Roy Keely grew up being told that college was the only path that mattered. The worst advice he ever got was to chase the traditional route at all costs, even when it didn’t fit. He tried to follow it. He tried to force it. It never worked.

What did work was everything he learned outside the classroom. Roy built his career through experience, curiosity, and a willingness to step into the unknown. Today he is the founder of Firm Studio, where he helps companies reclaim their product strategies and build technology with intention instead of guesswork.

In this episode, Roy talks about the moment he realized that the “safe path” was not actually safe at all, why doing the work beats talking about the work, and how he created a life and career that made sense for who he is instead of who he was expected to be.

If you have ever questioned the traditional blueprint for success, Roy’s story will speak directly to you.

Listen now on The Worst Advice I Ever Got.