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On this episode of Talkin sMACK, Founders of Lashcon and Lashcast Productions, Paul and Tussanee join me to discuss natural lash health, unpopular opinions, what they look for in a potential speaker for Lashcon, family, and so much more.
Paul and Tussanee have created an incredible community by sharing their podcast, and building the largest lash conference the industry has seen!
They are known as the "anti-echo chamber" as they don't just regurgitate information. They are extremely thoughtful about how they ask questions and seek out expert advice to be able to truly understand the craft of being a lash artist, and owning a business.
If you enjoyed this episode, take a screenshot, share it on stories, and tag us on Instagram!
Lash Cast Productions Website
The Lash Conference Website
Lash Cast on Instagram
The Lash Conference on Instagram
MacKenzie on Instagram
Code: MACK50 at TheCosmoGlo.com
Sophie Anne Smith joins us on this episode of Talkin sMACK, she shares her strategies for growing a following on social media and how she stays up on the trends. She discusses the importance of going viral and creating series to keep viewers engaged. Sophie also talks about her editing techniques and the use of motion to capture attention. She emphasizes the need to stay current with trends and relate them to the lash industry. She addresses the fear of posting and the importance of being open to criticism and learning from it. In this conversation, Sophie and MacKenzie discuss the importance of community building in your content strategy. They emphasize the need for authenticity and showcasing different aspects of one's life to strengthen the community and repel those who are not meant to be there. They also talk about the evolution of the lash industry and the importance of customized lash mapping to enhance the client's features. Sophie shares her expertise in lash mapping and offers resources such as quizzes and courses to educate lash artists and consumers.
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Sophie's Offers
On this episode of Talkin sMACK, we have Alison and Tyler back for PART TWO, they share insights from their two-year travel journey through South and Central America, highlighting their favorite countries and experiences. They discuss their strategies for planning and pitching collaborations with accommodations the importance of word-of-mouth marketing and, the use of drones in their travel content.
The couple also talks about their goal of finding fully remote jobs to continue traveling while earning an income. They delve into the challenges of balancing work and travel, the importance of making money while pursuing their passion, and their experiences with side gigs and collaborations.
Additionally, they address the fear of getting stuck in a routine, the importance of taking risks, and following their dreams. One of their craziest stories involves Tyler being bitten by a bat while hiking in Brazil, leading to a panic-filled quest for medical treatment.
Follow along Alison & Tyler’s travel journey to 40+ countries on a budget! Learn how it went from 6 months to 2 years, how they’ve started a business with just their drone & iPhones, and how travel has changed them. Follow along their journey below! https://linktr.ee/alisonandtylertravels
In this episode of Talkin sMACK, we feature Megs Saxton, The Eyebrow Goddess, about the difference between waxing and threading, why the basics matter, and so much more. We also discuss the importance of educating clients and providing a great client experience. BROWducation is a podcast that offers free and accessible education on brows. The host, Megs, wanted to create a space where she could provide valuable information and answer common questions about brows. The podcast covers a range of topics, including threading, brow lamination, and business advice. Megs emphasizes the importance of communication, transparency, and continuous learning in the beauty industry. She also highlights the significance of understanding face shapes and embracing the uniqueness of each individual's brows. Overall, Megs aims to empower brow artists and provide them with the knowledge and skills to succeed in their careers.
theeyebrowgoddess.com
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On this episode of Talkin sMACK, Erin Taylor shares her journey of how she got into the beauty industry and eventually opened her own studio, Undefined Studios. She talks about her passion for artistry and creating a space that celebrates all forms of art. Erin also discusses her transition into online education and the challenges and time commitment it requires. She emphasizes the importance of time blocking, being present, and setting boundaries to maintain balance. Erin reflects on the lessons she would tell her younger self, including having grace, being present, and finding a maintainable pace.
Erin Taylor, owner of Monarch Lash Co. and Undefined Studios, In-Person and Online Educator, Product Retailer, Podcast Host, and Full Time Lash Artist. My entire purpose and goal in this industry is to help lash artists create fulfilling and sustainable businesses.As a thanks for watching this episode, you can use “TALKINSMACK” for 10% off any Monarch Lash Co. online course or bundle.https://monarchlashco.teachable.com/courses
On this episode of Talkin sMACK, we feature certified Integrative Esthetician & Acne Specialist, Tiffany Owings specializes in functional nutrition & coaching, gut health, acne treatments, skin reparative treatments and preventative skincare treatments as a nutrition coach. Tiffany tells us autoimmune conditions are caused by a combination of genes, inflammation, and digestion. Skin conditions can be a warning sign of an impending autoimmune disease. The gut plays a crucial role in overall health, and what we put into our bodies affects our skin. Many dermatologists and estheticians focus only on topical treatments and neglect the importance of diet and lifestyle. Taking care of the gut is essential for addressing skin issues. The quality of food in the US is often lower than in other countries, and the use of fluoride in water and toothpaste can contribute to skin problems. Birth control can have a significant impact on gut health and hormones, and it's important to support the liver and ensure proper elimination before considering more intensive detox methods. Tiffany offers services called 'The Root Cause' and 'Hair Scan' to address the root cause of health issues. She emphasizes the importance of understanding symptoms and keeping a food, mood, and poop journal. Tiffany believes in taking a whole-body approach to health and considers factors like gut health and nutrition. She is passionate about helping people and being an advocate for their health. Tiffany shares her personal journey and the importance of self-confidence and self-care. She encourages listeners to ignore negative voices and keep going. There are many potential topics for future discussions, including hormones, digestive health, and so much more.
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Book a virtual call with Tiffany
On this episode of Talkin sMACK, featuring Cristina Fard, we discuss the difference between mindset coaching and strategy, highlighting the need for a hybrid model that combines both. Cristina emphasizes the importance of taking action and having a clear implementation plan. We also talk about the importance of balance between realistic goal setting, manifestation, and the significance of faith and having grace for yourself. In this episode, Cristina and I discuss the importance of authenticity, taking action, and embracing failure.
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On this episode of Talkin sMACK featuring, Ro Shah, a sales and automation expert, she discusses the importance of women learning sales. She explains that selling is the number one wealth-building tool and gives women the confidence to make their own money in any situation. Ro also highlights the differences between how men and women sell, emphasizing that women tap into emotional intelligence and focus on the nuances of the sales experience. She shares strategies for building trust with an audience, particularly on social media and also discusses the power of automation in sales and explains that the most important automation is follow-up. She encourages entrepreneurs to focus on the simple things that can make them money and to invest in coaching and mentorship. Ro shares her own journey of leaving her nine-to-five job and starting her own business, emphasizing the importance of trusting oneself and taking action. She also discusses the significance of investing in and hiring coaches to accelerate growth. Ro concludes by encouraging listeners to do what comes naturally to them and to be willing to invest in their own success.
Ro has helped over 100 Money Coaches, Bookkeepers, and Accountants make their first sale and grow their businesses by learning Sales strategies to book out. As an agency owner who has managed teams of 10+ she understands the value of growing fast and keeping your sanity at the same time. Host of the industry-leading podcast for WOC in finance to empower them to create 5 figure months in their business instagram.com/theroshah, https://youtube.com/@financeclientacquisition725, theroshah.com, linkedin.com/shahroma
FREE 100K Sales Workshop for CEOs
In this episode of Talkin sMACK, our guest, Katie Allen discusses her nonprofit organization, Beauty 4 a Cause, her lash supply company, Beyoutiful Wandz, and how they started. Katie talks about her journey into the lash industry and the challenges she faced, which led to starting her supply company with hand-making wands from her kitchen. She offers advice for those wanting to start their own brand, including building a strong relationship with manufacturers and taking baby steps before making big investments. She discusses the exciting projects she has planned for the coming year which will be announced at her speech at LashCon 2024 in October!
"Achievement doesn't fall into our laps; it needs to be sought with passion and tended to with determination. If you truly desire something, go after it, you'll only regret the opportunities you neglected! A huge thank you goes out to all those who have supported me on my journey so far in making Beyoutiful Wandz what it is today." - Katie Allen
Renee Dalo shares her journey into the wedding and event industry and how she transitioned from being an actor to a wedding planner. She emphasizes the importance of community over competition and the power of networking. Renee also discusses her membership program, Better with Renee Dalo, which focuses on developing better habits and self-care rituals, with a particular emphasis on journaling. She highlights the pitfalls of perfection in the wedding industry and shares her experiences dealing with difficult clients and the lessons she has learned. In this conversation, Renee Dalo shares her personal journey of prioritizing self-care and setting boundaries as an entrepreneur. She discusses the moment that sparked change in her life and led her to implement better systems. Renee emphasizes the importance of self-care and the need to prioritize physical and mental well-being. She also highlights the people pleaser syndrome that many entrepreneurs struggle with and the negative impact it can have on their lives. Renee encourages embracing grace and flexibility, as well as creating alone together nights to recharge. She concludes by sharing advice she would give to her previous self.
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The podcast currently has 62 episodes available.