With more than 20 years of professional and collegiate sports experience, Tom Fletcher has just about seen it all. From helping build 24 Hour Fitness’s sports sponsorship portfolio to now as SVP of Marketing Partnerships with the Phoenix Suns and Mercury, Tom shares thoughts and stories from his perspective seeing the sports marketing business grow over the past few decades. Tom also dives into the current partnership climate, from pursuing new business and taking care of current clients during the coronavirus pandemic to working with athletes and brands on social issues.