The Quietly Disruptive Business

Go Deep, Not Big: How scaling is not always the answer


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This episode will change how you think about growth, focus, and impact in your business.

Today, I reflect on a summer spent in my garden where I discover a simple but powerful lesson for life and business: sometimes bigger isn't better. In a world that constantly tells us to chase "more" - more clients, more launches, more followers - I share why depth, focus, and meaningful connection create the most lasting impact.

This isn't just a conversation about productivity or strategy but a masterclass in going deep instead of spreading yourself thin. I share my conscious choice to work exclusively 1:1 with clients, why that decision transformed the way I work and the results I deliver, and how committing fully to fewer things can produce more joy, clarity, and tangible results than chasing volume ever could.

In this inspiring and practical episode, you'll learn:

  • Why chasing "more" can leave you exhausted, scattered, and creatively depleted
  • How focusing deeply on the things that truly matter amplifies impact and satisfaction
  • Ways to identify your most important projects or clients, and give them your full energy
  • How small, intentional steps lead to consistent, meaningful growth

If you've ever felt overwhelmed by the pressure to scale, launch, or do it all, this episode is the reset you didn't know you needed.

The key takeaway? You don't have to do everything to succeed, you just have to do a few things really, really well.

Want even more wisdom, inspiration and only good things?

  • Follow Becky on Instagram or LinkedIn
  • Read Becky's story and her eclectic background which involves model horses (#notatypo)
  • Drop Becky a line and say hello.
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The Quietly Disruptive BusinessBy Becky Benfield-Humberstone