In this episode, Joey Yak shares his journey from a successful music career to becoming a studio CEO and a family man. He discusses the importance of authenticity in entrepreneurship, his transition into sales, and his mission to give melody to entrepreneurs' messages. Joey also explores the concept of "edutainment" in marketing, the power of giving, and the link between money and happiness. He talks about his shift from CEO to creative consultant, changing the definition of success in the creative industry, and using personal experiences for self-development.
Welcome Back to Go Big to Give Big Podcasts with Randy Molland and Steve Arneson. Today we are joined by the energetic Joey Yak! Joey is a marketing genius who uses his hip hop background and video production skills to get the attention of consumers for his clients. He is also known for writing theme songs for top entrepreneurs, including Cole Hatter, Jesse Itzler, Tim Grover, and Grant Cardone. Joey has had his ups and downs in life, but is now finding his true passion in being the best version of himself, including being a good father, husband, mentor, and leader for his team. He is energetic, excited, and full of life and is sure to bring a unique and enjoyable perspective to the podcast.
“Success is being able to be you in all of you and use your creative ability to build wealth.” – Joey Yak
Connect with Joey by visiting his website at https://theyakagency.com/ or by following him on Instagram and LinkedIn
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(0:00) Introduction to the podcast by Randy Molland and guest introduction: Joey Yak
(1:36) Joey's journey through success, self-discovery, and music career
(5:14) Joey's transformation into a family man and studio CEO
(7:46) Joey's transition into sales and his mission to put melody to entrepreneurs' messages
(10:04) The importance of attention, articulation, and authenticity in entrepreneurship
(13:32) Joey Yak on creating an identity, brand, and strategic partnerships
(18:40) Balancing big business desires with a purposeful life and the role of character in business growth
(22:09) Joey's shift from CEO role to creative consultant and his strategies to level up his business
(26:09) The concept of "edutainment" in marketing and addressing customers' emotions
(31:02) Finding balance between work and personal life, changing the definition of success in the creative industry
(35:21) Using personal experiences for self-development and providing opportunities for other creatives
(40:34) The power of giving: Joey Yak's personal experiences and Rapid fire questions
(44:03) The link between money and happiness: A discussion with Joey Yak
(45:54) Connect with Joey Yak: Where to find him and his work
(46:41) Wrap up: Closing remarks by Randy Molland and Steve Arneson