Lash Biz Babes

Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. 

I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually start turning your social media into a tool that works for you not against you.

What you’ll learn in this episode:

• Are you setting the right goals for your social media?
• How to stop chasing likes and start chasing results
• The three marketing must-haves that keep things simple
• A quick daily habit that builds momentum without burnout
• How can you make sure clients know why they should book you?
• What simple fixes to make your booking process crystal clear? (and a no brainer for a clients to book with you)
• The mindset shift that makes showing up online way less scary

Open up your notes app or grab a pen and paper for this one - you’ll be inspired to take action right away! 

I’m teaching a social media class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business.

I share pieces of a social media class I recently taught (that had every seat filled, by the way!) because the concepts really resonated with beauty pros just like you. Content creation doesn’t have to feel like pulling teeth! Hit play for a fresh perspective and some doable strategies you can put into place right away.

What you’ll learn in this episode:

• What’s the reason content feels harder than it should?
• How knowing who you really are as a brand makes posting effortless
• Why fear of judgment and imposter syndrome aren’t the roadblocks you think they are
• The simple shift that turns social media from overwhelming to manageable
• The surprising metrics that actually bring in clients (hint: it’s not likes or followers)
• What beats going viral? 
  
  
  

Join me for a live class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to turn strangers into loyal clients!

I also share examples from my real life - from networking dinners that turned into thousands in revenue to simple daily actions that keep your business visible. Whether you’re brand new or just feeling stuck, you’ll walk away knowing exactly what to focus on to get more local eyes on your business and more clients through your door.

What you’ll learn in this episode:

• What does it actually mean to “become known” in your local area?
• How you move people from cold audience to hot lead
• Focus on THIS, not on going viral
• 14 ways you can start getting your name out there today
• What role does client experience play in repeat and referral business?
• How networking in real life can completely change your opportunities!
  
  
  

Want to dive deeper into the exact strategies I used to build a local clientele from scratch? Check out my Audience Growth Accelerator course! Because what if the missing piece isn’t more content, but the right connections? Here’s the step-by-step strategy you’ve been looking for: https://www.ericaschramm.com/audience-growth-accelerator

Join me in person -> I’m teaching a class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots.

This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hit play! This is your reminder that growth only happens on the other side of that discomfort.

What you’ll take away from this episode:

• Why does fear feel louder when you’re on the edge of something big?
• How your comfort zone tricks you into staying small
• What really happens when you put yourself out there and no one claps?
• Is fear a sign you should stop or that you’re on the right path?
• How to move forward even when your stomach is in knots
  
  

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Class is in session - Join me at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this social media class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout. Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.

If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.

What you’ll learn in this episode:

• Do you really need a separate Instagram page when branching out?
• How to figure out who your target audience is
• The key difference between marketing to clients vs. other professionals (plus real examples)
• How can you avoid confusing your audience when you’re juggling services and education? 
• What brand values should you nail down before launching something new?
• Why is “point A to point B” thinking a game-changer for your offers?
• Consider THIS before you create your offers (I wish I’d done this differently!)

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. 

I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselves, the way to reframe them, and why no one else can (or will) do this for you.

What you’ll hear in this episode:

• What’s the one mindset shift that has to happen before any real change sticks?
• How do you know if it’s time for self-reflection or a bigger life shake-up?
• The surprising tiny habit that kick-started my transformation
• How can you reframe negative self-talk so it stops running your life?
• Your future self is literally cheering you on right now
  
  
  

Hit play and let’s talk about how to start creating the life you actually want one small, doable step at a time.

I’m teaching a social media class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
• “Badass Habits” by Jen Sincero

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7.

I share why it converts faster than social media, what details you absolutely cannot forget on your profile, and how to make your page irresistible to local searchers. Plus, I spill the tea on real results from my own business and clients who went from “is this working?” to “we’re booked out!” This is the long game that pays off big time, and it’s easier than you think.

What you’ll learn in this episode:

• What makes Google Business Profile way more high-converting than Instagram?
• Why “just being on the map” isn’t enough and what to do instead
• What are keywords and how can they boost your visibility?
• How to ask your clients for reviews without being awkward or pushy
• What kind of content should you post to your Google Business Profile?
• What to look for in your analytics to know what’s working and what’s not

Want to finally get found by the clients already searching for you? Start setting up (or optimizing!) your Google Business Profile today. And if you need a little extra support, I’m just a DM away on Instagram at xoericaschramm.

Resources:

• Metricool: The content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same  post to go live on multiple platforms at once. Work smarter, not harder🫶🏼 Check it out here: https://f.mtr.cool/WRLGLA 

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services.

We dive into the eye-opening truth (literally) behind lash safety, the habits clients don’t always admit to, and how educating yourself - and your clients - will only continue to help you in your business. Hit play for the answers to the questions you’ve been dying to ask an optometrist. 

What you’ll learn in this episode:

• Why lash artists are often the first line of defense for their clients’ eye health
• What are the most common eye conditions linked to lash extensions? (and what to watch for)
• Red flags that mean it’s time to refer a client to an optometrist
• How to start those “awkward” but essential aftercare conversations
• Surprising truths about lash cleansers, adhesives, and what’s actually safe
• Why over-cleansing lashes might be causing more harm than good
• Simple hygiene practices to elevate your services and client trust
• How can partnering with local optometrists set you apart in the industry?
  
  

Ready to level up and learn more about ocular hygiene and lash safety? EYEsthetics’ masterclass launches this Fall for your all-in-one destination for Ocular Hygiene and Lash Safety Education. For early bird sign up and to receive 15% off with code: ERICA15, please visit www.eyestheticsofficial.com and navigate to the Masterclass page to sign up with your email today or email us directly at [email protected].

Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry are eye care professionals and founders of a brand that advocates for safe lash practices. Their mission is to support the industry’s growth through science-backed practices, client safety, and education. They believe that when artists are equipped with the right tools and knowledge, they can elevate their craft, earn deeper client trust, and protect the future of their profession.

Connect with EYEsthetics:
TikTok and IG: @eyestheticsofficial

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts but the actionable steps to carve out your reputation and do it with confidence, even if you're just getting started.

I talk about how to position yourself like the expert you know you are (or want to become), how to build a reference sheet that makes content creation and marketing feel easier, and why consistency is non-negotiable even if you feel like you're shouting into the void. If you’ve been waiting for a sign to go all-in on what lights you up…this is it.

What you'll learn in this episode:

• What’s the first step to becoming known for a specific service?
• Why your social media bio matters way more than you think
• How can you stand out in saturated local markets (without dragging others down)?
• The type of content that actually builds your brand over time
• How do you fight off imposter syndrome when you're just starting out?
• What messaging points should you be pulling into every client touchpoint?
  
  
  

Hit play if you’re ready to be the one clients recommend in local Facebook groups and to their friends. And if this episode resonates, come say hey on Instagram @lashbizbabes or @xoericaschram!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.

We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and how the way you talk about your business can shift everything from who books with you to how easy content creation becomes. Whether you’re a solo lash artist or running a full team, hit play for the steps that will help you finally get clear, confident, and consistent in how you show up online.

What you’ll learn in this episode:

• The sneaky reason your captions feel stiff, awkward, or like you're just rambling into the void
• Why “aesthetic” branding is only half the story (and what you’re likely skipping over)
• How a simple “brand reference sheet” can become your new content cheat code
• What is the real difference between being seen as just another lash artist vs. being chosen?
• A breakdown of brand messaging using airline seats, recliners, and skincare 
• How can you talk about what makes your biz amazing without sounding braggy or basic?
• What ChatGPT can actually do for your content plus how to make it sound more like you
• How repeating yourself (strategically) is actually the key to standing out, not annoying your audience
  
  

Ready to make content feel less like a chore and more like it’s actually working for you? Hit play now and let’s dig in!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.