Greg Twemlow's Medium article explores the connection between creativity and the "hero's journey," arguing that creativity is a courageous act of self-discovery and transformation. He uses the metaphor of a bridge, illustrating how creativity leads to expanded possibilities and agency. The article also discusses the role of AI as a creative tool and the importance of overcoming fear and self-doubt to foster creativity. Twemlow emphasises the universal need for creativity and its significance in personal growth and societal progress. Finally, he promotes embracing curiosity, courage, and connection in the creative process. Read the story on Medium.