Instagram is one of the most popular social media platforms currently out there. With so many active daily users, it's important that business owners, entrepreneurs, and personal brands look at it to build a solid social media marketing strategy. 

Let's take a quick look at what it is, how are some companies using it, and what are some quick tips and tricks on how to truly leverage Instagram's power. 

Follow me on Instagram! @mijanibal

Ever wonder what social media platform works best for what business? Or what about what's the best strategy to grow for each social media platform? In this new series, we will be talking about the major social media profiles and answer your top questions! I'm excited to get into it with all of you. 

Follow my instagram! @mijanibal

Traffic is what some call the "secret key" of marketing because it's difficult to get and take advantage of. 

Want to know the most powerful way of taking advantage of traffic? OWNING it! 

Here are the 3 different kinds of traffic:

1. Traffic You Control

2. Traffic You Don't Control

3. Traffic You Own

Let's talk about each of these in today's episode of the "Going Digital" podcast! 

In the last episode, we looked into why content marketing is so powerful. In this episode, we're looking into what some call the "content marketing vortex." We also see how Apple is leveraging the power of content marketing and influencer marketing to create a powerful and highly influential content marketing system. 

Content marketing is arguably the powerful marketing strategy in our current times.  What is it and why is it so powerful? Let's talk about!

Part 2 will be all about strategies to take advantage of content marketing's power.  We'll also cover some companies that are doing an incredible job of leveraging content marketing.  Be on the look out for the next episode! 

A lot of people use social media marketing but few people use it correctly. In this episode, we cover 3 tips that help you create powerful social media marketing easily and quickly. 

Have questions or comments? 

Send us a voice message here --> https://anchor.fm/goingdigital/message

The email marketing revolution! The popular strategy is to send a bunch of individual emails, make tens or even hundreds of phone calls, and send a lot of text messages. What if there were digital forms of communication that can automate the whole thing and give you back your time? Let's talk about it. 

Value ladders are an amazing strategy that everyone should be using for their business, regardless if it's digital or not. In this episode, we will talk about what they are and how you can begin to build one for your own business. I even give you a strategy the pros use! 

When we look back in time, we notice that successful strategies have always remained the same. The only thing that has changed is the way those strategies are carried out. That is the tactic. In this episode, we talk about the difference and what this means for the digital world. 

The coronavirus pandemic is changing how people are building and operating their businesses. Instead of focusing on personal interactions, like one-to-one coffee chop meetings, people are using Zoom. Instead of going to networking meetings, they're joining Facebook Groups. Since more people are staying indoors and spending time online, businesses that don't adapt to the changes will, unfortunately, have to close their doors.