Can you be as big as MrBeast if you start as a creator today? This week, Kaya Yurieff and Jasmine Enberg deep dive into two dynamics happening in the creator economy: Breaking through to new audiences on social media is harder than ever. But at the same time, established creators are struggling to reach their own followers.

Later in the show, they’re joined by Neil Waller, the co-founder and co-CEO of Whalar Group. Earlier this week, the holding company sold its influencer marketing business Whalar to Accenture’s marketing services arm, Accenture Song. Waller discusses the sale and what’s next for the creator economy.

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