Lash Biz Babes

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them.

We chat about everything from attracting high-end clients and money mindset to navigating pregnancy while lashing. Brittany also shares how the ALA can support you through educational resources, “lash therapy” chats, and even affordable insurance for solo lash artists. Tune in for wisdom, laughs and plenty of real talk.

What you’ll hear in this episode:

• What exactly is the American Lash Association and how does it support solo lash artists?
• THIS is what keeps your clients coming back (spoiler alert: It’s not just your technique)
• What’s it really like to lash through pregnancy?
• What shift in your money mindset could take you to the next level of growth?
• What’s included in ALA membership? (There’s so much!)
• Why does showing your personality online matter more than a perfect lash map?
• How can you use local networking and influencer collabs to build a strong client base?
• The real impact of pricing too low and what to do instead
• How many clients you actually need to make the money you want-it might not be what you think!
  
  

Hit play and get fired up. Then grab your spot for the upcoming ALA webinar with Erica and use the code below to save your seat!

Join the American Lash Association → Use code LASHBIZBABE40 to get $40 off the year membership - making it only $105 for a year!

This includes exclusive discounts on your favorite brands, courses, and events. Digital downloads, money worksheets, and form templates. Get protection with discounted liability & disability insurance. Access to weekly webinars & free business education from industry leaders. Private Members-Only Facebook Group + Networking Opportunities. A free subscription to the ONLY Lash Industry Magazine. Group “Lash Therapy” for lash-life support, tax & money management resources.

Connect with the American Lash Association:

• Website: https://americanlashassociation.org
• Instagram: https://www.instagram.com/americanlashassociation/

Mentioned in this episode:
The Big Leap by Gay Hendricks
Secrets of the Millionaire Mind by T. Harv Ecker

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your schedule work for you.

This is the heart-to-heart you didn’t know you needed if you’ve been quietly craving more freedom, flexibility, or purpose beyond the chair. I offer questions to ask yourself to get clear on what you actually want and how to build it with intention minus burnout.

What you’ll hear in this episode:

• What if you love lashing yet want something more?
• Should you raise your prices, reduce hours, or expand in a new direction?
• Is education or coaching the right next step for you?
• The real cost (and reward) of hiring help or building a team
• The social media tip you need if you plan to pivot
• How do you build confidence as an educator before launching anything?
• The real low-down on starting a product line and you need to consider
• How can you align your business with the life you want, not just the income?

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://beautycorprollc.hbportal.co/public/mentoring-session

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between charging your worth and staying rooted in service.

Have you ever taken or taught a lash class and thought, “There has to be a better way?” Ashley shares the behind-the-scenes of her journey from barely getting 10 lashes on a model (relatable, right?) to helping build a national network of high-integrity trainers who are raising the bar. This convo is packed with real talk, big dreams, and a-ha moments about money, legacy, and what it really means to build something that lasts.

• The wild story of Ashley’s first lash class and how it shaped her mission
• Why the “industry standard” for education is way too low
• Why did charging higher prices for lash classes make Ashley feel guilty?
• How free education became Ashley’s north star and the business model that made it possible
• What makes a truly great trainer? (spoiler: it’s not just about lashes)
• Why creating legacy might matter more than chasing applause
• What are the real differences between being a lash artist and running a lash education business
• How will the PLA Power Trainer program change the future of the lash world?

Ready to rethink what’s possible in beauty education and feel wildly inspired while you’re at it?! Hit play, then come hang out with us on Instagram and let us know what resonated most. 

About Ashley:
Ashley Gonzalez is a lash artist and educator known for her honest approach… no gatekeeping, no judgment, just support and guidance to help you grow. With over a decade in the industry, she’s passionate about educating others not just to level up their skills, but to move the entire industry forward. Ashley believes artistry isn’t about chasing trends to fit in, it’s about finding your voice and building something that people will remember you by.

Connect with Ashley:
Instagram

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beautiful in-between moments that came with it.

Whether you're feeling burnt out or just wondering if it’s okay to want something different, this episode is for you. I peel back the curtain on my decision-making process, how I knew it was time to move on, and the fears (and freedom) that came with it. Grab your coffee, take a breath, and let’s talk about what happens when your dream stops feeling like the dream.

What you’ll hear in this episode:

• The moment I knew I hit my “max” as a lash artist
• Why resentment can be a flashing neon sign
• The mindset shift that helped me let go without guilt
• How can you tell when your business no longer fits your lifestyle or goals?
• What starting over really felt like (hint: not cute, but worth it)
• Why changing your mind doesn’t mean you’ve failed
  
  

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at now, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next.
Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-call

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.

I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload. 

If you want to make TikTok work for your beauty biz—this one’s for you.

What you’ll learn in this episode:

• Why the viral chase is killing your momentum (and what to do instead)
• The mistake most beauty pros make with hashtags (it’s costing you $$$)
• Why “boring” videos might secretly be your best performers
• How to get TikTok’s creepy-smart algorithm to actually work for you
• Why putting your face—and your opinions—on camera is game-changing
• How to start posting on TikTok without doubling your workload
• How storytelling can turn casual viewers into obsessed, loyal clients
• The pros and cons to controversial posts that reach beyond your audience
  
  

There are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!

Resources:

• Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder!
  Check it out here: https://f.mtr.cool/WRLGLA 
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down to earth. 

Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you’re not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!

Tune in to be inspired (and take notes) from Shelby’s incredible business growth and personal journey along the way.

What you’ll hear in the episode:

• What inspires Shelby to keep expanding her lash empire?
• How motherhood cracked open a whole new way of managing time 
• Shelby’s must-do routines for getting ahead and staying sane
• How does cycle syncing help with productivity, launches, and conflict resolution?
• How to spot a valuable industry event vs. one that’s just trying to sell you stuff
• Tips for introverts who want to make real connections at events (without the small talk hangover)
• Why the lash industry is thriving because of women who give freely
• The advice every ambitious mama needs to hear (especially when guilt tries to creep in)
  
  

Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I’d love to hear from you. 

About Shelby:
Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.

Connect with Shelby:

https://www.instagram.com/shelbythelashboss

Lash Boss Summit: www.lashbosssummit.com

Lash Boss Retreats: www.lashbossretreats.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life. 

From personal loss to unexpected life changes, I share what grief has looked like for me as a beauty business owner and how I’ve made space for both mourning and momentum. You’ll hear about the small habits that helped me get out of bed, the boundaries I had to draw, and the power of asking for help even when it's uncomfortable. If you're in a season of heartache and still holding everything together, this one’s for you.

In this episode, you’ll hear:

• How do you keep going when it feels impossible to get out of bed?
• Why is it important to let yourself actually feel your feelings — and how do you even do that?
• How can you care for your body when your mind and heart are in survival mode?
• When it’s okay to scale back, and how to do it without guilt
• Why might putting your phone down be one of the best things you can do for your healing?
• What support can look like even if you don’t have a village nearby
• The wellness practices that help shift my day and help re-center.

If you’re in the thick of it or supporting someone who is, I hope this episode brings you some comfort, practical support, and a reminder that you’re not alone.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career. 

We dive into the behind-the-scenes truth of how she went from barely scraping by with part-time jobs to being recognized by the lash industry’s 
biggest names. Spoiler alert: her journey involved burnout, a few thrown tweezers (so relatable!), and a whole lot of figuring it out the hard way. 

Tune in for our convo on industry innovation, modern lash education, and why consistency and community are so key to lash artists’ growth and success. 

In this episode, you’ll hear:

• How Sandra went from survival mode to building a lash empire
• The unexpected way she became Lash Trainer of the Year (plus bts of applying for the Lashie Awards!)
• Why throwing her tweezers (almost) led to her signature technique
• What do most lash trainings miss and how do we fix it?
• How she built a 16-person team and why she scaled back
• Real-talk about burnout, boundaries, and building better, not bigger
• What was the mindset shift that transformed her confidence and business?
• Her top tips for consistent client retention that solo artists can use
  
  

More about Sandra:
Sandra Lee is the 2024 Lash Trainer of the Year and a PLA Powered Trainer within the Trainer Pro Network. As a 2x Lashie Award-winning educator and founder of Lashfullee Academy & Studio, she has spent the past six years developing innovative techniques like the Lashfullee 3-Second Fanning Method to help lash artists improve speed, consistency, and quality. Sandra is known for her personalized, hands-on training and mentorship that empowers others to thrive in the lash industry. Her mission is to help artists become consistent and efficient by sharing real solutions to the struggles she once faced—so they don’t have to.

Connect with Sandra:

• Instagram: www.instagram.com/lashfullee

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you. 

I share 33 lessons I’ve learned through building businesses, raising a family and figuring things out as I go. Some are personal, some are practical, all from the heart. If you’ve ever felt like you’re doing this alone, I hope this reminds you: you’re not.

What you’ll hear in this episode:

• The hard truth about chasing goals and still enjoying the present
  
  
• How can you handle bad reviews without spiraling?
  
  
• Where do you draw the line between having boundaries vs being flexible?
  
  
• Why giving grace (to others and myself) has changed everything
  
  
• What daily habits actually move the needle (hint: not constant hustle)
  
  
• Why surrounding yourself with the right people is so important
  
  
• Life is short - be cringe!

THANK YOU for listening to Lash Biz Babes! This podcast wouldn’t be the same without you. While I celebrate 100 episodes, I’m also celebrating you and cheering for you every step of the way. 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!

This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.

💻 Get lifetime access to the full conference replays for just $128

✨ Or split it up - 2 monthly payments of $68

Tap the links to start learning today! https://stan.store/xoericaschramm/p/lash-biz-babes-conference-2025


Connect with the speakers + panelists:

Erica: https://www.instagram.com/xoericaschramm/

Linda: https://www.instagram.com/littlelindaslashes/

Jasmine: https://www.instagram.com/jazzysglambar_/

Deb: https://www.instagram.com/debbazzle/

Brenda: https://www.instagram.com/beautybybibillc_/

Tee the Brand: https://www.instagram.com/iamteethebrand/

Rebecca: https://www.instagram.com/msbeelashed/

Sydnee: https://www.instagram.com/pacificbeautycove/

Michelle: https://www.instagram.com/imperfectionisbeautylashes/

Mo: https://www.instagram.com/lashluva/

Kaitlyn: https://www.instagram.com/she_beauty.and.education/

Jenna: https://www.instagram.com/jennacarrollcoaching/

Crystal: https://www.instagram.com/bkeyelashes/

Francesca: https://www.instagram.com/itsfrancescarmz/

Cecilia: https://www.instagram.com/ceciliawiscomb/

Jennica: https://www.instagram.com/jennicaminer_fnp/

Cristina: https://www.instagram.com/itscristinafard/

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.