In this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his top tips for video.<a href="http://video.bigbutton.tv/gocardless-hamish-wood"><img src="http://video.bigbutton.tv/64968559/70561343/cbcbe4fab863e2cc31f6750392db6aa1/standard/download-8-thumbnail.jpg" width="75" height=""/></a>

In this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his top tips for video.

In this episode we speak to Hamish Wood, Head of Customer Experience at&nbsp;fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his&nbsp;top tips for video.<a href="http://video.bigbutton.tv/gocardless-hamish-wood" rel="noopener noreferrer"></a>

GoCardless, Hamish Wood

On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. 

The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.

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Marketing

On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.

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GoCardless, Hamish Wood

GoCardless, Hamish Wood