Blake Beus  0:00  So we were talking about going viral. And we we've talked about how going viral is not the solution, not the solution, right? Like, like, a lot of people want to, they want to go viral, viral and everything you want to have that content that just takes off. But I think the words you used were going viral is not what you think it is. Yeah. Or something along those lines, right. So like, why why do you say that? Well, I

Greg Marshall  0:26  think, well, it's, what I do want to say is, I don't think it's not valuable. But it's not what you think like, going viral is not actually going to get you all of the sales that you think you're going to do. But there is a way to use it. Right? So most people have the idea that, well, if I can get this video or this post or picture, whatnot, seen a couple million times, then that alone will generate more sales. And I just haven't seen that to be the case in many instances. But there are ways to capitalize on that. So I know you said you had someone that recently had a post go viral.

Blake Beus  1:07  Yeah, so I have an office at. They call it a creative studio, that it's an old parking garage, they've converted into a bunch of different studios for artists and things and I kind of got in super early on they weren't entirely sure if it what what if it was going to be for artists or something else, or kind of working spaces. And so I'm, I'm the soul, not like artists sculpt or whatever, I just have my corner office and I just work out of it. But I like being around the creative energy. And I oftentimes talk with him about marketing and things and they have questions about all of that stuff. And we'll one girl she does. She she does these amazing. One one of these artists in name's Sarah Austin. Anyway, I'll mention her because you should go like check out her stamp. But she had, she does these amazing wood colored pencil drawings. And she had a real that went nuts. And she had four or 5 million views. And I think when she had that post go viral. I think she only had a few 1000 followers. Yeah. Right. So that was a big deal. Yeah, she's super excited about it. Got a ton more followers, I think her follower count went up by almost 20 grand. Yeah, like that. Super cool, like very exciting. And I was talking with some of the other artists there. And you know about that, because they all want to go viral and everything. And, and it turns out, she didn't really, she got a lot of followers got a lot of kind of traction and things. But none of that really converted over into sales. Yep. Right. And so none of it turned into selling of her art or anything along those lines. And so we were just kind of chatting about that. And I mentioned this to you. And that's where we kind of came up with this, you know, idea. Now, now she's putting into play some, some sort of a sales process, putting together some offers that she thinks might resonate a little bit more with the Instagram crowd maybe be a little bit more of an impulse purchase. And kind of exploring that a little bit. So it hasn't been a bad thing. But it's also like you go viral is super exciting and cool and everything, but it doesn't, it doesn't always translate over

Greg Marshall  3:25  into sales. Well, it's actually a good lesson, too, for if someone goes viral, they themselves can actually see that just being seen more, doesn't complete the actual sales cycle. Right, right. And so here's here's basically what Blake was talking about. She's coming up with offers and things like that is now what you can do is retarget. So anyone who watched that video, right or engage, you can retarget them with an ad with a direct offer. That's that basically sells something related to what that video was. Because one of the things that happens, posts that go viral on social media are never sales oriented. That's like the opposite of what the platforms actually want. And so if you go viral, it's not going to be something where you