Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!

As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.

What you’ll hear in this episode:

• A challenge to show up for yourself and make the most of the final weeks of 2024
• Are fear and limiting beliefs secretly holding you back—and how can you overcome them?
• Lessons you can learn from my personal healing journey to reclaim peace and joy in your life
• Why it’s okay to be grateful for where you are while still wanting more
• What mindset shifts can help you take up space and fully embrace your goals in 2025?

This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Feeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard!

Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-follow strategy to streamline your content creation and free up your time. It’s time to stop posting on the fly and start posting with purpose - because your business deserves more than just winging it.

What you’ll learn in this episode:

• How can planning your content in advance save your sanity (and time)?
• The secret to standing out online—even in a saturated market
• Why is your brand messaging the game-changer you’re probably skipping?
• How do you build a ‘content vault’ that makes posting a breeze?
• What’s better: showing up every day or staying consistent?
• How can the right hashtags and keywords help local clients find you?
• The five content types every beauty biz owner needs to post
• How small daily habits lead to big-time results with content creation
• What’s one thing you can change today to get more organized for 2024?

If you’re ready to show up online confidently, wow your dream clients, and make social media work for you, this episode is for you. Hit play now, and don’t forget to download your FREE Social Media Content Guide. It contains 27 content ideas to get clients booking with you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Wouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.

I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!

What you’ll learn in this episode:

• How can retail sales feel natural instead of pushy?
• What are the best products to pair with your services for easy sales?
• How to boost holiday sales with gift baskets
• What profitable service add-ons require little extra time or cost
• How can you talk about retail and add-ons in a way that feels authentic to you?
• Expert tips for using your social media to promote these extras

Lash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season! If you’re looking to get help with promoting these revenue-boosting services for your salon or beauty business' social media pages, we’d love to support you! Head here to set up a time to talk: www.beautycorpro.com

Resources:

• Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.com

Where We Can Connect:

• Let's Be Friends on IG! www.instagram.com/xoericaschramm

Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry. 

We dive into why brow services are a perfect complement to existing beauty services like lash extensions, lash lifts, and facials. Megs shares how offering brows—such as threading, lamination, and tinting—can fill gaps in your schedule, create upsell opportunities, and boost client retention. Plus, she explains why adding brow services doesn’t have to be complicated or expensive, making it a smart move for beauty professionals looking to diversify their income.

What You’ll Learn in This Episode:

• How did Megs become a booked solid brow artist?
• Should you niche down or try to “do it all” fresh out of esthetics school?
• Why Megs chose threading over waxing or sugaring
• How adding brow services to your menu can boost your income
• Megs’ advice for getting over the fear of losing income when niching down
• Why staying up-to-date on trends and education helps you stand out from the competition
• Why are lash artists an ideal service provider for threading?

If you’re looking for a new service to offer your current clients, attract new ones and overall boost your income, tune into this episode!

Where to Connect With Megs:
Website: www.theeyebrowgoddess.com
Instagram: www.instagram.com/the.eyebrow.goddess
Podcast Instagram: www.instagram.com/browducation

LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!

The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!

Get on the Presale Access List: 

https://ericaschramm.kit.com/09cf3d7175

Presale Tickets once they are live: 

www.lashbizbabesconference.com 

Where We Can Connect:

• Let's be friends on IG! www.instagram.com/xoericaschramm

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.

From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn’t just a checklist; I share stories and insights from clients who’ve crushed their holiday sales goals.

What You’ll Learn in the Episode:

• What’s the secret to planning a Black Friday sale that actually boosts revenue without discounting your worth?
• Make money on Black Friday without feeling glued to your phone or computer
• What’s the best way to create hype for your sale so clients are ready to buy before it even starts?
• Should you offer package deals, discounts, or something totally different?
• How do you turn holiday sales into long-term loyalty instead of one-time buys?
• The common mistake businesses make when launching a sale, and how can you avoid it (You’ll remember this forever!)
• How you can use email and social media to keep your sale visible—without feeling like you’re annoying your followers
• What back-end systems can you set up in advance so you can truly relax and enjoy the holiday?

Whether you’re a solo lash artist or a spa with multiple locations, tune in to make sure your Black Friday isn’t just profitable but smooth and stress-free!

LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!

The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!

Get on the Presale Access List:
https://ericaschramm.kit.com/09cf3d7175

Presale Tickets once they are live:
www.lashbizbabesconference.com

Resources:
Metricool Social Media Post Scheduling

CONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout.

This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you’re going to be inspired by. Bryce’s journey is more than entrepreneurial; it’s a powerful story of overcoming personal trauma, building resilience, and finding purpose through creativity and leadership. 

We get personal and deep as she opens up about surviving some incredibly tough experiences, including her healing journey and how she channeled that energy into redefining her career and leadership in her salon. Bryce also shares how she came up with the unique Un-Stripped Method, a unique fanning technique that is changing lash artists’ lives, and how it can improve your application time and volume lash sets! 

What You’ll Learn:

• How a less-than-stellar job experience at a franchise lash salon led to the creation of the Un-Stripped Method
• What exactly is the Un-Stripped Method, and why is it gaining traction in the industry?
• How can creative outlets serve as a form of healing?
• Strategies for building a positive, inclusive work environment
• What boundaries do successful salon owners set between themselves and their teams?
• Bryce’s personal story of trauma, healing and resilience and how she’s giving back to help others
• How can lash artists support one another in building a strong community?
• The benefits of the Un-Stripped Method to your business and body!

This conversation is all about creating safe, supportive spaces (for clients and for ourselves) and serves as a raw and real reminder of the power of perseverance.

About Bryce:
Bryce Sechler is the founder and creator of the newest industry fanning method, The Un-Stripped Method. Her story is one we are sure a lot of women can resonate with and is a true testament of strength, growth and not letting the past define you. She also just launched the start of her official new tweezer line, The Strip Tweeze Collection Tease Tweezer!

Connect with Bryce Online:
Instagram: www.instagram.com/un_stripped.academy
Website: https://un-strippedlbb.com/
Un-Stripped Method Masterclass: https://un-strippedlbb.com/products/the-un-stripped-method

Use code "LASHBIZBABES" for $50 off her course! 10% of all sales are donated to a Women's Domestic Violence and Homeless Shelter❤️

Where We Can Connect:

• Find Erica on Instagram: www.instagram.com/xoericaschramm

Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this one

This episode is filled with gems for anyone looking to build connections, become more business savvy, or find inspiration from a like-minded community. Lisandra shares the vision behind her event, what makes it unique, and how she and her team are creating an event that prioritizes both learning and genuine networking. Plus, there’s a special giveaway you won’t want to miss! 

What you’ll hear in this episode:

• What surprising moment made Lisandra pivot into lash artistry?
• Why Lisandra wanted to host an event for nail and lash artists
• The hidden challenges solo beauty professionals face that Lisandra wants to solve
• Why this expo emphasizes quality time with vendors over packed classes
• How the Nail and Lash Expo is different from other events (you’ll love this part!)
• How can attending a beauty industry event recharge you and your business

Tune in to find out why this expo could be the perfect event to get fired up about your business and meet new friends!

About Lisandra:
With 15+ years in the beauty industry, Lisandra Ajazi leveraged her makeup expertise as an Executive to launch Lash Luks and become co-owner of Nail & Lash Expo.

Connect with Lisandra:
www.nailslashexpo.com
www.lashluks.com
www.instagram.com/lashluks
www.instagram.com/nails.lash.expo

Head over to Erica's Instagram to enter our ticket giveaway! One winner will receive a free ticket to Nails and Lash Expo in Fort Lauderdale, FL on April 6-7, 2025. Giveaway closes on November 12, 2024.

Where We Can Connect:
www.instagram.com/xoericaschramm

Have you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you. 

From meeting your new lash bestie and making meaningful connections to must-have self-care items and leveraging social media content, this episode is jam-packed with insights to truly make the most of your Lash Conference experience. You’ll also hear some tips for networking that you can use immediately in your area!

What you’ll learn in this episode:

• What are the pro’s and con’s of virtual and in-person events?
• The investment of attending events - what to consider as you plan ahead!
• Setting goals to make the most of your time at conferences (while still having fun)
• How to prioritize what classes to attend at The Lash Conference
• Practical networking tips to connect with speakers and brand owners
• Should you share your content from the event for your clients?
• All the behind-the-scenes fun of The Lash Conference parties!
• Essential self-care tips to balance all the fun, learning and networking (and be comfy!)

Lash events can seriously elevate your business and your personal life. Tune in and keep this one saved for the next event you attend!

Resources:

• The Lash Conference Details

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm
• Ready to finally get some help with your social media? Let's talk! www.beautycorpro.com

Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share with you!

We explore the challenges and rewards of salon ownership, the importance of good leadership in salon management, and the mindset shifts necessary for success as a beauty business owner. Jenna also shares her insights on transitioning from behind the chair to running a thriving salon, and ultimately, her decision to pivot into coaching. 

What You’ll Hear in this Episode:

• The unexpected challenges of transitioning from solo artist to salon owner
• The numbers and metrics you need to know in your business if you want to expand
• How to handle the emotional aspect of stepping back from taking clients
• Balancing entrepreneurship with motherhood and personal life
• Signs that it might be time to pivot in your beauty business
• Book recommendations that can help beauty entrepreneurs level up their mindset
• How coaching can support your growth as a beauty business owner

Whether you're considering salon ownership or want to give your existing beauty business a boost, this episode is packed with practical advice and inspiration that will help you navigate your entrepreneurial journey.

More about Jenna:
Jenna is a lash and brow salon owner turned beauty business consultant and mindset coach. She helps beauty business owners build profitable and sustainable businesses. The beauty industry is exciting and ever evolving and with her decade of entrepreneurship and salon owner experience, Jenna offers dynamic and customized support with elements of mindset and personal development work along with business strategies to achieve your version of success.

Connect with Jenna:
Instagram

Resources:
“Relentless” by Tim Grover
“Winning” by Tim Grover

Connect with Erica:

• Let’s be friends on Instagram! www.instagram.com/xoericaschramm

Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the pandemic and how she's redefining success in our industry.

We also get into a candid discussion on the nitty-gritty of lash education and the changing landscape of licensing across states. We unpack the critical importance of proper training, the power of building a strong lash community, and Cre's mission to elevate both newcomers and seasoned pros in the field. Cre also gives us an exclusive inside look at the Elite Lash Convention she organized and her plans for future events. We chat about the significance of community support in the beauty industry and how events like these can be game-changers for lash artists at all levels, especially since many of us work solo!

What You’ll Learn: 

• The unexpected ways lash artistry can transform your life and patience
• How to navigate the challenges of starting a lash business during uncertain times
• The inside scoop on lash licensing requirements and why they matter
• Tips for building a supportive community in the beauty industry
• The secret to retaining clients, even when you're still perfecting your craft
• What to expect at lash conventions and why they're crucial for your growth
• How the lash industry evolves every few years and ways to stay ahead
• The importance of setting boundaries as a beauty professional

From behind-the-scenes insights on hosting the Elite Lash Convention to advocating for higher industry standards, this episode is a goldmine for any lash artist looking to level up.

More about Cre:
From warehouse worker to lash educator, I empower others to embrace a life of freedom through the art of lash extensions. I believe that lashing is more than just a career; it's a lifestyle that opens doors to new possibilities. My mission is to inspire and teach others how to achieve not only professional success but also personal liberation through their craft.

Connect with Cre:

Facebook: https://www.facebook.com/lifestylelashacademy

Instagram: instagram.com/lifestylelashacademytx

instagram.com/lifestylelashacademyftworth

www.instagran.com/lash_artisan_

TikTok: tiktok.com/@lacrecialasheducator

Mark your calendar for Elite Lash Convention 2025! July 12-13, 2025 Oklahoma City, OK 

Where We Can Connect:

• Let's be friends on IG! www.instagram.com/xoericaschramm