Sophie Anne Smith joins us on this episode of Talkin sMACK, she shares her strategies for growing a following on social media and how she stays up on the trends. She discusses the importance of going viral and creating series to keep viewers engaged. Sophie also talks about her editing techniques and the use of motion to capture attention. She emphasizes the need to stay current with trends and relate them to the lash industry. She addresses the fear of posting and the importance of being open to criticism and learning from it. In this conversation, Sophie and MacKenzie discuss the importance of community building in your content strategy. They emphasize the need for authenticity and showcasing different aspects of one's life to strengthen the community and repel those who are not meant to be there. They also talk about the evolution of the lash industry and the importance of customized lash mapping to enhance the client's features. Sophie shares her expertise in lash mapping and offers resources such as quizzes and courses to educate lash artists and consumers.

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