Going For It!

With more than 20 years of professional and collegiate sports experience, Tom Fletcher has just about seen it all. From helping build 24 Hour Fitness’s sports sponsorship portfolio to now as SVP of Marketing Partnerships with the Phoenix Suns and Mercury, Tom shares thoughts and stories from his perspective seeing the sports marketing business grow over the past few decades. Tom also dives into the current partnership climate, from pursuing new business and taking care of current clients during the coronavirus pandemic to working with athletes and brands on social issues.

Baltimore Ravens defensive end Calais Campbell joins Professional Sports Partner's Carson Tinker to discuss his approach to quarantine workouts, pleading his case for better Madden ratings, and why working in the community has become an integral piece to his brand. The 2019 Walter Payton NFL Man of the Year also shares how the award's prestige and significance has evolved in the league, and how he found out he won.

The hustle on the field is only part of the game for professional athletes and teams – off-field branding is key to capitalizing on those successes. Former NFL veteran Carson Tinker chats with fellow athletes and professionals in the sports industries to hear the stories of how they've approached building impactful brands.