In this Episode we feature Gofaone Modise host of Conversation with Gofaone. I was introduced to her work by Dr. McLean Sibanda whose books I had reviewed. Nuts and bolts covers his work in the Gauteng Tech and Innovation Ecosystem, while Footprints helps you make the case for a comprehensive National Intellectual Property Landscape. Was keen to learn from her some ideas on the subject of podcasting as well as broad subjects such as effective social media marketing and brand strategy. Key Insights: The importance of community in social media engagement and influencer work. The value of changing location (South Africa) and expanding your reach. The Importance of focusing on business performance as opposed to tenders and grants as a means of funding. The role of women in leadership and gender mainstreaming based entirely on merit. How restructuring can help improve effectiveness of innovation and tech ecosystem. Importance of organic growth in podcast success as well as impact driven vision for podcasts as a goal.