Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this one

This episode is filled with gems for anyone looking to build connections, become more business savvy, or find inspiration from a like-minded community. Lisandra shares the vision behind her event, what makes it unique, and how she and her team are creating an event that prioritizes both learning and genuine networking. Plus, there’s a special giveaway you won’t want to miss! 

What you’ll hear in this episode:

• What surprising moment made Lisandra pivot into lash artistry?
• Why Lisandra wanted to host an event for nail and lash artists
• The hidden challenges solo beauty professionals face that Lisandra wants to solve
• Why this expo emphasizes quality time with vendors over packed classes
• How the Nail and Lash Expo is different from other events (you’ll love this part!)
• How can attending a beauty industry event recharge you and your business

Tune in to find out why this expo could be the perfect event to get fired up about your business and meet new friends!

About Lisandra:
With 15+ years in the beauty industry, Lisandra Ajazi leveraged her makeup expertise as an Executive to launch Lash Luks and become co-owner of Nail & Lash Expo.

Connect with Lisandra:
www.nailslashexpo.com
www.lashluks.com
www.instagram.com/lashluks
www.instagram.com/nails.lash.expo

Head over to Erica's Instagram to enter our ticket giveaway! One winner will receive a free ticket to Nails and Lash Expo in Fort Lauderdale, FL on April 6-7, 2025. Giveaway closes on November 12, 2024.

Where We Can Connect:
www.instagram.com/xoericaschramm

Have you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you. 

From meeting your new lash bestie and making meaningful connections to must-have self-care items and leveraging social media content, this episode is jam-packed with insights to truly make the most of your Lash Conference experience. You’ll also hear some tips for networking that you can use immediately in your area!

What you’ll learn in this episode:

• What are the pro’s and con’s of virtual and in-person events?
• The investment of attending events - what to consider as you plan ahead!
• Setting goals to make the most of your time at conferences (while still having fun)
• How to prioritize what classes to attend at The Lash Conference
• Practical networking tips to connect with speakers and brand owners
• Should you share your content from the event for your clients?
• All the behind-the-scenes fun of The Lash Conference parties!
• Essential self-care tips to balance all the fun, learning and networking (and be comfy!)

Lash events can seriously elevate your business and your personal life. Tune in and keep this one saved for the next event you attend!

Resources:

• The Lash Conference Details

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm
• Ready to finally get some help with your social media? Let's talk! www.beautycorpro.com

Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share with you!

We explore the challenges and rewards of salon ownership, the importance of good leadership in salon management, and the mindset shifts necessary for success as a beauty business owner. Jenna also shares her insights on transitioning from behind the chair to running a thriving salon, and ultimately, her decision to pivot into coaching. 

What You’ll Hear in this Episode:

• The unexpected challenges of transitioning from solo artist to salon owner
• The numbers and metrics you need to know in your business if you want to expand
• How to handle the emotional aspect of stepping back from taking clients
• Balancing entrepreneurship with motherhood and personal life
• Signs that it might be time to pivot in your beauty business
• Book recommendations that can help beauty entrepreneurs level up their mindset
• How coaching can support your growth as a beauty business owner

Whether you're considering salon ownership or want to give your existing beauty business a boost, this episode is packed with practical advice and inspiration that will help you navigate your entrepreneurial journey.

More about Jenna:
Jenna is a lash and brow salon owner turned beauty business consultant and mindset coach. She helps beauty business owners build profitable and sustainable businesses. The beauty industry is exciting and ever evolving and with her decade of entrepreneurship and salon owner experience, Jenna offers dynamic and customized support with elements of mindset and personal development work along with business strategies to achieve your version of success.

Connect with Jenna:
Instagram

Resources:
“Relentless” by Tim Grover
“Winning” by Tim Grover

Connect with Erica:

• Let’s be friends on Instagram! www.instagram.com/xoericaschramm

Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the pandemic and how she's redefining success in our industry.

We also get into a candid discussion on the nitty-gritty of lash education and the changing landscape of licensing across states. We unpack the critical importance of proper training, the power of building a strong lash community, and Cre's mission to elevate both newcomers and seasoned pros in the field. Cre also gives us an exclusive inside look at the Elite Lash Convention she organized and her plans for future events. We chat about the significance of community support in the beauty industry and how events like these can be game-changers for lash artists at all levels, especially since many of us work solo!

What You’ll Learn: 

• The unexpected ways lash artistry can transform your life and patience
• How to navigate the challenges of starting a lash business during uncertain times
• The inside scoop on lash licensing requirements and why they matter
• Tips for building a supportive community in the beauty industry
• The secret to retaining clients, even when you're still perfecting your craft
• What to expect at lash conventions and why they're crucial for your growth
• How the lash industry evolves every few years and ways to stay ahead
• The importance of setting boundaries as a beauty professional

From behind-the-scenes insights on hosting the Elite Lash Convention to advocating for higher industry standards, this episode is a goldmine for any lash artist looking to level up.

More about Cre:
From warehouse worker to lash educator, I empower others to embrace a life of freedom through the art of lash extensions. I believe that lashing is more than just a career; it's a lifestyle that opens doors to new possibilities. My mission is to inspire and teach others how to achieve not only professional success but also personal liberation through their craft.

Connect with Cre:

Facebook: https://www.facebook.com/lifestylelashacademy

Instagram: instagram.com/lifestylelashacademytx

instagram.com/lifestylelashacademyftworth

www.instagran.com/lash_artisan_

TikTok: tiktok.com/@lacrecialasheducator

Mark your calendar for Elite Lash Convention 2025! July 12-13, 2025 Oklahoma City, OK 

Where We Can Connect:

• Let's be friends on IG! www.instagram.com/xoericaschramm

Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that’s changing the game for lash artists everywhere. 

We dive into how the Fangirl Lash Tile can help lash artists of all skill levels create consistent, beautiful fans with ease. Plus, Crystal offers valuable insights on lash product selection and technique adjustments.

What You’ll Learn in the Episode:

• How did Crystal's background working at a lash salon franchise influence her journey as a lash artist?
• What inspired the creation of the Fangirl Lash Tile
• The many benefits of using the Fangirl Lash Tile and how it’s unique (every lash artist needs this!)
• Is the Tile easy to use even for lash artists set in their ways?
• Tips and advice for lash artists struggling to perfect their mega volume fans
• The perks of in-person lash events and conferences

Whether you're a seasoned pro or just starting out, this episode is packed with tips, encouragement, and inspiration to take your lashing skills to the next level!

About Krystal:
She began her career in the lash industry in 2015 managing products for a national lash franchise. She became a lash artist herself in 2020, and has recently released the groundbreaking new FanGirl Lash Tile which allows lash artists to create handmade lash fans easily and effortlessly. The FanGirl Lash Tile is an ergonomically designed masterpiece that reinvents lash artist's lives. Krystal’s deep understanding of the daily challenges faced by lash artists helped her craft a lash tile that ensures comfort throughout the day, eliminates wrist pain, and allows lash artists to see every detail and work with precision.

Where to Connect with Krystal:
Website: https://www.fangirllashcompany.com/
Instagram: www.instagram.com/fangirllash.co

Resources:
Get 15% off your FanGirl Lash Tile with discount code: FanGirl15

Where to Connect with Erica:
Let's be friends on IG! www.instagram.com/xoericaschramm

Lash Biz Babes has weekly episodes every Tuesday! Make sure to subscribe wherever you're listening to get notified when new episodes go live!

Do you want to level up how you run your beauty business? Or maybe you’re thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I’ve learned in my first year of rapid growth as a social media manager.

I’ll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clients and learning how to outsource to keeping your mindset healthy, even when life gets messy, I share tips and advice you can revisit on repeat. 

What you’ll hear in this episode:

• One skill we can all learn to improve our business and client/team relationships
• How do you spot red flag clients?
• Do you know your numbers? (This is SO important!)
• How do you show up in your business when real life gets messy and hard?
• Is it time to stop doing it all yourself?
• The mindset shift that has truly helped me
• How one single action can change your life 

This is an episode packed with reflections and insights that truly helped grow my business to where it is today and can do the same for you. Tune in then take action!

Resources:

• My Fav Platform for Scheduling Social Media Content and Getting In-Depth Reports - Metricool: https://i.mtr.cool/WRLGLA
• Ready to get some help with your social media? Let's talk! www.beautycorpro.com

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner. 

Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again?

Tune in to hear my strategy and tips for creating a loyal customer base. We’re covering how to appeal to all five senses in your studio, how to handle challenging situations gracefully, and even simple ways to show your VIP clients extra love, without spending a lot of money.

What you’ll hear in this episode:

• The secret ingredient to client loyalty that most beauty professionals overlook
• Surprising ways to enhance your clients' experience before they even step into your studio
• A simple, low-cost gesture that can make your clients feel incredibly valued
• The delicate balance between friendliness and professionalism that keeps clients coming back

Where We Can Connect:

Let's be friends on IG! www.instagram.com/xoericaschramm

Are you looking to get help with your social media? Let's talk! We offer Facebook, Instagram, Google Business Profile, and TikTok management for salons and beauty businesses! We would love to help you get back to doing what you love and leave growing your social media to us instead :) www.beautycorpro.com

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.

We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams. 

What you’ll hear in this episode:

• How to stop caring what others think and do what’s best for you
• How do you turn not-so-great life experiences into a superpower?
• Why working with big beauty brands can help you in your solo business
• How can you build true self-confidence?
• Building a beauty business that makes bank AND makes a difference
• How do you stay true to your vision when other people don’t support it?
• Changing your business as your life changes
• What to do right now if you’re feeling stuck on the next step to take

Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.

Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe

Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja

Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!

I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.

I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let’s get into the nitty-gritty of creating a business that actually makes money online!

What you’ll hear in this episode:

• A quick life update (and some exciting podcast news!)
• The hidden pitfall that catches most lash artists off guard when going online
• Why your "affordable" offer might be sabotaging your success
• What is an offer suite and what should you include to maximize your earning potential?
• Why a high-ticket offer is so crucial, and how can you develop one
• Are you promoting your new offer to the right audience?
• Master Resell Rights courses: Golden opportunity or potential trap?
• How to avoid imposter syndrome and hit your goals
• Strategies and examples for earning consistent monthly income online
• How I cracked the code on work-life balance (and how you can, too)

Whether you’re coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you’ll walk away with a head full of ideas and inspiration.

And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!

In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.

We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all. 

Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!

Key Takeaways:

• The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
• The "aha" moment that birthed an international expo - and it's not what you think!
• Crystal's unconventional approach to balancing motherhood and empire-building
• This counterintuitive strategy that keeps Crystal's clients coming back for more
• A game-changing perspective shift for lash artists feeling stuck in their business
• The surprising way networking can transform your lash career overnight
• Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm