Gohar Iqbal is the co-founder and managing partner at Johnny & Jugnu. Gohar completed his undergraduate studies with a Bachelors in economics from LUMS in 2014 with a focus on law and marketing. Johnny & Jugnu is a fast-rising brand that aims to introduce Pakistani style of fast food to the world. - Business Recorder

00:00 What does WABI means?

1:08 1st job at P&G was a horrible experience for Gohar

3:10 Starting a marketing agency then was even worse

5:00 Brand building was the need of time back then

5:45 Opening a Johnny Jugnu, a restaurant with Dr. Adnan

7:50 Unique name idea JOHNNY JUGNU

9:00 Initially it failed 10:50 Selling burgers at LUMS

12:00 Closed down that and restarted the same after a while in DHA

14:40 Mooro’s 1st visit to Johnny and Jugnu

15:20 Gohar’s learning experience from this business

18:20 Strong background processes are more important than to scale

19:40 Movie and Book “The Founder”

20:30 Breaking down the process for better growth

22:00 Personal involvement of the owners matter a lot

23:00 How feedback works at Johnny and Jugnu

25:25 Menu initially and its evolution by now

27:20 Caffine-Tea and Coffee

29:05 Aging and anti-aging experiments

32:50 New outlet renovation in Bahria Town when COVID struck

34:40 Survival kit idea during Lockdown was a hit

37:00 Every crisis situation brings an opportunity

38:45 Johnny and Jugnu along Wabi- growth till date and journey

39:30 Treating employees with respect and see the good in them

43:00 Dealing with the bad apples in workers

45:05 Employees at workplace need empowerment and ownership to grow

46:46 Inspiring brands for Gohar

48:00 Lets expand our culture globally through our brands

49:20 Our diversity is our identity and its beautiful

52:15 Plurality is our strength vs power struggles centrally

54:00 As a nation we are tolerant but not politics

55:20 Politics play with our fear, locally and globally

57:27 So how can we move forward with these challenges

58:38 Gohar’s landing at LUMS and choosing Marketing

1:03:00 Enjoyed Marketing as a subject with Dr. Adnan

1:04:10 Bonding with Dr. Adnan

1:05:18 Dr. Adnan as Gohar’s partner and their working relationship

1:09:12 Thank you and Bye