Go All 1N Podcast

Ep. 76 From Command to Culture: How One Leader Changed an Organization Ft. Bill Coughlin

Leadership isn't just a professional endeavor—it's a deeply personal journey of growth, adaptation, and self-discovery. In this revealing conversation with Bill Coughlin, we explore the remarkable evolution of a leader who transformed from an ambitious young manager focused solely on climbing the corporate ladder to becoming an empathetic, people-centered leader with lasting impact.

Bill's candid reflection on his "horrible" early leadership style sets the stage for a powerful story of transformation. The turning point came through his 25-year mentorship with Joe Gillum, who delivered the wake-up call that would forever change Bill's approach: "You're going to drop like a rock when you reach the top because of how you treat people."

The conversation takes us through Bill's extraordinary experience during 9/11 as part of United Airlines' response team. Being on the only civilian aircraft in American skies the day after the attacks, escorted by military jets to Newark, and spending 21 days at Ground Zero working with grieving families profoundly shaped his perspective on leadership and humanity.

Perhaps most fascinating is Bill's central role in transforming Lippert's corporate culture. Walking into an environment where a vice president's greeting was "go out there and F-ing lead," Bill helped establish core values and shift from command-control management to trust-based leadership. His philosophy—creating workplaces where people "get to" rather than "have to" work—offers practical wisdom for leaders at any level.

Throughout our discussion, Bill weaves together professional insights with personal values, showing how his Irish Catholic upbringing in a family of 14 children, his faith during crisis, and his 40-year marriage provide the foundation for his leadership principles. His approach to balancing high-stress careers with intentional family time offers a refreshing perspective for today's busy professionals.

Whether you're an aspiring leader or a seasoned executive, Bill's journey reminds us that leadership excellence comes not from titles or achievements but from earning trust, maintaining integrity, and focusing on what people do right rather than wrong. Subscribe now and join our community of leaders committed to making a positive difference in both business and life.

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

Unlocking Your Full Potential: Why Hard Work Beats Natural Talent

What stands between you and your greatest potential? According to Braxston Cave and Jake Fine of the Go All In podcast, it's not a lack of talent, resources, or opportunity—it's your willingness to outwork everyone else while playing the long game.

Braxston shares a powerful personal perspective, reflecting on how he bristled when people would comment on his "potential" growing up. This launches the hosts into a candid conversation about achievement that dismantles the myth of natural talent. "I didn't get to where I'm at today because I'm special. I'm not special in any way, shape or form," Braxton reveals, explaining how his Notre Dame success came through relentless effort, not innate gifts. His admission about using countless note cards to learn both playbooks and academic material humanizes the achievement process.

The discussion evolves into a compelling exploration of value-based decision making, with Braxton breaking down his four core pillars—faith, family, fitness, and fortune—that guide every choice. This framework provides a refreshing alternative to aimless living, which both hosts contrast with scenes of people wasting potential in bars without purpose. The most thought-provoking segment arrives when they distinguish between contentment and complacency: "You are happy where you are, but you're not satisfied with where you are." This subtle but crucial difference encapsulates the mindset necessary for continuous growth without perpetual dissatisfaction.

Ready to stop settling for mediocrity and unlock your full potential? This episode provides the mental framework to help you sprint toward an unknown finish line—because that's where true achievement begins. Listen now and ask yourself: What potential are you leaving untapped?

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

Ep. 74  Leading by Example: Are You the Hero of Your Story?

Ever feel like you're living two lives - the one you present to the world and the one that exists when nobody's watching? Our quick-hitter episode tackles the powerful concept of leading by example and what it truly means to align your actions with your words.

We unpack the "Movie Crew Mindset" - a mental framework that challenges you to live as if cameras are rolling from the moment your alarm sounds until your head hits the pillow. Would you be proud watching that footage? This simple yet profound question has transformed how we approach each day, whether as parents, professionals, or community members.

Parents will particularly connect with our discussion about how "more is caught than taught" when raising children. Those little ones are absorbing everything - from how you speak to siblings to how you treat the family dog. They become walking mirrors reflecting your best and worst behaviors back to you.

For professionals, we challenge the common misconception that leadership comes from a title or position. True leadership begins with self-leadership - those "lonely hours" when you're investing in yourself without external pressure. If you're waiting for work hours to develop as a leader, you're missing the foundation of authentic influence.

The ripple effect of our example extends further than we realize. From punctuality to work ethic, attitude to integrity - others are constantly calibrating their standards based on what they see modeled. Are you setting a standard worth following? Are your actions truly matching your words? If you want to be a leader who makes a lasting impact, it starts with you.

Ready to become the hero of your own story? Listen now and discover how small daily choices create the legacy you'll leave behind. Share your thoughts with us - we love hearing how these conversations impact your journey!

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

All 1N Moments - Pivot or Perish: Embracing Life's Major Transitions

Jake Fine and Braxston Cave dive deep into the art of pivoting in life, sharing personal stories of major transitions from the NFL to business and exploring how embracing change leads to growth and new opportunities.

• Signs that it's time to pivot include feeling stuck, unmotivated, or outgrowing your current situation
• The younger generation often fears committing to a career path, but you'll never know what's right until you try
• Professional athletes must train with a "no Plan B" mindset while knowing their careers will be extremely short
• Don't be afraid to take advantage of learning opportunities just because they're uncomfortable or unfamiliar
• Initial discomfort in a new path doesn't mean it's wrong - sometimes you need to push through to know
• Successful people adapt and focus on what they could gain from changes rather than what they might lose
• The most valuable pivots often require fully committing rather than going "half in, half out"

If you're going through a pivot in your life right now, reach out to us - we'd love to talk through it with you, relate experiences, and learn from each other. Share this episode and tag us if it resonates with you.

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

Ep.72 Part 2  Relentless Pursuit Ft. Nick Urankar 

Nick Urankar shares his philosophy on creating meaningful impact through energy and presence while discussing why plateaus don't exist in fitness or life.

• The concept that results are already within you but may not have revealed themselves yet
• How comparison can be helpful if we look at our journey differently and focus on positive interactions
• The importance of simplicity in fitness and business — focusing on fundamentals rather than complexity
• Building a personal brand organically by developing a passionate community around shared values
• Finding balance between ambition and contentment by appreciating small moments and "overflowing others"
• The value of taking consistent small actions rather than waiting for perfect conditions
• Being willing to fail publicly and commit to growth even when it's uncomfortable
• Understanding that legacy comes from how we make others feel, not just achievements

When you wake up tomorrow, ask yourself what you weren't proud of today, what's one thing you wish you would have done different, and then commit to doing it as soon as possible.

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

Ep. 72 Relentless Pursuit Ft. Nick Urankar

The journey to excellence is rarely a smooth path, and few people embody this truth more powerfully than Nick Urankar. In this captivating conversation, Nick takes us through his evolution from a kid bouncing between schools to becoming an elite CrossFit competitor and successful gym owner.

Nick's philosophy on progress cuts straight to the heart of why many people abandon their goals: "I don't believe there's such thing as a plateau. I just think the next step's a lot harder." This profound insight frames his entire approach to challenges. While most see slowdowns as dead ends, Nick recognizes them as transitions to more demanding phases that require greater focus and determination.

Growing up primarily in early school care and Boys and Girls Clubs while his single mother worked, Nick developed resilience early. His athletic journey took him from soccer to football (despite his initial fear of being yelled at), through college sports, and eventually to CrossFit—which he initially dismissed as "aerobics." What followed was a decade-long competitive career marked by extraordinary commitment. Training in his basement during his children's naps, working out in dress shoes in office closets, and eventually qualifying for the CrossFit Games multiple times, Nick refused to let life circumstances become excuses.

The most compelling aspects of Nick's story revolve around how he transformed negativity into fuel. When falsely accused of using performance-enhancing drugs, rather than becoming bitter, he channeled that experience into renewed determination. Similarly, his father's constant predictions that life changes would end his athletic pursuits became the very reason he refused to quit. In a touching twist, when his father finally acknowledged his accomplishments years later, their relationship transformed completely.

As a gym owner and coach, Nick has developed a leadership philosophy centered on empowering those who doubt themselves. His approach celebrates everyone's contribution, particularly those who finish last, creating an environment where improvement matters more than comparison. This perspective reflects his belief that "if you are at the bottom, you're in the right group"—because that's where the greatest growth happens.

Whether you're facing obstacles in fitness, business, relationships, or personal growth, Nick's story offers a masterclass in turning setbacks into stepping stones. Listen now and discover how an unwavering commitment to your goals can transform not just your achievements, but your entire approach to life's challenges.

SHOP THE BRAND: https://www.3ebetter.com/discount/Goall1n10

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

EP. 71  Built to Lead: Lessons in Leadership, Hard Work, & Building the Brand

Jake and Braxston dive into a personal Q&A session, revealing their entrepreneurial journeys, defining life moments, and core values that have shaped their approaches to business and family.

• Jake's shift from pursuing material success to focusing on making impact and leaving a legacy
• The challenges of building a brand while balancing a full-time job, including sourcing quality products
• How childhood moments shape adult mindsets, including Braxston’s story of overcoming fear through baseball
• The reality that entrepreneurship isn't about having a silver spoon or perfect plan—just work ethic and belief
• The importance of communication and priorities in marriage and parenting
• The value of setting examples for children through intentional actions and relationships
• How fear often prevents people from starting, while failure actually teaches valuable lessons
• Balancing domestic versus overseas manufacturing decisions when building a product-based business

Send us your questions for future Q&A episodes by messaging us on social media!

SHOP THE BRAND: https://www.3ebetter.com/discount/Goall1n10

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

EP. 70 The Discipline Download: 11 Essential Habits

Join us in this insightful episode where we explore the power of daily routines and how they drive personal success. Our discussions uncover the critical habits that have kept us locked in, focused, and truly effective. Starting with the importance of planning your day the night before, we emphasize setting an intentional tone for the day ahead. 

This episode dives deep into the reasons why having a purpose can motivate you every morning, as well as how physical activity contributes to mental wellness. We introduce practical tips on hydration and fueling your body right to maintain energy throughout the day, exploring the connection between physical health and mental clarity. 

Additionally, we discuss how mindset plays into our routines and why actively feeding our brains is essential. Reflecting on our habits and adjusting them as necessary can be the key to sustainable growth. As we share personal stories and insights into our daily lives, we aim to inspire you to take charge of your own routines, making them simple yet impactful.

If you’re ready to transform your daily habits, listen now and discover how to keep it all simple while staying consistent. Let's build toward that success together—don’t forget to subscribe, share your thoughts with us, and leave a review!

We appreciate you!    

SHOP THE BRAND: https://www.3ebetter.com/discount/Goall1n10

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

Ep. 69- 1% Better Every Day: Unstoppable Momentum and Lasting Success

Ever wondered how adopting a 1% better mindset can transform your life into a symphony of continuous hits, rather than a one-hit wonder? Join us, Jake Fine and Braxston Cave, as we unpack the philosophy that's not just the backbone of the Be Better brand but a game-changer in personal growth. We share stories from our own journeys, reflecting on how committing to tiny, daily improvements can stack up to monumental success over time. Listen as we navigate through misunderstandings in corporate America and stand firm in the belief that improvement isn't about taking on more—it's about enhancing what you already have.

This episode is a passionate exploration of how focusing on incremental gains can yield unstoppable momentum in every life aspect. Inspired by legends like Kobe Bryant and his Mamba mentality, we discuss how the 1% philosophy has shaped our business accountability group and personal lives. It's not just a commitment; it's a strategic and relentless approach to becoming better every day, prioritizing progress over perfection. Tune in for insights and stories that promise to redefine your path and unlock your ultimate potential, ensuring you won't settle for a life that fades into obscurity.

We Hope You Enjoy and if you could share if it brought you value.  The more shares, the more views we get on the podcast. If you also have a quick minute to leave a review. Let us know what you think.  Thank you for the support!

Go All In and always Be Better!

We appreciate you!    

TO SUPPORT THE BRAND: https://www.3ebetter.com/discount/Goall1n10

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w

All 1N Moments -  5 Minute Mindset Reset

This episode highlights the concept of a five-minute mindset reset, a strategy that can help refresh perspective and refocus energy during chaotic times. Jake and Braxston share personal anecdotes and discuss the importance of gratitude, intentionality, and reframing challenges as growth opportunities. 

• Introduction of the five-minute mindset reset concept 
• Personal experiences of overcoming challenges through mental resets 
• Importance of intentionality and maintaining perspective 
• Reflection on past accomplishments and practicing gratitude 
• Balancing ambition with self-reflection to avoid complacency 
• Reframing setbacks as opportunities for learning and growth 
• Cultivating resilience through mindset shifts 
• Closing thoughts on embracing challenges and reminding oneself of their capabilities

We Hope You Enjoy and if you could share if it brought you value.  The more shares, the more views we get on the podcast. If you also have a quick minute to leave a review. Let us know what you think.  Thank you for the support!

Go All In and always Be Better!

We appreciate you!    

TO SUPPORT THE BRAND: https://www.3ebetter.com/discount/Goall1n10

Send us a text

Support the show

To show support please share the show, check out the Be Better Brand apparel.

Share the pod! Word of mouth is what we ask. Thank you!

Check us out on YouTube https://www.youtube.com/channel/UCEYU3Qf8uXjshfHAjofie8w