March 29, 2022

Go behind the design with the designers of the adidas AVACOURT Tennis Shoe - lace up with confidence in this tennis shoe designed by women & for women 🌸

46 minutes

The Global team from adidas joins us this week to talk all about the design, creation and execution of the adidas Avacourt. With a rich history of celebrating strong women (think: Billie Jean King, Steffi Graf, Ana Ivanovic, & beyond) and creating shoes specific for their needs on the court, adidas has spent the past several years perfecting this beautiful tennis shoe. The Avacourt has been created for women of all ages, levels, shapes and sizes to be their new favorite court shoe. In this episode, join Carly, Anette, Daniel and Michelle as they talk all about designing these new shoes and what all it takes to put something new into the market, specifically a shoe designed female-first for women who leave it all on the court.

The AVACOURT has a specific midfoot support system to combat women's softer arches they also have protective material for abrasion resistance for durability at the toe box, which is the most common spot for women to wear out their shoes. To achieve their light yet supportive build, these shoes have transparent layers on the upper while Bounce Pro cushioning integrates two densities of foam for comfort and responsiveness, so you can lace up day after day with confidence.

Shop styles:

🌸 adidas Avacourt White/Indigo/Orange: http://www.tennis-warehouse.com/descpage-AWACWIO.html https://www.tennis-warehouse.com/descpage-AWACWIO.html?from=YT

🌼adidas Avacourt White/Silver: http://www.tennis-warehouse.com/descpage-AWACWHS.html?from=YT

🌺 adidas Avacourt White/Purple/Green: http://www.tennis-warehouse.com/descpage-AWACWPG.html?from=YT

If you have any further questions or want to continue the conversation?! Email us at [email protected]

Shop with us for all your TENNIS needs all over the WORLD:

🇺🇸 Tennis Warehouse -- http://www.tenniswarehouse.com

🇪🇺 TW Europe -- http://tenniswarehouse-europe.com

🇦🇺 Tennis Only AUS -- http://tennisonly.com.au

Happy Hitting!

...more

View all episodes

By Michelle Heidbrink, Tennis Warehouse

4.9

145145 ratings