This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.

We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.

Questions answered in this episode:

• Is the Nextdoor app worth using to attract local clients?
• What’s the best way to track expenses for a small beauty business?
• What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
• How do you determine your target audience?
• Is collaborating with other businesses a smart move?
• What types of networking would you do in person?
• What’s been the biggest factor in growing your beauty business?

Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don’t forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode!

Don’t Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if becoming the best version of yourself isn’t about doing more, but about living by your own standards?

In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make it happen.

This isn’t about adding more to your plate; it’s about making small changes that feel good and move you closer to your goals without the overwhelm. Grab a cozy spot along with your journal and tune in for a fresh take on personal growth and success!

What you’ll hear in this episode:

• Feeling stuck? This one question could change everything
• How does your personal growth directly fuel your business success?
• Why I’m ditching resolutions and living by standards instead
• My go-to rule for making decisions that actually add peace to my life
• How baby steps (and less guilt) can help you move forward without burnout
• Why giving yourself grace might be the best thing you do this year

Use this episode as a starting point to be the best (and ever-evolving) version of yourself and have an incredible 2025. Let’s do this!

Lash Biz Babes Online Conference is happening in May! Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals. 

You can apply this process to gaining new clients, selling more retail, enrolling more students and more! Plus, I include breakdowns and examples to help inspire you. Throwing spaghetti at the wall or winging it isn’t cutting it anymore. Grab a pen and notebook, press play (feel free to pause throughout and jot down notes and goals!), and let's create your roadmap to success in 2025.

What you’ll hear in this episode:

• The step-by-step framework to reverse-engineer ambitious goals into manageable steps
• Why traditional goal setting fails most beauty professionals - and what to do instead
• The one metric you MUST know (this is the key to business growth!)
• How to create a marketing plan that aligns with your goals
• One surprising way to avoid burnout in the new year
• Proven strategies to get more clients booking with you

You’ve got big dreams, and with the right plan, there’s nothing stopping you! After this episode, you'll have a clear strategy to implement immediately. Plus, get instant access to my companion Social Media Content Guide - your blueprint for converting followers into paying clients: https://ericaschramm.kit.com/c85536608c

Lash Biz Babes Online Conference is happening in May! Tickets will go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of growth, and why it’s okay to not have everything figured out.

As we prepare to step boldly into 2025, it’s time to start thinking bigger for your life and business. If growing your beauty business on social media is part of your goals, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online. Learn more at www.beautycorpro.com.

What You’ll Hear in this Episode:

• What lessons can we learn from the hardest and most rewarding moments of the year?
• How do you keep moving forward when life feels unbearably heavy?
• Why is asking for help so hard, and how can we get better at it? (I definitely have to keep working on this!)
• How anchoring into your “why” can pull you through the toughest seasons
• When it’s time to let go and how - from toxic relationships to services you don’t like providing
• Are you embracing systems and support in your business—or doing it all the hard way?
• How focusing on gratitude (even for the smallest things) can shift your mindset and help you through hard times
• What if you started thinking bigger for your life and business in 2025?!

This episode is filled with personal stories, hard-won lessons, and encouragement to push forward no matter what the past year has thrown your way. Let’s close out 2024 together and step boldly into the new year, stronger and more inspired than ever. You’ve got this, and I’m here to support you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.

We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even when you feel imposter syndrome creeping in) is a must. You won’t want to miss Becca’s creative take on diversifying your income with products and ideas that make you memorable. Plus, you’ll hear about the fun accessories she’s creating for lash artists!

What You’ll Hear in this Episode:

• How did Becca become a successful business owner and build a loyal clientele?
• What lessons did working at McDonald’s teach her about customer service?
• Why consistency is more important than perfection in building a lasting clientele
• What “sticking to your policies” says about you as a business owner
• Becca’s thoughts on navigating imposter syndrome (take notes, friend!)
• How to build a unique identity in a saturated industry
• Why Becca believes beauty services are recession-proof, and how she plans to stay relevant
• Why Becca is shifting away from selling lash application products to lash artist accessories and apparel 
• How will AI impact the beauty industry?

This is a perfect year-end episode packed with laughs, real talk, and actionable advice for building a business you truly love. Press play now and get inspired!

About Becca:
Becca is a 9+ year veteran in the lash industry based in Arizona. She just opened up her own salon suites and sells lash supplies from glue to lash trays. Currently, she is transitioning into developing her own apparel, accessory, and jewelry line for the lash industry. In 2025, she’ll host group events, such as Thirsty Thursdays, where the girls can get together and practice lash fanning to help build more lash community across the Arizona valley.

Where You Can Connect with Becca:
Instagram: instagram.com/msbeelashed
Website: www.bombini-spa.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!

As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.

What you’ll hear in this episode:

• A challenge to show up for yourself and make the most of the final weeks of 2024
• Are fear and limiting beliefs secretly holding you back—and how can you overcome them?
• Lessons you can learn from my personal healing journey to reclaim peace and joy in your life
• Why it’s okay to be grateful for where you are while still wanting more
• What mindset shifts can help you take up space and fully embrace your goals in 2025?

This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Feeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard!

Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-follow strategy to streamline your content creation and free up your time. It’s time to stop posting on the fly and start posting with purpose - because your business deserves more than just winging it.

What you’ll learn in this episode:

• How can planning your content in advance save your sanity (and time)?
• The secret to standing out online—even in a saturated market
• Why is your brand messaging the game-changer you’re probably skipping?
• How do you build a ‘content vault’ that makes posting a breeze?
• What’s better: showing up every day or staying consistent?
• How can the right hashtags and keywords help local clients find you?
• The five content types every beauty biz owner needs to post
• How small daily habits lead to big-time results with content creation
• What’s one thing you can change today to get more organized for 2024?

If you’re ready to show up online confidently, wow your dream clients, and make social media work for you, this episode is for you. Hit play now, and don’t forget to download your FREE Social Media Content Guide. It contains 27 content ideas to get clients booking with you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Wouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.

I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!

What you’ll learn in this episode:

• How can retail sales feel natural instead of pushy?
• What are the best products to pair with your services for easy sales?
• How to boost holiday sales with gift baskets
• What profitable service add-ons require little extra time or cost
• How can you talk about retail and add-ons in a way that feels authentic to you?
• Expert tips for using your social media to promote these extras

Lash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season! If you’re looking to get help with promoting these revenue-boosting services for your salon or beauty business' social media pages, we’d love to support you! Head here to set up a time to talk: www.beautycorpro.com

Resources:

• Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.com

Where We Can Connect:

• Let's Be Friends on IG! www.instagram.com/xoericaschramm

Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry. 

We dive into why brow services are a perfect complement to existing beauty services like lash extensions, lash lifts, and facials. Megs shares how offering brows—such as threading, lamination, and tinting—can fill gaps in your schedule, create upsell opportunities, and boost client retention. Plus, she explains why adding brow services doesn’t have to be complicated or expensive, making it a smart move for beauty professionals looking to diversify their income.

What You’ll Learn in This Episode:

• How did Megs become a booked solid brow artist?
• Should you niche down or try to “do it all” fresh out of esthetics school?
• Why Megs chose threading over waxing or sugaring
• How adding brow services to your menu can boost your income
• Megs’ advice for getting over the fear of losing income when niching down
• Why staying up-to-date on trends and education helps you stand out from the competition
• Why are lash artists an ideal service provider for threading?

If you’re looking for a new service to offer your current clients, attract new ones and overall boost your income, tune into this episode!

Where to Connect With Megs:
Website: www.theeyebrowgoddess.com
Instagram: www.instagram.com/the.eyebrow.goddess
Podcast Instagram: www.instagram.com/browducation

LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!

The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!

Get on the Presale Access List: 

https://ericaschramm.kit.com/09cf3d7175

Presale Tickets once they are live: 

www.lashbizbabesconference.com 

Where We Can Connect:

• Let's be friends on IG! www.instagram.com/xoericaschramm

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.

From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn’t just a checklist; I share stories and insights from clients who’ve crushed their holiday sales goals.

What You’ll Learn in the Episode:

• What’s the secret to planning a Black Friday sale that actually boosts revenue without discounting your worth?
• Make money on Black Friday without feeling glued to your phone or computer
• What’s the best way to create hype for your sale so clients are ready to buy before it even starts?
• Should you offer package deals, discounts, or something totally different?
• How do you turn holiday sales into long-term loyalty instead of one-time buys?
• The common mistake businesses make when launching a sale, and how can you avoid it (You’ll remember this forever!)
• How you can use email and social media to keep your sale visible—without feeling like you’re annoying your followers
• What back-end systems can you set up in advance so you can truly relax and enjoy the holiday?

Whether you’re a solo lash artist or a spa with multiple locations, tune in to make sure your Black Friday isn’t just profitable but smooth and stress-free!

LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!

The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!

Get on the Presale Access List:
https://ericaschramm.kit.com/09cf3d7175

Presale Tickets once they are live:
www.lashbizbabesconference.com

Resources:
Metricool Social Media Post Scheduling