Sarah Pennington, Owner of The Lash Collection, joins us on this episode of Talkin sMACK. With a remarkable 15-year journey as a lash artist, Sarah pioneered the lash industry by establishing Atlanta, GA's first lash-exclusive salon, which swiftly gained unparalleled acclaim. Over a decade ago, she laid the foundation for The Lash Collection to create safe, modern, and aesthetically pleasing products & education. She personally traverses to manufacturers to handpick the finest raw materials for her product line. Sarah is renowned for her years of meticulous product formulation, level headed advice for lash artists, and a dedication to highest standards in all she does. www.thelashcollection.com We chat the roadmap to success, charging top dollar for services, how to get clients, systems/policies you need to have in your business, and so much more.