Joshua Lisec has been a ghostwriter for a decade. Public figures hire him to write compelling books, newsletters, and tweets in their voice, so that they can build their media platform.

He has helped to write best selling and critically aclaimed books and teaches the best practices publicly online. Joshua coaches his clients to offer higher-ticket services, courses, and products in conjunction with book sales to build a sustainable business.

In this podcast, Joshua and Aaron discuss the business model behind most successful books, why traditional publishing deals are hard to get, and how ghostwriters are like actors.

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Joshua Lisec’s Challenge; Use the ‘Jobs to be Done’ framework to evaluate your business offering and improve it. 

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If you liked this interview, check out episode XX with XX where we discuss XX.

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Patrick Colletti is the founder of Net Health a $100M+ cloud-based provider of specialized software that serves specialized medical facilities like wound centers, senior care, and occupational therapy.

When Patrick began his tenure as company president in 2001, Net Health was experiencing significant financial turmoil resulting in laying off all but 2 employees. 

By utilizing a Refounder mindset as a framework for success, Patrick was able to spur rapid business growth and cultivate a flourishing corporate culture. He has spent two decades serving in multiple leader positions at Net Health, including the president, chief revenue officer, and

chief operating officer. 

Now he wants to share what he has learned.

In this episode, Patrick and Aaron discuss selling to private equity, building a company culture, and scaling the company.

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Patrick Colletti’s Challenge; Regardless of your experience or seniority, recognize that you can be the change that you want to see in your organization.

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Book Referenced

4 Disciplines of Execution by Jim Huling Chris McChesney, and Sean Covey 

If you liked this interview, check out our interview with Dr. Chris Howard where we discuss leadership and the role of universities.

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Alex Berman is an actual serial entrepreneur. Before the age of 30, he has built a 7-figure agency, completed multiple movie projects, and built a 50,000 subscriber YouTube channel.

Most folks feel content to throw that title in their bio as a way to summarize some half-finished projects.

Alex, on the other hand, builds systems in a focused and brutally efficient way. He has delegated leadership of his agency, Experiment 27, to someone else and has now set about acquiring more companies for his growing empire.

Further, he has generated millions of dollars of B2B services revenue with his cold emailing skill.

In this conversation, Alex and Aaron jump around discussing how Alex got his start, what makes a good cold email, and lay out the interrelated conglomerate Alex is building.

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Alex Berman’s Challenge; Find someone that you look up to and reach out with a cold email.

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AlexBerman.com

Email10k Website

If you liked this interview, check out episode 394 with Ryan Kulp where we discuss avoiding competition, thinking creatively, and how he’s built a business empire through acquisitions.

Also, Noah Kagan.

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When Mark Marmo took over as the CEO of Deep Well Services, the company was losing $2 million per year on $9 million in revenue. Six years later, Deep Well Services was making $30 million in net income on $110 million in revenue.

Mark accomplished this by focusing on bringing an innovative & efficient service to the market, building a healthy company culture, and trusting his data analysts to make good decisions.

In this conversation, Aaron and Mark discuss the standard he has implemented, the challenges of 2020, and the plans Mark is making for the future.

Deep Well Services’ mission is to help make North America energy independent and his team is proud to be working toward that end. 

Their clients include Ascent Resources, CNX, Chevron, Shell, XTO Energy, Hess Oil, Eclipse Resources, Range Resources, Gastar, Arsenal, HG Energy, Gulfport, Rice Energy, and Southwestern Energy.

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Mark Marmo’s Challenge; Find a mentor. Build your network. Get into a firm with a great culture.

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Deep Well Services Website

[email protected].

If you liked this interview, check out episode 425 with Matt Wieszczyk where we discuss land rights, gas prices, and the Marcellus Shale formation.

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Frank Augustine is the founder of ILLEGAL apparel.

Frank and his brother created the brand, and associated company, in their parent's basement back in 2013. He has spent the last 7 years scaling production, opening a store on the South Side of Pittsburgh, and learning many lessons about entrepreneurship.

He’s gotten the business off the ground via a relentless commitment to sales and a willingness to experiment with designs. Not bad for someone still in his early 20s.

In this episode, Aaron and Frank discuss the way he has positioned the brand, how Frank sold shirts in the early days, and the hard lessons he’s had to learn along the way.

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Frank Augustine’s Challenge; Be grateful and be positive. Check out Earl Nightingale and Positive Mental Attitude.

Frank's Instagram

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Website

If you liked this interview, check out episode 451 with Will Dzombak where we discuss managing Wiz, marketing in Hip Hop, and launching a cloud kitchens restaurant.

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Pete DeComo is the chairman and CEO of ALung Technologies. ALung is developing an artificial lung for patients suffering from Acute Respiratory Failure and has raised over $100 million to bring their product to market. 

ALung’s Hemolung Respiratory Assist System is a dialysis-like alternative or supplement to mechanical ventilation that works by removing carbon dioxide directly from the blood. The medical device, which has been approved for use in 35 countries outside the U.S., has proven relevant during the 2020 Pandemic. 

Prior to running ALung, Pete was the founder and CEO of Renal Solutions. Renal Solutions developed of similar product focused on kidney dialysis and was sold to Fresenius in 2007 for $200 million.

In this conversation, Pete discusses the arduous process of getting a medical device approved by regulators, how he has raised over $140 million for his companies, and his advice for all entrepreneurs.

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Peter DeComo’s Challenge; Dont be afraid to take some risk

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If you liked this interview, check out episode 405 with Matt Kesinger where we discuss the development of his life saving medical device and episode 413 with Dr. Gordon Vanscoy where we discuss his startup which serves as a pharmacy for treating rare diseases.

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Michael Mayer is the co-founder and CEO of Bottomless, a company that uses wifi connected weight sensors to do automatic home restocking. Their first, and only, offering is fresh roasted coffee.

Every customer pays an annual fee (like an Amazon Prime membership) and receives a coffee scale. The scale measures the amount of coffee remaining in your bag and automatically sends you the next one when you’re running low. 

Over time, Bottomless learns your coffee preferences and sends you personalized selections.

This is not a paid endorsement. 

Bottomless was founded by Seattle-based by Mayer and his wife Liana Herrera in 2016. In 2018, they were admitted into the Y Combinator accelerator program.

In this episode, Aaron and Michael discuss the constraints Bottomless has had to overcome, the future products that Bottomless might sell, and what he learned at Y Combinator.

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Michael Mayer’s Challenge; Curate your inputs. Unfollow anything in your information diet that is not a building block for good thought.

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Get a Free Bag from Bottomless

If you liked this interview, check out this interview with Dr. Timothy Wong where we discuss reducing the cost of visiting a doctor and fundamentally rethinking medical care.

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Teresa Whalen is the CEO of CytoAgents, a startup focused on the development of solutions to combat persistent and potentially deadly strains of Influenza, COVID19, and other viruses.

Teresa’s career spans 20 years in the healthcare industry, including health technology executive, life sciences investor, and clinical pharmacist. She has brought multiple successful life-changing healthcare products to market.

She currently leads a team of clinical drug development experts and scientific advisory board members aiming to revolutionize treatment for respiratory illnesses and viral epidemics.

In this interview, Teresa and Aaron discuss the long process of FDA approval, how Teresa came to lead the company, and the dangers of a cytokine storm.

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Teresa Whalen’s Challenge; Surround yourself with people who are smarter than you.

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CytoAgents Website

If you liked this interview, check out episode 338 with Courtney Williamson where we discuss developing a medical device or episode 413 with Dr. Gordon Vanscoy where we discuss his pharmacy that collects drugs for treating rare diseases.

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Brock Blake is the founder and CEO of Lendio, a marketplace for small business loans. Lendio offers borrowers access to loan options from more lenders than any other marketplace in the industry. 

Brock has been building his company for nearly a decade and raised more than $100 million in venture capital. 2020 has stretched his team and tech to new heights, as they’ve facilitated over 100,000 PPP loan approvals and the issue of $8 Billion in funds.

In this conversation, Aaron and Blake discuss why Brock pivoted away from his first company, the challenges and constraints of scaling, and the values he’s instilled in his company culture.

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Brock Blake’s Challenge; Identify someone important in your life and go have an experience with them.

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If you liked this interview, check out episode 434 with Henry Schuck where we discuss his recent dollar IPO and becoming a billionaire.

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Casey Gauss is the VP of Amazon SEO at Thrasio. Thrasio is one of the most interesting companies I’ve come across in years.

Thrasio was founded in 2018. It has gone on to raise $520.5 million and be valued at over $1 billion. The companies has acquired more than 70 businesses that sell products on Amazon.

By bundling the companies together, they aim to build the CPG powerhouse (think Unilever or Procter & Gamble) of the digital age. Casey leads the team’s efforts in optimizing Thrasio’s 6,000+ product pages on Amazon to ensure that they rank high.

This translates into lots of sales. Thrasio is profitable 🤯🤯🤯

In this conversation, Casey and Aaron discuss the Thrasio business model, how they acquire companies in less than 45 days, and the philosophy behind selling online.

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Casey Gauss’s Challenge; Listen to audiobooks and increase the speed that you read them.

Incognito: The Secret Lives of the Brain by David Eagleman 

On Intelligence by Jeff Hawkins 

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Thrasio Website

If you liked this interview, check out episode 413 with Dr. Gordon Vanscoy where we discuss building a Billion Dollar company selling rare pharmaceuticals, and episode 414 with Glen Meakem where we discuss FreeMarkets being a unicorn during the DotCom boom.

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