Go Berserk With Email

Go Berserk With Email

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Go Berserk With Email episodes

  • The STDs of Email Marketing Platforms

    In this episode, Troy Broussard explores the infectious disease of featuritis that plagues the software development industry.

    He explains why Berserker Mail doesn't simply list feature comparisons with other platforms, and how they approach useful features with a practical mindset. Troy discusses the complexities of split testing and unveils the unique and scientific approach Berserker Mail offers. With a commitment to simplicity and practicality, this episode provides valuable insights into prioritizing meaningful features for email marketing.

    Stay tuned for the next episode, where Troy will take a closer look at content publishing and integration with Learnistic.

    Show Highlights:

    • Are you aware of the infectious disease of featuritis? [01:31]
    • Does featuring XYZ platform comparisons benefit users? [02:53]
    • Let's explore the high desirability of split testing. [03:35]
    • Is your email split testing strategy effective? [06:30]
    • Learn about the consequences of random split testing. [08:16]
    • The three ways to increase the impact of email split testing. [09:10]
    • Why features for feature's sake are unnecessary? [10:39]
    • How do marketers use Berserker mail to grow their business? [11:18]
    16 min
  • Why Only Putzes Care About Email Preview Text Copy

    In today's episode, you'll uncover the untold truth about preview text in email marketing with host Troy Broussard.

    Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why Troy questions the effectiveness of this widely adopted practice and how it could impact your email campaigns.

    Are you curious to discover the real value of preview text and its relevance to your marketing efforts? Don't miss out on this thought-provoking discussion that challenges conventional ideas in the world of email marketing.

    Show Highlights:

    • Do you know the concept of preview texts in emails? [01:11]
    • What does preview text do in email marketing? [02:06]
    • Is preview text necessary for building trust in email marketing? [03:18]
    • The reason behind a lot of irrelevant preview texts. [03:58]
    • What happens when the preview text is set right? [04:37]
    • Understanding what's the highest and best use of your time. [05:56]
    • Does adding complexity to your email process benefit you? [06:35]
    • Here is how you can avoid deception in email marketing. [08:32]
    12 min
  • The One Tracking Metric to Rule Them All

    In this episode of Go Berserk with Email, Troy Broussard discusses the concept of "the one metric that matters" and its immense impact on business growth. He emphasizes the importance of focusing on a single, personalized metric that drives the most growth for your business.

    Through examples from his own experience and that of successful companies like Dropbox, Troy illustrates how to identify and prioritize this critical metric. The conversation explores the individualized nature of this approach and its relevance across different business types.

    Join us as Troy shares his insights into this game-changing concept, and get a sneak peek of the spirited discussion on the use of preview text in emails in the next episode.

    Show Highlights:

    • Are you competing with yourself or with anyone else? [01:32]
    • Discover the one key metric that matters for growth. [02:15]
    • Find out how Dropbox got success using the one vital metric. [04:34]
    • The journey of shifting from one to another metric. [05:16]
    • How to adopt a laser-sharp vision about one metric? [07:16]
    • The significance of prioritizing sales for a new business. [08:25]
    • How can you turn your time into more value? [08:52]
    • Learn about the role of email in driving business growth. [09:38]
    13 min
  • Death by Dashboards

    Get ready to shake up your approach to business metrics with Troy Broussard on this episode of Go Berserk with Email. Troy challenges the traditional obsession with complicated dashboards and introduces a straightforward approach to measuring business success.

    Discover the power of just two key metrics that can revolutionize your understanding of your business's value and time management. Join Troy and JR as they break down these game-changing concepts and get a sneak peek into the next episode's industry-proven methodology.

    Time to focus on what truly matters - Tune in now.

    Show Highlights:

    • Why do entrepreneurs build dashboards? [01:22]
    • Discover how and when dashboards can be a distraction. [02:17]
    • Learn about the two crucial metrics solo entrepreneurs need. [04:22]
    • Ready to unlock the power of your time? [06:13]
    • Does the business solely revolve around you as a solo entrepreneur? [07:05]
    • This is how you calculate your average income. [08:45]
    • Are you aware of your highest and best use rates? [09:48]
    • Find out the key to earning more and working less. [12:37]
    15 min
  • Why Checklists are for Lovers

    In this episode, Troy shares his unique insights on entrepreneurship and the dangers of relying solely on checklists. He explains the importance of thinking deeply, staying curious, and being open to new ideas.

    Using real-life stories and examples from different areas, Troy encourages listeners to approach learning with a fresh perspective.

    If you're interested in learning how to navigate the world of entrepreneurship and think differently, this episode is for you.

    Show Highlights:

    • Are you aware of the absurdity of a checklist mindset? [02:32]
    • Where does success come from? [04:45]
    • How can you transform your learning approach? [05:28]
    • Why can success not be reduced to a checklist formula? [08:09]
    • This is why the implementation of knowledge is necessary. [10:40]
    • Discover the reason for the lack of curiosity in people. [12:14]
    • Learn about the secret to guaranteed business success. [13:59]
    • How to deconstruct something and create your checklist? [17:22]
    20 min
  • Why 80/20 Brutally Murders Sales in Email Marketing

    In this episode, Troy Broussard introduces a new perspective on the 80/20 principle, now known as the "95/5" approach. He explains the impact of technology's personalized algorithms on decision-making and how it has changed the way businesses operate.

    With relatable examples, Troy demonstrates how focusing on the most impactful tasks can lead to better efficiency and success. Get ready to explore a fresh way of thinking that will transform the way you approach your work and business strategies.

    Show Highlights:

    • What if the 80/20 rule isn't the ultimate truth? [01:41]
    • Discover how leveraging Pareto's principle can skyrocket your business profits. [03:25]
    • Unlock the secret to converting web content. [07:01]
    • Are we existing in a world of AI? [10:00]
    • The impact of hyper-personalization on modern business strategies. [12:35]
    • How do you define success in business today? [16:02]
    • What's the one thing that will make everything else easier or unnecessary? [19:14]
    • Discover the top 5% secrets to membership retention. [20:42]
    23 min
  • Why A.I. is the Useful Virus in Email Marketing Matrix

    In today's episode, Troy shares intriguing insights and anecdotes from the early days of marketing and tech, providing a unique perspective on AI.

    This episode promises to be an enlightening journey challenging popular beliefs about AI and leaving you with a fresh understanding of its impact on email marketing.

    Tune in now.

    Show Highlights:

    • Discover why the top article marketing sites failed. [03:17]
    • Explore the fascinating realm of artificial intelligence. [04:48]
    • The electrifying parallels to the dot-com era. [05:16]
    • Get to know the restraints that come with the use of AI. [0
    • Find out the secret power of unscripted webinars. [09:17]
    • This is the mistake that most marketers are making. [12:19]
    • Can you eliminate the need to edit AI-generated content? [13:06]
    • How to utilize AI to ensure stock market growth? [14:49]
    20 min
  • 5 Reasons to Email Daily

    In this episode, Troy and JR discuss the benefits of emailing your list every day. Discover how daily emails can help you become a better writer, gain valuable feedback, and build stronger relationships with your audience.

    Get ready to learn, be inspired, and take your email marketing to the next level. Tune in now!

    Show Highlights:

    • Understand the rationale behind emailing daily. [01:09]
    • Say goodbye to fear and discover this game-changing email solution. [03:16]
    • How can writing daily skyrocket your trust? [07:15]
    • An interesting side benefit of regular emailing. [09:59]
    • Here is the ultimate way to improve your marketing. [11:00]
    • Daily emails validate your expertise and build trust. [14:25]
    • Learn how email frequency can lead to increased profits. [17:53]
    • Do you know the secret to successful email marketing? [20:43]
    24 min
  • The Little Known Features of Berserker Mail

    Get ready to supercharge your email marketing game with the latest episode of Go Berserk With Email. Troy Broussard spills the beans on hidden gems within Berserker Mail that could revolutionize the way you connect with your audience.

    From sending individual emails to customizing your contact list, Troy's got tips that'll make your campaigns stand out from the crowd. Learn how to define favorite send times, utilize email archives like a pro, apply colored labels, and create seamless integrations with Zapier for a truly dynamic email strategy.

    This episode is your ticket to mastering the art of email marketing and taking your business to new heights.

    Show Highlights:

    • Navigating the shifting landscape of email communication. [02:50]
    • Discover this amazing tool for sending brief yet effective emails. [03:57]
    • Revolutionize your fulfillment process with a custom copy. [08:00]
    • How can you define your own set of custom fields? [10:38]
    • Find out about ways of configuring your email archive. [16:03]
    • What is the role of an opt-in box on your archive? [17:45]
    • Uncover the power of using colored filters and labels on files. [19:09]
    • How can you treat your email and testimonials as assets? [23:23]
    27 min
  • Why People Who Haunt Masterminds are Always Broke

    In today's episode, Troy explores the power of suffering and the essential role it plays in achieving growth and mastery.

    Through captivating real-life examples and thought-provoking insights, Troy challenges conventional views on discomfort and offers actionable advice for driving meaningful change.

    Don't miss this conversation that will inspire you to embrace iteration and propel your personal and professional development to new heights.

    Show Highlights:

    • The significance of constant iteration. [01:19]
    • Are shortcuts really that short? [03:40]
    • Find out if it is possible to buy experience. [04:00]
    • This is the way to move through suffering and get out of it. [06:37]
    • How do small iterations cause never-ending improvement? [09:01]
    • Here is the reason people avoid suffering and pain. [11:58]
    • Why do we avoid what we need to do in life? [14:25]
    • Discover intertwined concepts of suffering and purpose! [15:47]
    18 min

About Go Berserk With Email

From the publisher's feed

Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out…