On The Button - Video Marketing Podcast

Big Button’s On the Button podcast is back with a new series exploring the issues shaping video production and content.

In the first episode, host Simon Crofts is joined by Big Button Production Director Sam Lewis to discuss AI and the growing role it plays in video production.

The conversation covers how Big Button is already using AI across the production process, what the technology could make possible in the future, and the practical, creative, ethical and legal questions that come with it.

Simon and Sam also discuss the importance of human judgement as AI becomes more capable, including its impact on creativity, authenticity and production standards.

In this episode we speak to Allen Helton of Momento (AWS Hero & Postman Leader). He talks about his life in the world of tech, his experience being on camera and how he sees the future of the industry.

In this special episode of the podcast, Simon Crofts discusses the evolving role of the video agency in a world of artificial intelligence (AI) with Steffen Christensen (Founder and CTO at TwentyThree). They explore the tools, benefits and risks associated with AI when conceiving creating, and distributing video content. NOTE: Any links included are not endorsed by Big Button and are purely examples. 

In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word. 

In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimacy of filming with a client and the face-to-face time it brings, what to consider when choosing a video agency to work with on global campaigns, and targeting personas to create more effective video content.

In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.

In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/resources/

In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.

In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.

In this episode we speak with James Hobbs, marketing director at The Rail Safety and Standards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environments, and the best way to choose an agency capable of delivering under challenging circumstances.