Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.

If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.

What you’ll learn in this episode:

• Do you really need a separate Instagram page when branching out?
• How to figure out who your target audience is
• The key difference between marketing to clients vs. other professionals (plus real examples)
• How can you avoid confusing your audience when you’re juggling services and education? 
• What brand values should you nail down before launching something new?
• Why is “point A to point B” thinking a game-changer for your offers?
• Consider THIS before you create your offers (I wish I’d done this differently!)

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. 

I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselves, the way to reframe them, and why no one else can (or will) do this for you.

What you’ll hear in this episode:

• What’s the one mindset shift that has to happen before any real change sticks?
• How do you know if it’s time for self-reflection or a bigger life shake-up?
• The surprising tiny habit that kick-started my transformation
• How can you reframe negative self-talk so it stops running your life?
• Your future self is literally cheering you on right now
  
  
  

Hit play and let’s talk about how to start creating the life you actually want one small, doable step at a time.

I’m teaching a social media class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
• “Badass Habits” by Jen Sincero

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7.

I share why it converts faster than social media, what details you absolutely cannot forget on your profile, and how to make your page irresistible to local searchers. Plus, I spill the tea on real results from my own business and clients who went from “is this working?” to “we’re booked out!” This is the long game that pays off big time, and it’s easier than you think.

What you’ll learn in this episode:

• What makes Google Business Profile way more high-converting than Instagram?
• Why “just being on the map” isn’t enough and what to do instead
• What are keywords and how can they boost your visibility?
• How to ask your clients for reviews without being awkward or pushy
• What kind of content should you post to your Google Business Profile?
• What to look for in your analytics to know what’s working and what’s not

Want to finally get found by the clients already searching for you? Start setting up (or optimizing!) your Google Business Profile today. And if you need a little extra support, I’m just a DM away on Instagram at xoericaschramm.

Resources:

• Metricool: The content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same  post to go live on multiple platforms at once. Work smarter, not harder🫶🏼 Check it out here: https://f.mtr.cool/WRLGLA 

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services.

We dive into the eye-opening truth (literally) behind lash safety, the habits clients don’t always admit to, and how educating yourself - and your clients - will only continue to help you in your business. Hit play for the answers to the questions you’ve been dying to ask an optometrist. 

What you’ll learn in this episode:

• Why lash artists are often the first line of defense for their clients’ eye health
• What are the most common eye conditions linked to lash extensions? (and what to watch for)
• Red flags that mean it’s time to refer a client to an optometrist
• How to start those “awkward” but essential aftercare conversations
• Surprising truths about lash cleansers, adhesives, and what’s actually safe
• Why over-cleansing lashes might be causing more harm than good
• Simple hygiene practices to elevate your services and client trust
• How can partnering with local optometrists set you apart in the industry?
  
  

Ready to level up and learn more about ocular hygiene and lash safety? EYEsthetics’ masterclass launches this Fall for your all-in-one destination for Ocular Hygiene and Lash Safety Education. For early bird sign up and to receive 15% off with code: ERICA15, please visit www.eyestheticsofficial.com and navigate to the Masterclass page to sign up with your email today or email us directly at [email protected].

Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry are eye care professionals and founders of a brand that advocates for safe lash practices. Their mission is to support the industry’s growth through science-backed practices, client safety, and education. They believe that when artists are equipped with the right tools and knowledge, they can elevate their craft, earn deeper client trust, and protect the future of their profession.

Connect with EYEsthetics:
TikTok and IG: @eyestheticsofficial

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts but the actionable steps to carve out your reputation and do it with confidence, even if you're just getting started.

I talk about how to position yourself like the expert you know you are (or want to become), how to build a reference sheet that makes content creation and marketing feel easier, and why consistency is non-negotiable even if you feel like you're shouting into the void. If you’ve been waiting for a sign to go all-in on what lights you up…this is it.

What you'll learn in this episode:

• What’s the first step to becoming known for a specific service?
• Why your social media bio matters way more than you think
• How can you stand out in saturated local markets (without dragging others down)?
• The type of content that actually builds your brand over time
• How do you fight off imposter syndrome when you're just starting out?
• What messaging points should you be pulling into every client touchpoint?
  
  
  

Hit play if you’re ready to be the one clients recommend in local Facebook groups and to their friends. And if this episode resonates, come say hey on Instagram @lashbizbabes or @xoericaschram!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.

We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and how the way you talk about your business can shift everything from who books with you to how easy content creation becomes. Whether you’re a solo lash artist or running a full team, hit play for the steps that will help you finally get clear, confident, and consistent in how you show up online.

What you’ll learn in this episode:

• The sneaky reason your captions feel stiff, awkward, or like you're just rambling into the void
• Why “aesthetic” branding is only half the story (and what you’re likely skipping over)
• How a simple “brand reference sheet” can become your new content cheat code
• What is the real difference between being seen as just another lash artist vs. being chosen?
• A breakdown of brand messaging using airline seats, recliners, and skincare 
• How can you talk about what makes your biz amazing without sounding braggy or basic?
• What ChatGPT can actually do for your content plus how to make it sound more like you
• How repeating yourself (strategically) is actually the key to standing out, not annoying your audience
  
  

Ready to make content feel less like a chore and more like it’s actually working for you? Hit play now and let’s dig in!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them.

We chat about everything from attracting high-end clients and money mindset to navigating pregnancy while lashing. Brittany also shares how the ALA can support you through educational resources, “lash therapy” chats, and even affordable insurance for solo lash artists. Tune in for wisdom, laughs and plenty of real talk.

What you’ll hear in this episode:

• What exactly is the American Lash Association and how does it support solo lash artists?
• THIS is what keeps your clients coming back (spoiler alert: It’s not just your technique)
• What’s it really like to lash through pregnancy?
• What shift in your money mindset could take you to the next level of growth?
• What’s included in ALA membership? (There’s so much!)
• Why does showing your personality online matter more than a perfect lash map?
• How can you use local networking and influencer collabs to build a strong client base?
• The real impact of pricing too low and what to do instead
• How many clients you actually need to make the money you want-it might not be what you think!
  
  

Hit play and get fired up. Then grab your spot for the upcoming ALA webinar with Erica and use the code below to save your seat!

Join the American Lash Association → Use code LASHBIZBABE40 to get $40 off the year membership - making it only $105 for a year!

This includes exclusive discounts on your favorite brands, courses, and events. Digital downloads, money worksheets, and form templates. Get protection with discounted liability & disability insurance. Access to weekly webinars & free business education from industry leaders. Private Members-Only Facebook Group + Networking Opportunities. A free subscription to the ONLY Lash Industry Magazine. Group “Lash Therapy” for lash-life support, tax & money management resources.

Connect with the American Lash Association:

• Website: https://americanlashassociation.org
• Instagram: https://www.instagram.com/americanlashassociation/

Mentioned in this episode:
The Big Leap by Gay Hendricks
Secrets of the Millionaire Mind by T. Harv Ecker

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your schedule work for you.

This is the heart-to-heart you didn’t know you needed if you’ve been quietly craving more freedom, flexibility, or purpose beyond the chair. I offer questions to ask yourself to get clear on what you actually want and how to build it with intention minus burnout.

What you’ll hear in this episode:

• What if you love lashing yet want something more?
• Should you raise your prices, reduce hours, or expand in a new direction?
• Is education or coaching the right next step for you?
• The real cost (and reward) of hiring help or building a team
• The social media tip you need if you plan to pivot
• How do you build confidence as an educator before launching anything?
• The real low-down on starting a product line and you need to consider
• How can you align your business with the life you want, not just the income?

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://beautycorprollc.hbportal.co/public/mentoring-session

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between charging your worth and staying rooted in service.

Have you ever taken or taught a lash class and thought, “There has to be a better way?” Ashley shares the behind-the-scenes of her journey from barely getting 10 lashes on a model (relatable, right?) to helping build a national network of high-integrity trainers who are raising the bar. This convo is packed with real talk, big dreams, and a-ha moments about money, legacy, and what it really means to build something that lasts.

• The wild story of Ashley’s first lash class and how it shaped her mission
• Why the “industry standard” for education is way too low
• Why did charging higher prices for lash classes make Ashley feel guilty?
• How free education became Ashley’s north star and the business model that made it possible
• What makes a truly great trainer? (spoiler: it’s not just about lashes)
• Why creating legacy might matter more than chasing applause
• What are the real differences between being a lash artist and running a lash education business
• How will the PLA Power Trainer program change the future of the lash world?

Ready to rethink what’s possible in beauty education and feel wildly inspired while you’re at it?! Hit play, then come hang out with us on Instagram and let us know what resonated most. 

About Ashley:
Ashley Gonzalez is a lash artist and educator known for her honest approach… no gatekeeping, no judgment, just support and guidance to help you grow. With over a decade in the industry, she’s passionate about educating others not just to level up their skills, but to move the entire industry forward. Ashley believes artistry isn’t about chasing trends to fit in, it’s about finding your voice and building something that people will remember you by.

Connect with Ashley:
Instagram

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beautiful in-between moments that came with it.

Whether you're feeling burnt out or just wondering if it’s okay to want something different, this episode is for you. I peel back the curtain on my decision-making process, how I knew it was time to move on, and the fears (and freedom) that came with it. Grab your coffee, take a breath, and let’s talk about what happens when your dream stops feeling like the dream.

What you’ll hear in this episode:

• The moment I knew I hit my “max” as a lash artist
• Why resentment can be a flashing neon sign
• The mindset shift that helped me let go without guilt
• How can you tell when your business no longer fits your lifestyle or goals?
• What starting over really felt like (hint: not cute, but worth it)
• Why changing your mind doesn’t mean you’ve failed
  
  

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at now, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next.
Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-call

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm