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Going beyond CRM, talking technology, methodology and strategy
Enterprise sat down with Patrick Morrisey GM Revenue Optimization Business Unit and Nigel Cullington, VP Product Marketing at Upland Altify at Dreamforce. Cullington reveals that CRM is not enough today. “CRM does not add the value that customer needs. It doesn’t add the strategy and the methodology.” Cullington explains the Altify approach to Customer Revenue […]
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By Enterprise TimesEnterprise sat down with Patrick Morrisey GM Revenue Optimization Business Unit and Nigel Cullington, VP Product Marketing at Upland Altify at Dreamforce. Cullington reveals that CRM is not enough today. “CRM does not add the value that customer needs. It doesn’t add the strategy and the methodology.” Cullington explains the Altify approach to Customer Revenue […]