All Things Product with Teresa and Petra

Go to the Source


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Topics Covered:

  • Why “go find the source” is a crucial product mindset
  • The danger of relying on second- or third-hand takes
  • Real examples: OKRs, Jobs to Be Done, North Star Metric, Opportunity Solution Trees
  • How to identify reputable sources—and red flags to watch for
  • Tips for curating your own learning journey (books, blogs, podcasts)
  • How social media can distort ideas (even when people have good intentions)
  • Key Takeaways:

    • Primary > Secondary: Always seek out original thinkers or practitioners, not just content repackagers.
    • Go deeper than LinkedIn tiles: Good frameworks get diluted when simplified for social media. Go back to the original articles, books, or talks.
    • Read with range: Challenge yourself to find three different sources—especially with diverse backgrounds or perspectives.
    • Don’t trust content without citations: Like in academia, a lack of references is a red flag.
    • Practitioner voices matter: Look for people sharing what they’re actually doing, not just what “should” be done.
    • Resources & Links:

      • Follow Teresa Torres: https://ProductTalk.org
      • Follow Petra Wille: https://Petra-Wille.com
      • Mentioned in the episode:

        • Radical Focus by Christina Wodtke
        • Jobs to Be Done Theory by Clayton Christensen
        • Jobs to be Done: Theory to Practice by Anthony W. Ulwick
        • The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done by Bob Moesta and Chris Spiek
        • STRONG product people: A Complete Guide to Developing Great Product Managers by Petra Wille
        • Objectives and key results (OKR, alternatively OKRs) by Andrew Grove who introduced the approach to Intel. It was then popularized by Google and John Doerr’s book, Measure What Matters
        • Amplitude’s North Star Playbook
        • Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes by Teresa Torres
        • A Crucial Turning Point: OKRs in Conversation with Rick Klau
        • How Google sets goals: OKRs / Startup Lab Workshop by GV (Google Ventures)
        • Some of Teresa and Petra’s favorite original sources:

          • John Cutler’s The Beautiful Mess
          • Christina Wodtke
          • Scandinavian Product Podcast by Afonso Franco
          • From Endless Growth to Equitable Prosperity by Ronnie Varghese
          • Shane Parrish’s Farnam Street
          • Francesca Cortesi (formerly at Hemnet
          • Product at Heart Video Archive
          • Mind the Product Blog
          • The Intercom Blog
          • Figma Blog
          • Amplitude Blog
          • Beauty Shot Newsletter by Tim Leberecht & House of Beautiful
          • ...more
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            All Things Product with Teresa and PetraBy Petra Wille & Teresa Torres