Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back.

I break down the four things that actually matter for local service-based businesses, and spoiler alert—engagement rates aren't on the list. If you've been posting and praying without a real strategy, or wondering why you're putting in all this effort with nothing to show for it, this episode is going to be a total game-changer for how you approach social media.

In this episode, you'll learn:

• Why follower counts and engagement rates won't actually grow your beauty business (and what to focus on instead)
• The 4-step framework to build consistent clientele and raving fans
• Is your booking process costing you clients?

Ready to ditch the fluff and focus on what actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again.

I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there.

In this episode, you'll learn:

• Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)
• The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR area
• How to create talking videos that feel natural and authentic even when you're terrified of being on camera
• The shift in perspective about social media you need to hear

Hit play and let's go!

Are you ready to create content that actually books clients?

My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear.

Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action. 

Hit play now and let’s be the ones who do better because we can.

In this episode, you’ll hear:

• What inspired Jazmin to speak up about diversity in the lash industry
• How her military background shaped her leadership and resilience
• What are the biggest visibility gaps for BlPOC beauty pros?
• What language and habits unintentionally make clients feel excluded?
• How can lash artists make their spaces more inclusive right now?
• The mission behind the Melanated Lash Network?
• How giving (and receiving) grace can move the entire industry forward
  
  
  

Follow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more.

More about Jazmin:
Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved! 

Connect with Jazmin:
Jazmin’s Instagram: https://www.instagram.com/beautynartistry/

Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.

I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.

What you’ll learn in this episode:

• How far in advance to start your Black Friday planning (and what to prep first)
• What questions to ask yourself before deciding on your promo
• The secret to choosing a sale that aligns with your goals (not random discounts)
• How to map out your “hype,” “awareness,” and “sale” phases so people actually buy
• Tips for automating your posts and emails so you’re not glued to your phone all weekend
• Why patience (and cookie metaphors 🍪) will make or break your sale success
  
  

Tune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those gorgeous lashes stay put.

We’ll talk technique, adhesive, and how to educate your clients on aftercare. If you’ve ever blamed your glue or felt defeated by poor retention, this episode will get you back in control and confident behind the chair.

In this episode, you’ll learn:

• Why most retention issues actually start with the artist not the client?
• The real deal with “bad adhesive batches”?
• How do you prep, prime, and fan like a pro for seamless bonds?
• Small adhesive mistakes that secretly sabotage your sets
• How much does client education actually affect retention results?
• What’s one habit that guarantees you’ll keep improving long-term?
  
  

Tune in and take your retention skills from “hit or miss” to consistently flawless.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. 

We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember - you are the energy behind your business.

What you’ll hear in this episode:

• How can you start shifting your mindset when self-doubt creeps in?
• Why do we compare ourselves to others and how can we stop?
• The connection between your thoughts and your business results
• What’s one mindset shift to make when you feel “behind”?
• How to trust that your small steps are actually adding up

Tune in for an uplifting conversation that’ll help you see mindset as your most powerful beauty business tool.

More about Cady:

Cady Hannah is a life coach, NLP practitioner, and host of The Happiness Hangout podcast. She helps women in their 20s build confidence, clarity, and self-love so they can create lives that truly feel aligned. Through her podcast, content, and coaching, she shares mindset shifts and tools that make personal growth simple, fun, and empowering.

Connect with Cady:

Website: Happinessbycady.com

Instagram: https://www.instagram.com/happinessbycady/

TikTok: https://www.tiktok.com/@happinessbycady

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you.

I walk you through how to structure full sets and fills, step by step, plus the little time-saving habits that make a big difference. My goal is to help you feel less rushed and more confident during appointments so you can give your clients the best experience without burning yourself out.

What you’ll learn in this episode:

• How you can map out each step of your appointments to stay on track
• Why beginners should focus on technique before worrying about speed
• What does a realistic timeline for a full volume set actually look like?
• How can you split your time evenly during a hybrid fill?
• Which parts of the lash line should always be top priority?
• The easiest way to rebook clients without it feeling awkward
  
  
  

Tune in and learn how to manage your appointment timing like a pro so you can breathe easier and focus on the fun part: lashing!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket).

We’ll talk about everything from simple ways to show up locally to easy tweaks that make you more findable online, plus a few scrappy strategies that create instant momentum. If you’ve been feeling the stress of empty appointment spots or just want to boost your visibility heading into busy season, this episode will give you fresh ideas and a little pep talk too.

What you’ll learn in this episode:

• The local goldmine of clients you might be sleeping on
• A super low-key way to get your current clients spreading the word
• How to boost your Google visibility without spending a dime
• A simple social media trick that actually leads to bookings
• Why showing your face on video is worth the nerves
• The easiest way to create FOMO around your openings
• The mindset shift that keeps clients flowing in
  
  

Hit play and let’s go those empty spots filled!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. 

I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually start turning your social media into a tool that works for you not against you.

What you’ll learn in this episode:

• Are you setting the right goals for your social media?
• How to stop chasing likes and start chasing results
• The three marketing must-haves that keep things simple
• A quick daily habit that builds momentum without burnout
• How can you make sure clients know why they should book you?
• What simple fixes to make your booking process crystal clear? (and a no brainer for a clients to book with you)
• The mindset shift that makes showing up online way less scary

Open up your notes app or grab a pen and paper for this one - you’ll be inspired to take action right away! 

I’m teaching a social media class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business.

I share pieces of a social media class I recently taught (that had every seat filled, by the way!) because the concepts really resonated with beauty pros just like you. Content creation doesn’t have to feel like pulling teeth! Hit play for a fresh perspective and some doable strategies you can put into place right away.

What you’ll learn in this episode:

• What’s the reason content feels harder than it should?
• How knowing who you really are as a brand makes posting effortless
• Why fear of judgment and imposter syndrome aren’t the roadblocks you think they are
• The simple shift that turns social media from overwhelming to manageable
• The surprising metrics that actually bring in clients (hint: it’s not likes or followers)
• What beats going viral? 
  
  
  

Join me for a live class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm