Lisa Ruttledge and Peter Harte tell us about their digestive health app, FoodMarble, which brings hospital technology to your mobile phone to solve a problem affecting 1 in 8 people.
We talk about the highs and lows of startup life, how to maintain the vision and the importance of building a team around you.
Key Takeaways
[2:10] How FoodMarble came about and what problem it's solving
[6:20] Forming the team
[10:25] "I got a taste of what the start up life was like and just found it a bit addictive. I experienced the highest highs and lowest lows in my life but it felt very real and that I was completely engaged with what I was doing, possibly for the first time ever"
[15:05] What some of the lowest lows were like, how Lisa recovered from them, turned it around and what she learned.
"That passion and excitement gets a battering. When you take that first step things are really hard to do. Being prepared for that and knowing that you’re tough enough to take those hits"
[24:20] The important of building a team around you and how it increases your enjoyment, shares the load and helps you cope with the challenges
[26:00] Maintaining the long term vision and excitement
[27:30] The importance of talking out your worries, how social media doesn’t always reflect what people or startups are really going through.
[33:05] How you shouldn't be be afraid to share your idea. How the idea is just the very start.
[35:45] The highs they've enjoyed
"To see people all around the world in a couple of hours pre-ordering the device, I couldn’t get over it… all the work was coming to fruition"
“Seeing potential users who have been suffering with those problems...and them saying this would change my life”
“The highs that come from the feeling of being part of something that is bigger than just you”
[47:30] Lisa and Peter's advice for would-be entrepreneurs
“Nothing worth doing is easy”
“Just do it and be ok with whatever the worst is that might happen”
Tweetables
There’s no better time than nowClick To Tweet
'Don't judge each day by the harvest you reap but by the seeds that you plant.' - Robert Louis StevensonClick To Tweet
You need to be creative like an artist but disciplined like a soliderClick To Tweet
Links to things mentioned in this episode
Website https://foodmarble.com/
Social: https://www.facebook.com/foodmarble
https://twitter.com/foodmarble
https://www.instagram.com/foodmarble/
HAX Hardware accelerator