Go-to-Millions

Meet Jess - Head of CX at Feastables by MrBeast.

Yes, THAT MrBeast. Jess walks us through her million dollar ideas that create epic experiences for millions of raving fans. Jess and Ari go way back and they talk through not only the experience of working on a brand at such scale, but also the launch pressures and war stories from the time they spent together in the months (and months) leading up to the big stealth launch! Have a listen! Xoxo.

Go-to-Millions is brought to you by Tapcart: Mobile Apps for Shopify. If you care about retention, you need Tapcart. Creating a mobile app for your brand makes your retention strategy way stronger, and makes customers stickier. Tapcart makes this insanely easy, and my millionaires get their first month free at tapcart.com/millions.

Follow Jess:

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Twitter: https://twitter.com/JessCervellon

Chit chat with Ari on Twitter: https://twitter.com/arihappywick

Hang with Ari on LinkedIn: https://www.linkedin.com/in/arimurray

Sign up for Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/

Ari is a Workweek friend, working to produce epic podcasts. To find out more, please visit: www.workweek.com

00:00 Intro

03:22 Feastables X Sharma Brands

04:22 Delivering On Emotions

08:35 Scaling The Website Experience

12:21 When Your Robot Staff Hit Gold

13:58 CX Versus CS

16:10 Every Step Of The Journey

18:42 Incentivizing UGC

23:57 Building From A LTV Perspective

28:53 Engagement At Every Level

Ari kicks off the first season with a VERY special guest - her friend Elfried Samba.

Elfried focuses on how to build deep community at scale (to drive demand) via organic social. He helped build iconic brand Gymshark for 7 years. Now, he’s Chief Community Officer at Ioconic, the full-service partnership business for brand owners and licensors offering exposure to the NFT and digital assets industry. Please join Ari and Elfried at this virtual event unpacking everything you need to know about social at scale. 

Go-to-Millions is brought to you by Tapcart: Mobile Apps for Shopify. If you care about retention, you need Tapcart. Creating a mobile app for your brand makes your retention strategy way stronger, and makes customers stickier. Tapcart makes this insanely easy, and my millionaires get their first month free at tapcart.com/millions.

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba

Twitter: https://twitter.com/elfriedsamba

Chit chat with Ari on Twitter: https://twitter.com/arihappywick

Hang with Ari on LinkedIn: https://www.linkedin.com/in/arimurray

Sign up for Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/

Ari is a Workweek friend, working to produce epic podcasts. To find out more, please visit: www.workweek.com

Marketing is supposed to be fun! If this podcast is a snoozefest, I have failed you. I hate to fail, so will try really hard to make sure you have fun and learn a thing or 7. This is Go-to-Market strategy for the big dogs. WOOF.

Allow me to introduce myself? Hi! I’m Ari Murray, and this is Go-to-Millions. I’m VP of Growth @ Sharma Brands, an NYC-based DTC consultancy.

You might not “know me” yet, but you may already know some of my work:

Pressed Juicery,

GXVE Beauty by Gwen Stefani,

Everlane,

Feastables by MrBeast,

Chamberlain Coffee by Emma Chamberlain,

and about-face beauty by Halsey (to name a few!)

On this podcast, expect to hear some really good ideas. From, really smart DTC and marketing founders or operators who are out there doing the damn thing. They’ll walk us through their million dollar ideas, we’ll talk Go-to-Market strategy, and hopefully, we’ll have a grand ole time.

And, if you’d like to be a part of the Go-to-Millions community, we would LOVE to have you!

Join 23,432 readers of the Go-to-Millions newsletter:

LinkedIn: https://www.linkedin.com/in/arimurray/

Twitter: https://twitter.com/arihappywick