Going Solopreneur

In this episode of the podcast, I dive into a topic that makes a lot of solopreneurs uncomfortable – selling and marketing. Why does selling make some people so uncomfortable? What do you think of when you hear the word “marketer”? How can you change your whole outlook on sales and marketing? I discuss all that and more on this week’s episode of Going Solopreneur.

As a Solopreneur, Everything You Do Is Selling and Marketing

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

Topics discussed in this episode:

* Whatever business you think you’re in, you’re actually in the business of selling and marketing

* Speaking is selling

* Selling is serving

* How to embrace your inner marketer

* How to get better at marketing

Ready to get better at marketing? Sign up today to be the first in line when the doors open for the Epic Content Marketing Masterclass. Learn how to effortlessly create a massive library of engaging marketing content guaranteed to get more customers without spending all your time figuring out what to say, how to say it, or hiring a marketing expert to do it all for you.

Got a question? Click here to ask your question and I’ll answer it in an upcoming episode.

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Today I’m answering a listener question in an EPIC way! Elisabeth asked a great question about whether she should trademark her business and/or services. I’ve got an actual lawyer on the podcast today to answer this question. Joe Burns is here to discuss all things trademark. What is a trademark, when should you use a trademark, how do you get a trademark, what happens if you don’t get a trademark, we discuss all of those questions and more. It’s actually a pretty fun conversation!

Should You Trademark Your Business, Product, or Service?

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

Some of the topics we discuss in this episode:

* What is a trademark and how does it protect you?

* What can you trademark besides your business name?

* Can you trademark a system, service offering, course, or other product?

* How do you know if your name is already trademarked?

* How do you go about getting a trademark?

* Is registering a trademark complicated? Time-consuming? Is it expensive?

Links mentioned in this episode:

Trademarkia – You can do a quick search here to see if your name is registered

USPTO – United States Patent and Trademark Office

You can learn more about trademarks and get in touch with Joe Burns right here.

Got a question? Click here to ask your question and I’ll answer it in an upcoming episode.

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Today I want to dive into a topic that’s really not discussed much – the fear of success. What does it mean to fear success? Why are we sometimes afraid to reach our goals? What does that say about us? What can we do about it? Are you more afraid of failure or success? I break it all down on this episode of the podcast!

Which Are You More Afraid Of…Failure or Success?

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

Today on the podcast, I talk about a common fear most solopreneurs face – the fear of failure. But I also dive into an often-overlooked fear – the fear of success.

I break down these two fears and also offer some actionable items to help you deal with them.

I would love to answer your questions! Click here to ask your question and I’ll answer it in an upcoming episode.

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If you’re anything like most solopreneurs, you probably suffer a little bit from “superhero syndrome”. That’s where you feel like you can do anything and everything and do it all yourself. This can be both a good and bad thing. On this episode of the podcast, I unpack that issue and reveal the surprising secret to long-term success as a solopreneur.

The Surprising Secret to Long-Term Success as a Solopreneur

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

What’s the real secret to long-term success as a solopreneur? Listen to this episode to find out!

Here are a few things I covered in this episode:

* What “superhero syndrome” is and why it can be both good and bad

* The number one answer to the question, “What’s the one thing you wish you did earlier in your business?”

* 3 ways you can overcome “superhero syndrome” and take your business to the next level

Epic Content Marketing Masterclass

The #1 question I get from solopreneurs about marketing is “I don’t know what to say.”

I created the Epic Content Marketing Masterclass to answer that question.

You’ll learn how to effortlessly create a massive library of engaging marketing content guaranteed to get more customers without spending all your time figuring out what to say, how to say it, or hiring a marketing expert to do it all for you.

The Epic Content Marketing Masterclass is opening soon! Click here to get on the waitlist and reserve your spot.

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Stacy Kessler is an Entrepreneurial Strategist that helps people figure stuff out and craft their dream business and life. She specializes in working with entrepreneurs who feel stuck, aren’t sure what to do next, or are just getting their start.

How to Figure out What You Really Want with Stacy Kessler

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

In this episode, Stacy shares a simple process to help you figure out what you really want and how to apply your unique awesomeness to things you care about in order to succeed.

Grab your free guide to help you get unstuck and figure out what you really want: https://www.stacykessler.me/patrick

Stacy’s Venn diagram to help you find your sweet spot:

Mentioned in this episode:

Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit by Pia Silva

Designing Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett and Dave Evans

Epic Content Marketing Masterclass

The #1 question I get from solopreneurs about marketing is “I don’t know what to say.”

I created the Epic Content Marketing Masterclass to answer that question.

You’ll learn how to effortlessly create a massive library of engaging marketing content guaranteed to get more customers without spending all your time figuring out what to say, how to say it, or hiring a marketing expert to do it all for you.

The Epic Content Marketing Masterclass is opening soon! Click here to get on the waitlist and reserve your spot.

Let’s connect!

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I read a lot of books, some good, some great, some I can barely remember, and some that stick with me forever. Today on the podcast I want to talk about three of those “stick with me forever” books. These three books still challenge the way I think about myself, my work, and the way I approach everything I do.

3 Books That Dramatically Changed My Business and My Life

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

In this episode of the Going Solopreneur podcast, I talk about three books that have made a HUGE impact on me.

Links to the books I mentioned in the episode:

* Feel The Fear and Do It Anyway by Susan Jeffers

* Purple Cow by Seth Godin

* Relentless Forward Progress by Bryon Powell

Epic Content Marketing Masterclass

The #1 question I get from solopreneurs about marketing is “I don’t know what to say.”

I created the Epic Content Marketing Masterclass to answer that question.

You’ll learn how to effortlessly create a massive library of engaging marketing content guaranteed to get more customers without spending all your time figuring out what to say, how to say it, or hiring a marketing expert to do it all for you.

The Epic Content Marketing Masterclass is opening soon! Click here to get on the waitlist and reserve your spot.

Let’s connect!

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If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.

(This is the first episode of the renamed Going Solopreneur podcast. I hope the new name resonates with you.)

Stop Offering Improvements and Create New Opportunities Instead

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

In this episode of the podcast, I break down why offering your audience small improvements doesn’t work, and why you should be creating all new opportunities to help them.

You’ll learn:

* How big leaders in business have completely shifted the way we think about things

* Why creating new opportunities works so well to build massive growth ion your business

* The difference between red ocean and blue ocean strategies and why this is so important

* How to create your new opportunity for whatever kind of business you’re in

I also share examples of businesses who have seen massive growth by shifting from improvement offers to creating whole new opportunities for their customers.

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One of the most valuable lessons I’ve learned in the past year of doing this podcast is learning more about my audience – knowing who you are and how I can serve you better. That’s why I’ve decided to change the name of the podcast. I want to make it crystal clear why I’m here and who I’m helping.

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

Renaming and Reframing The Brand Sketch Podcast

I’ve been doing this podcast for over a year now and I’ve learned so much! I’ve learned how to be a better communicator, I’ve learned to get comfortable here, talking into this microphone, I’ve learned how to keep going even though it’s tough sometimes. But perhaps the most valuable lesson I’ve learned in the past year is about you – the listener – and how I can serve you better.

In this episode of the podcast I share:

* What I’ve learned about you, my audience

* Why the current name of the podcast wasn’t properly serving me (or you)

* Why I decided to make this change

* THE NEW PODCAST NAME!

* What you can expect from the podcast going forward

* An easier way to reach out and ask your questions

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If you’re a solopreneur and you want to know if your business is actually growing, these three metrics are super easy to measure and give you a pretty good idea of where you stand today, what’s working, and what’s not.

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

3 Metrics That Matter for Solopreneur Success

How do you know if things are actually working in your business? What should you be measuring to know if your business is growing or not?

Today on the podcast, I talk about the non-sexy side of being a solopreneur – using some hard numbers to measure your success.

Let’s connect like real humans do!

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After 16 years in a safe, comfy corporate job, I took a big leap and started my own gig. Since then I’ve become a successful solo entrepreneur. Yes, I’ve dealt with a lot of dips and setbacks, but I’ve stuck with it and built two successful business myself and helped scores of other passionate people push through their challenges to find the freedom and joy that comes from being an entrepreneur. In this episode of the podcast, I share my tumultuous yet fulfilling journey with you.

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

Sometimes It’s Better to Leap Before You Look

I’m doing something a little different on the podcast today. I’m pulling back the curtain to share with you my journey from being an unfulfilled corporate worker to finding freedom and joy in being a solo entrepreneur.

It’s not easy doing what you do, but with a little help, guidance, and support (and a lot of grit), you can push through your challenges and become successful doing what you love.

Sometimes you just have to take action, even before you’re ready. You have to leap before you look. Of course it’s scary, but it’s so worth it.

Let’s connect like real human beings!

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