Lash Biz Babes

Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual branding matters beyond just pretty Instagram feeds, and Sydnee shares the exact strategies she uses to help lash artists differentiate themselves in a saturated market.

Sydnee breaks down the practical steps you can take right now to elevate your brand, common mistakes most of us make when starting out and why copying your favorite lash influencer's aesthetic is actually hiding you instead of helping you shine. This episode is packed with actionable tips that'll help you position yourself as the go-to expert in your area.

What you'll learn in this episode: 

• What are the three non-negotiable components every beauty business needs for a cohesive visual brand kit? 
• Why branding matters long-term (even if you've built a successful business without it)
• What are brand archetypes and how can they help you attract your ideal clients instead of just more clients? 
• The biggest branding mistake that's secretly making your life harder instead of easier
• How you can stand out visually in a saturated market without reinventing the wheel

Connect with Sydnee:

Instagram

Website

Brand It Like A Pro: Guide to Iconic Branding 

Sydnee’s Pinterest Boards:

Canva Graphics

Color palette

Fonts

Sydnee’s Book Recommendations:

• “Hero and the Outlaw” by Margaret Mark and Carol S. Pearson
• “Zag” by Marty Neumeier
• “Influence: Science and Practice” by Rober Cialdini
• “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. Get your ticket HERE!

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did.

I also talk about the bigger picture behind all of it - choosing tools that support you instead of stressing you out or costing you too much money. You don’t need every trending platform or fancy system. I promise. 

Whether you’re running a solo beauty business, building digital offers, or just trying to get more organized, this episode is here to help you streamline and feel more confident about the tech you use.

In this episode, you’ll learn:

• Which content creation platforms are easiest to use?
• Popular and easy to use booking system options
• Which post schedulers save the most time?
• What online course platforms are worth the cost?
• Project management tools that can keep you organized
• What photo storage systems make content easier to reuse?
• Which podcast and recording platforms are most reliable?
• Email marketing platforms that support business growth
• What tech tools help reduce overwhelm instead of adding to it?

Don’t forget to check out the links to a few of my favorite apps below!

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. 

Get your ticket HERE!

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
• Metricool: For easily scheduling your social media posts: https://f.mtr.cool/WRLGLA
• Stan Store: Online course, digital products, and ebooks hosting: https://join.stan.store/xoericaschramm
• Honeybook: CRM platform with contracts, invoices, lead capturing, and more - Try it for 30% off: https://share.honeybook.com/erica8954726
• Buzzsprout: For podcast hosting - Get $20 credit: https://www.buzzsprout.com/?referrer_id=2345767

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck.

If you’ve been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now. 

In this episode, you’ll hear:

• Why consistency beats perfection every single time
• How does perfectionism quietly keep you stuck and how can you break free?
• What showing up imperfectly actually looks like in real life

This is your permission slip to show up even if everything isn’t perfect. You’ve got this! I’m rooting for you. 

Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. 

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be.

I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. If you want to reset your mindset and protect your energy going into the new year, this episode will hit home.

In this episode, you’ll hear:

• Why breaks don’t always cure burnout
• How do loose boundaries create resentment?
• What does a sustainable schedule really look like?
• When pushing harder backfires
• How to reset your mindset without burning it all down

Let’s make those adjustments and channel new energy to have a successful 2026!

Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. 

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have.

Broox shares what sparked her to create Montana’s first aesthetics conference, how continued education can reignite your passion, and why you don’t need to do everything or be everything to everyone to succeed. If you’ve ever felt isolated or stuck, this episode is for you!

In this episode, you’ll hear:

• Why rural estheticians actually have more opportunity than they think
• How Broox built a loyal clientele without fancy marketing or trends
• Is competition in the beauty industry actually bad? 
• How social media really functions as modern-day word of mouth
• The mindset shift that makes burnout harder to ignore (in a good way)
• What can you change when your business starts draining you instead of lighting you up?
• Why community and continued education can be career-saving

Hit play if you’re craving real talk along with practical insight. Check out the Montana Esthetics Conference details below!

More about Broox:
Broox Chandler has been a practicing esthetician in Billings Montana for over nine years. The lack of educational and networking opportunities for our industry in the area was a real problem in her eyes. Finding community and continuing education not only makes us better at our craft but re-lights that spark and passion for our careers. Three years ago Broox started Montana's first annual trade show for the beauty industry - Montana Esthetics Conference.

Montana Esthetics Conference:

Instagram

Website

*Promo: month of January licensed professional & student tickets are $25 off.

Connect with Broox:

Instagram

Website

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. 

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be diving into at the Lash Biz Babes Experience, because dreaming big is the easy part. Building the discipline, mindset, and structure to support those dreams is where the real work begins.

I share real moments from my own journey as a solo beauty business owner, including the doubts, the drive-thru spirals, and the decisions that changed everything. If you want a year that feels more intentional and way less exhausting, this one’s for you.

In this episode, you’ll hear:

• What does “going all in” actually looks like behind the scenes?
• Why taking care of your clients is a non-negotiable growth strategy
• The skill that will carry you when motivation checks out
• Choose your hard - this changes everything!
• How mindset and strategy have to work together
• The self-awareness most business owners avoid (but desperately need)

This episode is like a preview to the deeper work we will do at the Lash Biz Babes Experience in May. Check out all the details below!

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ 

We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay right where it is. 

Grab a pen and notebook, hit play, and let the inspiration flow for 2026!

What you’ll hear in this episode:

• How to reflect on your year without spiraling
• How to determine what worked, what didn’t, and why that’s okay
• A realistic way to think about goals for the new year
• Why do mindset and strategy both matter?
• How to recognize growth, even if the year felt messy
• A note of thanks to YOU

A big THANK YOU for listening to Lash Biz Babes. I’m so excited to head into 2026 with you and many more episodes to come!

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

$99 ticket presale is live❤️‍🔥 First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery!

Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees.

I talk honestly about the pressure, the guilt, and the constant juggling that comes with being a mom and a beauty business owner, along with what’s helped me stay grounded through different seasons. From setting boundaries to building a schedule that supports your family, this episode is a reminder that you’re allowed to create a business that fits your life, not the other way around.

In this episode, you’ll hear:

• Why is motherhood still a quiet topic in the lash and aesthetics industry?
• The pressure moms feel that often goes unspoken
• How I’ve built my business to work around my family
• How can you structure your schedule around your kids? 
• How to protect your energy and your business with one simple word
• Simple planning habits that make busy seasons feel more manageable

If you’ve ever wondered whether anyone else feels this way, you’re not alone. Hit play, listen in, and let this be your reminder that you’re doing the best you can, and that truly counts.

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ 

We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

$99 ticket presale is live❤️‍🔥 First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery!

Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you.

What you'll learn in this episode:

• Why one tiny detail on your website could be costing you bookings
• The hidden mistake in your follower list that stalls your growth
• The uncomfortable thing you're avoiding online (that actually speeds up client growth)
• The surprisingly simple way to stand out from every artist down the street

Hit play and get inspired to tighten up your strategy going into 2026.

Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass 

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. 

If you’ve been a little hard on yourself lately, consider this your permission to soften and remember what’s still possible. Take a breath, hit play, and let’s walk into the new year with a whole new energy.

In this episode, you’ll hear:

• What questions I ask myself when business feels “off”?
• How do I anchor back into my why when everything feels overwhelming?
• The mindset shift helps me move through slow seasons without spiraling
• Where do I still have more control than I think?
  
  

Let this episode be your reminder that you are capable of more than you think. XOXO

Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass here.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.