powerful strategies by:
* Embracing bold, unexpected ideas.
* Focusing on repeat visibility—your brand has to be seen as trusted.
* Using channels creatively, from LinkedIn for professional networking to TikTok for broader engagement.
* Showcasing your unique personality and making memorable impressions!
Tune in to explore how these iconic campaigns hold the secret to unforgettable marketing that can reshape brand presence and drive growth, even in traditional industries like foundries.
Thank you for listening, and we’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes. Until next time, keep casting strong!
Fabian and Staffan
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldcasting.substack.com
View all episodes
By Staffan Zetterström & Fabian NiklasIn this episode, Staffan Zetterström and Fabian Niklas explore iconic marketing stunts that reshaped their industries and how foundries can emulate these bold, imaginative campaigns!
Episode Highlights:
* Michelin Guide's Road to Success: Discover how Michelin started as a tire company but became synonymous with luxury dining. Michelin understood that promoting driving led to more tire sales. This insight birthed the famous Michelin Guide—a powerful lesson in expanding customer engagement beyond direct products.
* Red Bull's Extreme Marketing: Red Bull isn't just an energy drink; it’s an action sports phenomenon. Red Bull cemented its brand through skydives, extreme sports, and a Formula 1 team by embracing adrenaline and going where no other soda brands dared to go.
* Guinness World Records: An ingenious idea sparked over a pub debate led to a global sensation—Guinness leveraged curiosity and competition to keep their brand relevant and memorable for decades.
* Virgin Airlines' Edge: Richard Branson's Virgin Airlines took risks, from beautiful marketing to onboard bars, turning flights into an unforgettable experience. It wasn’t just flying; it was a brand journey.
Key Takeaways for Foundries: The foundry industry can adapt these powerful strategies by:
* Embracing bold, unexpected ideas.
* Focusing on repeat visibility—your brand has to be seen as trusted.
* Using channels creatively, from LinkedIn for professional networking to TikTok for broader engagement.
* Showcasing your unique personality and making memorable impressions!
Tune in to explore how these iconic campaigns hold the secret to unforgettable marketing that can reshape brand presence and drive growth, even in traditional industries like foundries.
Thank you for listening, and we’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes. Until next time, keep casting strong!
Fabian and Staffan
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldcasting.substack.com