Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.

Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie. 

They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.

Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's social media strategy.

KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit original content and Kaya explains why notevery journalist can just start a Substack. They’re also joined by BrianAlbert, managing director of YouTube Media Partnerships and Creative Works, totalk about how YouTube works with creators and brands.

Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. They’re also joined by Jennifer Quigley-Jones, CEO andfounder of Digital Voices, to discuss the sale of her company to PMG and whatit means to be a female founder in this industry.

Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new US owners and why Instagram Reels is good now. They also discuss the creator studio deal spree, including Netflix's new reality show with Alix Earle and Dhar Mann's move into microdramas, as well why more creators like Alex Cooper are speaking out against ICE.

KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is investing $200 million in BeastEnterprises.

They also break the news of a first-evercreator summit to be held by Senate Democrats. And they’re joined by HernanLopez, founder of Wondery, who says vertical is the future for podcasts.

Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines. They alsoexplore how creator economy companies from TikTok to Fanatics are preparing fora big sports year, which includes the Olympics and the FIFA World Cup. They’realso joined by special guest Criswell Fiordalis, co-founder of GuggenheimBrothers Media, which launched a new fund for creator economy startups.

Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hub. They also answer questions from listeners, such as how to measure ROI on influencer campaigns and discuss Spotify's new podcasting studios in Los Angeles. They're joined by special guest Scott Brown, the CEO of Second Rodeo, who produced a new microdrama musical starring mega creator Hannah Stocking. 

Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and how to break through. They also offer their predictions for the year ahead, including MrBeast IPOing, TikTok launching microdramas, and more.