Go For Launch — Grow Your Business & Your Life

The COVID-19 pandemic accelerated the need for company leaders and their employees to accept the reality that hybrid work is not only possible but desirable for many reasons.

While no one is certain what the “new normal” ultimately looks like, hybrid work is clearly here to stay. But the big question is how will companies be able to design a powerful hybrid workplace culture, regardless of where people are working. Many traditional companies are still struggling with the idea of hybrid or remote work.

Gustavo Razzetti is the CEO and founder of Fearless Culture, a culture design consultancy that helps teams do the best work of their lives. For more than 20 years, Razzetti has helped leaders from Fortune 500s, startups, nonprofits, and everything in between on every continent but Antartica.

Gustavo is also the creator of the Culture Design Canvas, a framework used by thousands of teams and organizations across the world to map, assess and design their culture.

In addition to his consulting work with clients, Gustavo regularly speaks with leaders and teams about culture change, teamwork, and hybrid workplaces. His coaching and tools have helped countless executives and teams develop work environments where people collaborate to accelerate individual and collective performance.

Gustavo is a prolific writer and author of four books on culture change. His newest book is Remote, Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace. His insights also have been featured in The New York Times, Psychology Today, Forbes, Fortune, and other media outlets.

Why is it that every single person in the world has stories and can easily tell them to their friends and family, but in the business context many people are afraid of storytelling—or they think it is only for creatives…or that it is less effective than data and facts?

Jamie Dixon joined me on the Go For Launch podcast to talk about how to become a better storyteller. Jamie is a coach, trainer, and author who has worked with ambitious leaders in over 160 multinational companies over the last 10 years through his company, Shaping Paths. He coaches and trains in both English and Mandarin. He is also conversational in Japanese.

Jamie is an IAC-accredited coach and a certified Tiny Habits coach. He is also certified in Everything DISC.

In addition, Jamie is the author of several books, including his most recent title, The Story Habit: How Leaders Shape Stories That Drive Action. He also wrote the books Overcome and Get It Done and Shaping Paths.

Show Sponsor: Accessibe
Chances are your website has issues that not only frustrate many of your users, but could lead to significant fines.

For example, if your site is found to violate the Americans with Disabilities Act, your first violation could result in a penalty of $55,000 to $75,000. And additional violations can result in a $150,000 fine.

Go to Accessibe (affiliate link) to get a free site scan and to learn more about their compliance products.

One of the sweetest sounds in the world is a ringing cash register. And one of the best ways to hear it more often is to improve your word-of-mouth and personal referrals.

My guest in this episode of the Go For Launch podcast is Raúl Galera. He’s the Chief Advocate at ReferralCandy, an app that ecommerce brands use to set up and run customer referral programs.

Founded more than 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.

Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.

Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones.

Raúl has been leading ReferralCandy’s partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.

Show Sponsor—Accessibe

Did you know that 98% of websites cannot be accessed properly by people with disabilities?

Chances are your site has issues that not only frustrate many of your users but could lead to significant fines. For example, if your site is found to violate the Americans with Disabilities Act, your first violation could result in a penalty of $55,000 to $75,000. And additional violations can result in a $150,000 fine.

The ADA applies to all businesses—and there are many other accessibility-related laws to consider—so it’s not something you should ignore. Several years ago, Target paid a $6 million settlement on a lawsuit brought by the National Federation of the Blind. Domino’s Pizza also lost a lengthy lawsuit by a blind man who sued the chain when he was unable to order pizza off Domino’s website or mobile app—even with screen reading technology.

The good news is that it’s easy to check your site for any compliance issues, fix them quickly and make your site user-friendly for everyone.

AccessiBe is the first and only AI-powered solution that makes it easy and affordable to add ADA,  Web Content Accessibility Guidelines (WCAG) 2.1, Section 508 and other compliance legislation to your website. All you have to do is get your web developer to install a single line of JavaScript code to your site. Within 48 hours of installing AccessiBe, your site will be compliance. And their pricing starts at just $49/month.

Get Accessibe’s free site scan and learn more about their compliance products.

Valerie Hayes is on a mission to help small businesses beat the odds and push through the roadblocks to become an industry leader. She helps overburdened entrepreneurs, small business owners, and CEOs run their companies like a high-performance sports car.

As a fractional COO, Valerie helps untangle everything that’s not working smoothly, sorts it all out, and puts it back together. Valerie’s background as a business owner, a human resources professional in Fortune 500 companies, and coach/mentor for high achievers enables her to bring a multi-faceted, collaborative approach to every aspect of business.

She’s passionate about sharing her actionable insights with audiences around the world. Valerie is convinced that fewer businesses would fail if people knew more about how to run their business well and how easy it can be. Her direct, down-to-earth approach takes the mystery out of running a business.

Show Sponsor: Accessibe

Did you know that 98% of websites cannot be accessed properly by people with disabilities?

Chances are your site has issues that not only frustrate many of your users, but could lead to significant fines. For example, if your site is found to violate the Americans with Disabilities Act, your first violation could result in a penalty of $55,000 to $75,000. And additional violations can result in a $150,000 fine.

The ADA applies to all businesses—and there are many other accessibility-related laws to consider—so it’s not something you should ignore. Several years ago, Target paid a $6 million settlement on a lawsuit brought by the National Federation of the Blind. Domino’s Pizza also lost a lengthy lawsuit by a blind man who sued the chain when he was unable to order pizza off the Domino’s website or mobile app—even with screen reading technology.

The good news is that it’s easy to check your site for any compliance issues, fix them quickly and make your site user friendly for everyone. AccessiBe is the first and only AI-powered solution that makes it easy and affordable to add ADA, Web Content Accessibility Guidelines (WCAG) 2.1, Section 508 and other compliance legislation to your website.

All you have to do is get your web developer to add install a single line of JavaScript code to your site. Within 48 hours of installing AccessiBe, your site will be compliance. And their pricing starts at just $49/month.

Just go to Accessibe for a free site scan and to learn more about their compliance products. That’s goforlaunch.io/accessibility.

In 2013, Luke Charlton decided to quit a comfortable 6-figure government job, move halfway around the world, and start an online business as a coach.

Thinking he knew enough about marketing to survive in one of the most expensive cities in the world—London—he quickly realized it wasn't as easy as it looked.

But after years of struggling and nearly going bankrupt, Luke finally discovered the formula for online success that has helped more than 4,000 coaches grow their businesses online.

Along the way, Luke has spent more than $16 million on advertising, earned $50M+ in sales for his clients, and been hired by top ad agencies to write copy for experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more. He has been featured in 6-Figure Coach magazine.

Now, Luke spends his days living somewhere near Byron Bay in Australia, teaching other coaches how to get a lot of clients by sending just one 15-minute email per day. Learn more about Luke by downloading a free copy of his 9 Email Offers That Get Coaching Clients Free.

The pandemic upended a lot of norms, especially when it comes to traditional work models. Challenging the way work is done has accelerated to lightspeed, as people and companies are being forced to reckon with work “standards” in terms of hours per week vs. productivity and work-life balance. My guest on this episode of the Go For Launch podcast is Joe Sanok, author of the new book, Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. The book examines how the 4-day work week boosts creativity and productivity. Joe doesn’t just write about a 4-day work week, he lives it. He went from working 60-hour weeks to traveling with his family full-time in an RV while being even more productive at work. Joe believes working for yourself in your own business shouldn’t have to feel like a job. And working smarter and limiting the time you spend on things that don’t matter can help. Joe is also the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 750 plus podcasts he has done over the last six years.

Learn more about Joe Sanok and also get a free Internal Inclination Assessment at https://joesanok.com/#assessment with promo code titnf.

Most of the “best” salespeople are happy earning six figures. But the Top 1% of sellers consistently make 7-figures. 

If you’re ready to double or triple your sales and break past the comfort zone of 6-figures, you’ll need to learn ways to persuade your prospects that are more emotionally-based and less driven by logic-oriented sales models from the 1980s-early 2000s.

Jeremy Miner, chairman of 7th Level, says that, “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.”

7th Level is a global sales training company that was ranked #1,232 of the fastest growing companies in the United States by Inc. magazine’s list of the top 5,000 companies in 2021. In addition to serving as company chairman, Jeremy is also a contributor for Inc. magazine and has been featured in the Wall Street Journal, Forbes, Entrepreneur, and many more publications.

Jeremy’s philosophy has made him one of the wealthiest sales professionals. During his 17-year sales career, Jeremy was recognized by the Direct Selling Association as the 45th highest earning producer out of more than 100 million salespeople—selling anything, worldwide! His earnings as a commission-only salesperson were in the multiple 7-figures every year.

Jeremy’s unique brand of sales training pioneers the use of behavioral science and human psychology, reflective of his deep studies in the subject from Utah Valley University.

Jeremy is the host of the podcast, Closers are Losers, and his new book, The New Model of Selling—Selling to an Unsellable Generation—co-authored by Jerry Acuff, CEO of Delta Point—is scheduled to be published in Fall 2022.

Learn more by joining 7th Level’s Facebook Group, Sales Revolution.

Show sponsor: Starting a podcast? Get up to two months free at Libsyn, using the promo code LAUNCH at checkout.

Joining me for this episode of the Go For Launch podcast is Dean Inniss, Managing Partner at Your Best Life Now, an organization that helps people elevate their finance, family, fitness and faith through coaching, community, and exclusive once-in-a-lifetime experiences. His unique background of business experience, law enforcement, martial arts training and economic analysis gives him a rare perspective that enables him to successfully guide entrepreneurs, CEOS, and other top executives to new heights. In 2019, Dean decided to leave corporate America, where he honed his leadership, partnership, and business skills on a national, regional and local level. Most recently, Dean was the president and COO of a large regional mortgage bank that doubled its size under his leadership.

Vertical Software-as-a-Service (SaaS) platforms may seem like smaller markets because they are often measured by the size of the existing software market in the industry—for example, it is relatively small in youth sports. However, this ignores the many opportunities for vertical SaaS platforms to expand the addressable market—for example, to raise prices, upsell new features, own payments/banking relationships, and embed commerce.

My guest today knows a lot about starting a vertical SaaS platform, attracting customers and gaining market share. Brian Litvack is the CEO and co-founder of LeagueApps, which he describes as the most comprehensive youth sports management platform available. ​​

LeagueApps is the operating system and community for youth and local sports leaders—providing them with the technology and professional network they need to succeed.

The company is also building a movement behind its mission—creating amazing sports experiences for all. Through their FundPlay program, they donate a percentage of every dollar spent on the platform back to the communities and families that need it. Their goal is to impact 500,000 underserved kids by the end of 2022.

If you’re ready to host your own event and anxious to get started but feel overwhelmed by all the things you need to do—from negotiating with hotels to coordinating with A/V providers, managing a volunteer team and figuring out what you are going to say and do while you’re hosting—you’re not alone! My guest today helps companies, coaches and celebrities create Powerful and Profitable events. Shay Wheat is CEO of Grace & Ease Productions, Inc. Shay is a Certified Event Producer™ and the creator of popular programs such as “The Powerful Event Process” and “The Ultimate Event Planner Certification Program.” Grace & Ease Productions produces in-person and live virtual events ranging from 200 to 4,000+ attendees. They have collaborated with many well-known celebrities including Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner and many others. Shay’s clients have made over $24 million in revenue, gaining over 3,500 new clients and changing the lives of more than 16,000+ attendees.