Lash Biz Babes

What actually makes your beauty business look and FEEL professional to your clients?

When we think about elevating our businesses, it's easy to immediately think about the things we can spend money on: better branding, a prettier studio, a fancy website, new decor...and the list goes on!

But in this episode, I'm breaking down the things that can make your lash or beauty business feel more professional without spending another dollar. Because professionalism isn't only about having the prettiest lash room in your city. It's about the experience your clients have with your business from the moment they find you online to the moment they leave their appointment and beyond.

In this episode, we cover:

💖 Why communication is one of the biggest pieces of professionalism and the touch points you should consider throughout your entire client experience.

🦋 How to clearly communicate your policies, set expectations with clients, and create boundaries without nickel-and-diming them for every little thing.

✨ Why cleanliness and the overall presentation of your space matter, whether you're working from home or in a studio.

💖 How your personal presentation can help you show up as the professional and face of your business without needing to be completely done up every day.

🦋 Why your online presence is part of your client experience and the importance of keeping your social media, website, booking links, Google Business Profile, services, pricing, and other information up to date.

✨ The underrated importance of simply doing what you say you're going to do and how consistency, communication, and follow-through build trust with your clients.

You don't need expensive branding or the most beautiful studio to give your clients an incredible, professional experience. Be clean, communicate well, respect your clients' time, follow through on your word, and make it easy to do business with you. Those little things can help you build a loyal clientele that books again and again!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram:
www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If this episode gave you something to work on in your lash or beauty business, send me a DM and let me know what you're updating! I always love hearing from you!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

How many opportunities are you missing out on simply because you're afraid to put yourself out there?

In this episode, I'm sharing a little bit of a vulnerable realization I've had lately: after YEARS of preaching about getting outside of your comfort zone, I've found myself feeling cringy about putting myself out there again. And it made me wonder...how much could we be holding ourselves back in our businesses without even realizing it?

I share some of the opportunities I've received over the years simply because I was willing to ask, apply, pitch myself, and put myself out there, along with plenty of times I've been told no. Because the reality is, you might hear a lot of no's along the way, but sometimes all it takes is one yes to completely change the trajectory of your business.

In this episode, we cover:

💖 How fear of judgment and feeling "cringy" can quietly hold you back from opportunities and growth.

🦋 Why you sometimes have to be a little delusional, have the audacity, and put yourself out there before you feel completely ready or qualified.

✨ Real examples of opportunities I've received simply because I asked, applied, pitched myself, or made the connection first.

💖 Why getting told no is part of the process and how to keep going even when rejection or disappointment hits.

🦋 How I've turned some of my own no's and disappointments into completely different opportunities for my business.

✨ My challenge for you through the end of 2026 to get out of your own way, be BIG and bold, and see what happens when you start putting yourself out there more.

Your next client, collaboration, speaking opportunity, brand partnership, or big business move could be waiting for you, but you'll never know if you don't give yourself the chance to hear YES. So let's stop deciding we're not ready or qualified before anyone else gets the chance to decide for themselves. Put yourself out there and see what happens!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram:
www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

One of the most common questions lash artists face is: "Is my client having an allergy, or is it just irritation?"

In this episode, I break down the key differences between lash extension allergies and irritations, why it's important to know the signs of each, and how to confidently troubleshoot client concerns while staying within your scope of practice.

Drawing on nearly 12 years of experience as a lash artist and educator, I also shared why continuing your education is one of the best investments you can make in your career and why it's okay to question outdated industry advice as new research, products, and techniques continue to evolve.

In this episode, we cover:

💖 Why the lash industry is constantly evolving and why continuing education matters.

🦋 The importance of questioning outdated information and staying current with industry best practices.

✨ The differences between a true adhesive allergy and an irritation including the common signs and symptoms of each type of reaction.

💖 Why lash artists should never diagnose or recommend medications for clients.

🦋 When it's time to refer a client to an optometrist or other medical professional.

✨ Practical troubleshooting tips to help keep your clients safe, comfortable, and coming back to you again and again.

Whether you're a new lash artist or have years of experience behind the tweezers, this episode will help you better understand how to identify common issues, improve the client experience, and continue growing as a knowledgeable beauty professional!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram:
www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If this episode helped you, send me a DM and let me know! I always love hearing what you're learning and what topics you'd like to hear on future episodes!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed.

In this episode, I shared three content strategies that are currently getting better engagement, reaching more local people, and helping you turn social media into real business growth! These strategies are directly from what I am currently seeing across our social media clients results recently. These are practical, easy-to-implement ideas you can start using today.

In this episode, you'll learn:

💖 Why before-and-after content still converts and how to make it perform even better.

🦋 How storytelling can increase engagement on your posts.

✨ The simple changes that can dramatically improve your Reels and TikTok watch time.

💖 Why the first few seconds of your videos matter more than ever.

🦋 How giveaways, partnerships, and community connections can grow your local audience.

✨ Why consistency matters more than perfection when it comes to social media.

Whether you're a lash artist, esthetician, or beauty entrepreneur, this episode will give you strategies you can start using today to build a stronger online presence and attract more local clients! Because I think it's about time we make social media easier again🙈

Let's Be Friends!

Come hang out with me over on Instagram!

✨ My Page
www.instagram.com/xoericaschramm

✨ Lash Biz Babes
www.instagram.com/lashbizbabes

I'd love to hear what you're taking away from this episode and answer any questions you have! Feel free to DM me and tag @lashbizbabes in your IG stories when you listen to the episode!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?

In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash academy, and open her town's first lash supply store.

We talked about one of the biggest struggles beauty professionals face: making your business financially sustainable without burning yourself out. Val explains her "working backwards" pricing method, why every lash artist's pricing should be different, and how understanding your income goals can completely change the way you run your business.

We also have an honest conversation about social media, why likes don't always equal bookings, and how showing up consistently (even when you don't feel like it) is one of the most powerful forms of marketing available to beauty professionals!

In this episode, we cover:

💖 Val's journey from brand-new lash artist to salon owner, educator, and lash supplier

🦋 Why conferences and networking accelerated her business growth

✨ How to price your services based on your income goals instead of your competitors

💖 Common pricing mistakes that keep beauty professionals underpaid

🦋 The truth about social media marketing and what actually converts followers into paying clients

✨ Why viral content isn't always the goal

💖 Building confidence as a business owner (and why therapy became one of Val's biggest business investments)

Here's a little about Val:

"Valerie Ochoa is the owner of The Dollhouse, which she has grown over the past 3.5+ years into a thriving lash business, board-accredited academy, and her town's first lash supply store. She has trained and licensed 44 students through her academy and is passionate about helping beauty professionals create financial freedom and build a life they love through the lash industry. When she's not working, you'll usually find her at the movies or scrapbooking."

Connect with Valerie:

Instagram:

• www.instagram.com/valthelashgal
• www.instagram.com/thedollhouseaz

Websites:

• ValerieOchoa.com
• thedollhouseaz.com

Let's Be Friends!

I'd love to connect with you outside the podcast!

Erica's Instagram:
www.instagram.com/xoericaschramm

Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another lash artist or beauty business owner who could use the encouragement! Your support helps us continue bringing free education and inspiring conversations to the beauty industry every week💖

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional?

In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can't be replicated through social media alone!

We talked about:

💖 Why networking is about building relationships, not just collecting business cards.

🦋 The different types of events worth attending, from local meetups to industry conferences and trade shows.

✨ How to start networking when you don't know anyone in your area.

🫶🏼 Tips for attending events by yourself (yes, you can absolutely do it!).

☁️ How to navigate networking if you're naturally shy or introverted.

🦋 Simple ways to step outside of your comfort zone without feeling awkward or salesy.

💖 The unexpected business opportunities, friendships, collaborations, and mentorships that networking can create.

✨ Why investing in your community often leads to long-term growth for your business.

Whether you're just starting your lash career or you've been in the industry for years, this episode will encourage you to get out from behind your phone, introduce yourself, and start building meaningful connections. You never know which conversation could lead to your next client or opportunity!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram: www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram: www.instagram.com/lashbizbabes

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention.

Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and create stable, predictable income.

In this episode, I share exactly what to say (and how to say it) to first-time clients so they feel confident, comfortable, and excited to rebook, even if something doesn’t go perfectly during their first appointment with you.

In This Episode You'll Learn:

💖 Why repeat clients are the foundation of a sustainable beauty business
✨ How communication directly impacts client retention
🫧 What to say to first-time clients to ease nerves and build trust
🌈 How to set clear expectations during consultations
🪐 The importance of educating every client (even experienced ones)
🩷 How to handle feedback or dissatisfaction without losing the client
⚡️ Simple ways to open the door for honest communication
🫶🏼 Why follow-up and rebooking are key to long-term success

Let’s Be Friends!

Come hang out with me on Instagram:
💖 www.instagram.com/xoericaschramm

💖 www.instagram.com/lashbizbabes

Loved This Episode? Make sure you’re subscribed so you never miss a new episode! And if this episode helped you, share it with a fellow lash artist or beauty pro!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this episode I’m giving you a behind-the-scenes recap of my experience at the International Lash Expo (ILE) on March 1st, 2026!

This year I had the opportunity to attend as both a speaker and a vendor, which gave me a unique perspective on the event from multiple sides of the industry. I’m sharing what the experience was like, what the energy of the event felt like, and some of the biggest takeaways I had from being surrounded by so many passionate beauty professionals.

We also dive into a bigger question many lash artists and beauty pros ask: "Are in-person industry events actually worth attending?"

If you’ve ever wondered whether conferences, expos, or beauty industry events are a good investment for your time and money, this episode will help you think through how to decide if one is right for you.

In this episode we talk about:

✨ What it was like speaking and vending at International Lash Expo
✨ What attending an event like ILE is really like from the inside
✨ How to decide if an industry event is worth attending for you
✨ What to look for when choosing events in the beauty industry
✨ The networking, inspiration, and opportunities that come from being in the room

Whether you're a new artist or a seasoned pro, getting out from behind your treatment bed and into spaces with other beauty professionals can completely shift your perspective on what’s possible for your career and business.

If attending an event like this has been on your mind, this episode will give you a clearer picture of what to expect and how to make the most of the experience.

Interested in attending International Lash Expo?
ILE is planning an event in Dallas this fall. You can follow them on Instagram for updates and event details as they’re released:
👉 https://www.instagram.com/internationallashexpo

Let’s Connect:

💗 Let’s be friends:
www.instagram.com/xoericaschramm

✨ Interested in social media management for your beauty brand?
Learn more about what I offer:
www.beautycorpro.com

If you loved this episode, don’t forget to subscribe, leave a review, and share it with another lash artist or beauty pro who could benefit from hearing it!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Do you feel like the lash and beauty industry is ready for fresh voices? Maybe that fresh voice is yours! In this episode, I share why I believe the lash world is craving fresh perspectives and real, hands-on experience from artists who’ve built their businesses from the ground up. There’s room for growth, and it starts with more of us speaking up.

I also open up about what it’s like to grow as a solo artist, the mindset blocks that keep talented professionals quiet, and how podcasting became a powerful way for me to expand my reach and impact. If you feel called to more than working behind the chair, this conversation will challenge you to think bigger.

In this episode, you’ll hear:

• Why does the industry feel repetitive right now?
• What fresh leadership in the lash space could look like
• The unique perspective solo artists bring
• The fear that keeps many professionals from using their voice
• How podcasting builds long-term authority and trust
• Start and launch your podcast with Mic’d Up - my new 8 week program!

You’re sitting on stories, experience, and leadership the industry needs. The conversations you have behind the chair, the lessons you’ve learned the hard way, the perspective you’ve gained from working hands-on with clients...it all matters.

And deep down, you know you’re meant for more. You’re meant to teach, to influence, to shape the future of the beauty industry. The only thing missing is the platform and the confidence to share it. That's where podcasting comes in!

Mic’d Up is an 8-week small group coaching experience for beauty professionals who feel called to lead, educate, and expand beyond the service chair...and are ready to launch a podcast that builds authority, trust, and long-term impact❤️‍🔥🎙️

This is especially for you if you are ready to step outside your comfort zone and claim your voice in the industry!

Whether you’re an esthetician, lash artist, stylist, educator, or service provider, this program is designed for those who feel called to do more than just work behind the chair. It's for those who want to serve, educate, and lead within the beauty community.

Learn more + reserve your seat: https://stan.store/xoericaschramm/p/micd-up

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. 

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster and why focusing on the right people matters more than impressing the internet.

I also break down the simple strategies that have helped me build momentum from scratch and that work for my social media management clients, too. Think practical, doable actions you can start using this week to get seen locally, build real trust online, and turn curious followers into paying clients without overcomplicating your marketing.

What you’ll hear in this episode:

• Why don’t viral posts automatically turn into real bookings?
• What does “local visibility” actually mean for service providers?
• How do you move people from cold audience to ready-to-book clients?
• Simple actions can you take daily to grow a local following
• Platforms and strategies are working right now to attract new clients

Want to learn the strategies we talked about in today's episode in-depth? 

My online course, Audience Growth Accelerator, teaches you step-by-step how to build your local following on social media, so you can get booked and get paid! Learn step-by-step outbound engagement strategies, how to leverage local Facebook groups the right way, and even a little about audience growth on TIkTok and Threads. This course is on sale for only $99! (Normally $222) 💖🦋⚡️🌈

Join AGA Here: https://stan.store/xoericaschramm/p/audience-growth-accelerator

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. 

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.