This mini-episode of Locally Owned focuses on helping viewers achieve their goals despite the common trend of giving up early in the year. The host introduces a goal-setting template they've developed, which includes strategies and insights from their own experience and notable figures like Tim Ferriss. The episode covers the importance of developing new skills, establishing productive habits, building beneficial relationships, and creating accountability systems. A special bonus suggests reviewing last year's activities to prioritize enjoyable experiences and avoid unpleasant ones in the year ahead. The episode emphasizes that goal setting is a continuous skill and encourages viewers to stay engaged.