In this special episode of the podcast, Simon Crofts discusses the evolving role of the video agency in a world of artificial intelligence (AI) with Steffen Christensen (Founder and CTO at TwentyThree). They explore the tools, benefits and risks associated with AI when conceiving creating, and distributing video content. NOTE: Any links included are not endorsed by Big Button and are purely examples. 

In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word. 

In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimacy of filming with a client and the face-to-face time it brings, what to consider when choosing a video agency to work with on global campaigns, and targeting personas to create more effective video content.

In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.

In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/resources/

In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.

In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.

In this episode we speak with James Hobbs, marketing director at The Rail Safety and Standards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environments, and the best way to choose an agency capable of delivering under challenging circumstances. 

In this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his top tips for video.

In this episode we speak with Luke Richardson, Director of Brand and Comms at Pleo. We talk about how to choose when to use a video agency and when to do it yourself, how to convince stakeholders to take risks with video, tailoring content for different channels... oh and they're recruiting!

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