Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

By Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and ConsultantsBusinessEntrepreneurshipMarketingManagement
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Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs episodes

  • Creating Your Own Opportunities for Success with Beth Nydick
    Episode #173. Have you ever heard someone talk about these amazing business opportunities they created simply by making the ask? I’m thrilled to have Beth Nydick share her incredible experiences creating opportunities and totally going for it — because we don’t talk about this kind of thing enough! Beth is a publicity strategist who helps her clients show up authentically and vulnerably for media features their business can leverage for clients, credibility and cash. Listen now to learn Beth’...
    45 min
  • Sensitive + Successful: How To Manage Your Energy as a Personal Brand with Melody Wilding
    Episode #172. Could you be a sensitive striver? For those that feel everything deeply, yet still want to make a positive impact on the world, the term ‘sensitive striver’ might just describe you perfectly. To dive into this fascinating personality profile, I’m chatting with Melody Wilding. Melody has coined the term ‘sensitive striver’ and in this conversation, we talk about what it means to run a business with this personality and what you can do to best manage your energy when the world fee...
    50 min
  • Managing Biz Finances Can Be Fun with Melissa Houston
    Episode #171. Say hello again to Melissa Houston! In our last conversation on the Go-to Gal podcast, we learned how Melissa grew her business through big publicity. Now, it’s time to dig into her expertise as a CPA and learn how managing your finances can actually be fun. Listen now to find out what it takes to really hit your income goals and the simplified financial steps you can take to get there.In This Episode You’ll Learn:How managing your business finances can actually be funWhat a new...
    46 min
  • Increasing Your Social Media Engagement (without the overwhelm) with Andréa Jones
    Episode #170. How should we be thinking about social media as algorithms and apps constantly change? Andréa Jones is a social media expert helping passion-led business owners use social media as a tool to grow their business. I could jam about social media with Andréa all day, but instead we got to the nitty-gritty of what you really want to know. How is social media changing? What’s the best way for us to show up? How often does it make sense to talk about the social issues we really care ab...
    48 min
  • Pivoting Your Business Model with Sarah Masci
    Episode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. The fun part is, that while Sarah teaches other entrepreneurs how to shift their business model, she’s been shifting her own. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan.In This Episode Y...
    55 min
  • Building Your List and a Fresh Take on Freebies with Glenn Allen
    Episode #168. Is your freebie lost among others in a full inbox? Are you still working on a freebie strategy that will actually work? Glenn Allen is here with a ‘Golden Lead Magnet’ strategy to take your freebie from lost to loved. In this episode, we talk about getting traffic and turning that traffic into profit with freebie strategies that work. Listen now and you’ll find out how to put your opt-in on the map of memorable freebies. there.In This Episode You’ll Learn:How to approach buildin...
    44 min
  • My Mindset Exercise for Bigger Opportunities
    Episode #167. It’s time for a media mindset pep talk to get you in the right state of mind for publicity and visibility. For me, getting to that next level always comes back to this: you can have the right strategy in place, but if your mindset isn’t aligned with that, you’ll miss opportunities right in front of you. In this episode, I’m sharing mindset strategies I’ve used many times. In fact, I’m sharing one of my favorite exercises to bring students through. And this time, we’re doing...
    24 min
  • Behind the Scenes: How Publicity Changed My Business
    Episode #166. What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way? How are you collaborating with other people who have a similar audience to who you’re talking to that will resonate with your message? Other people's platforms should always be somewhere in your strategy — it’s become a huge part of mine! In this episode, you’ll learn the mindset shifts I’v...
    56 min
  • How To Become The Go-To Expert in Less Than a Year With Melissa Houston
    Episode #165. Have you ever met someone who’s stepped into this crazy online business world and landed these amazing opportunities in no time? I have been absolutely blown away by Melissa Houston and all that she’s done with her business and brand in just a year. In this conversation, you’ll learn how Selena Soo and her program, Impacting Millions, sparked a huge publicity transformation in Melissa and the big perspective shifts that helped her get her own column in Forbes. Listen now to find...
    48 min
  • How to Pitch Podcasts + Land Media
    Episode #164. Let’s dive into podcast guesting! This episode comes from a special IGTV recording with me and my friend and personal branding expert extraordinaire Phil Pallen. In this conversation, we get into the exciting areas of podcasts and podcast guesting. From how podcast guesting is a super efficient use of your time to perfecting podcast pitches, you’ll learn it all in this episode. In This Episode You’ll Learn:Why podcasting isn’t ‘just another’ to-do for your businessHow...
    57 min

About Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

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Stop waiting for momentum, start creating it!
Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset,…