Lash Biz Babes

Does social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered.

I pull back the curtain on how my team runs social media for beauty businesses in our unique way, so you can see what we do and exactly how we help our clients. Hit play to discover if this could be the missing piece in your business growth.

What you’ll hear in this episode:

• What exactly does a social media manager do (and is it worth hiring one)?
• How do we create and manage content for beauty businesses across different platforms?
• What results can you realistically expect from social media marketing?
• Why “going viral” isn’t the goal—and what actually matters for growing your business online.
• How do we adjust social media strategies when engagement drops?
• The red flags to watch out for when hiring a social media manager.

If you're ready to get social media off your plate and start seeing real growth in your business, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! Visit www.beautycorpro.com to schedule a free call with me.

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible. 

If you can relate, hit play to hear how I’ve learned to break through those barriers and the mindset shifts that help me keep moving forward even on the tough days.

What you’ll hear in this episode:

• How have limiting beliefs shaped your actions without you even realizing it?
• Are you letting one bad post or negative comment stop you from showing up online?
• One small mindset shift you can make today to reframe your self-doubt
• Why is building your business (and social media) more like laying bricks than expecting instant results?
• What you can do when the opinions of others make you second-guess your big goals
• How focusing on what you can control helps you make consistent progress

I hope this real and raw episode inspires you to look at what’s holding you back, believe in yourself a little harder, and keep going - because you were born to do great things!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.

Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open your eyes to smart, effective ways to grow. Visibility isn’t just about posting more; it’s about showing up where it counts.

What you’ll learn in this episode:

• Why is visibility the most important and first step in your marketing strategy?
• The difference between a target audience and your ideal client (and why it matters!)
• Creative, low-pressure ways to network and build relationships in your local community
• Unique ideas for collaborations that can boost your visibility and grow your clientele
• Why are Facebook groups an underrated goldmine for getting in front of new clients?
• How to ditch the “post and pray” method and take control of your marketing
• How you can easily and simply implement your visibility strategy today!

You don’t have to be everywhere, doing everything, to grow your beauty business. Hit play to hear fresh ideas and actionable strategies that won’t feel overwhelming. Let’s make this the year you get seen and grow like never before!

Don’t Forget! Lash Biz Babes Online Conference is happening in May. Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.

We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.

Questions answered in this episode:

• Is the Nextdoor app worth using to attract local clients?
• What’s the best way to track expenses for a small beauty business?
• What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
• How do you determine your target audience?
• Is collaborating with other businesses a smart move?
• What types of networking would you do in person?
• What’s been the biggest factor in growing your beauty business?

Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don’t forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode!

Don’t Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

What if becoming the best version of yourself isn’t about doing more, but about living by your own standards?

In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make it happen.

This isn’t about adding more to your plate; it’s about making small changes that feel good and move you closer to your goals without the overwhelm. Grab a cozy spot along with your journal and tune in for a fresh take on personal growth and success!

What you’ll hear in this episode:

• Feeling stuck? This one question could change everything
• How does your personal growth directly fuel your business success?
• Why I’m ditching resolutions and living by standards instead
• My go-to rule for making decisions that actually add peace to my life
• How baby steps (and less guilt) can help you move forward without burnout
• Why giving yourself grace might be the best thing you do this year

Use this episode as a starting point to be the best (and ever-evolving) version of yourself and have an incredible 2025. Let’s do this!

Lash Biz Babes Online Conference is happening in May! Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals. 

You can apply this process to gaining new clients, selling more retail, enrolling more students and more! Plus, I include breakdowns and examples to help inspire you. Throwing spaghetti at the wall or winging it isn’t cutting it anymore. Grab a pen and notebook, press play (feel free to pause throughout and jot down notes and goals!), and let's create your roadmap to success in 2025.

What you’ll hear in this episode:

• The step-by-step framework to reverse-engineer ambitious goals into manageable steps
• Why traditional goal setting fails most beauty professionals - and what to do instead
• The one metric you MUST know (this is the key to business growth!)
• How to create a marketing plan that aligns with your goals
• One surprising way to avoid burnout in the new year
• Proven strategies to get more clients booking with you

You’ve got big dreams, and with the right plan, there’s nothing stopping you! After this episode, you'll have a clear strategy to implement immediately. Plus, get instant access to my companion Social Media Content Guide - your blueprint for converting followers into paying clients: https://ericaschramm.kit.com/c85536608c

Lash Biz Babes Online Conference is happening in May! Tickets will go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of growth, and why it’s okay to not have everything figured out.

As we prepare to step boldly into 2025, it’s time to start thinking bigger for your life and business. If growing your beauty business on social media is part of your goals, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online. Learn more at www.beautycorpro.com.

What You’ll Hear in this Episode:

• What lessons can we learn from the hardest and most rewarding moments of the year?
• How do you keep moving forward when life feels unbearably heavy?
• Why is asking for help so hard, and how can we get better at it? (I definitely have to keep working on this!)
• How anchoring into your “why” can pull you through the toughest seasons
• When it’s time to let go and how - from toxic relationships to services you don’t like providing
• Are you embracing systems and support in your business—or doing it all the hard way?
• How focusing on gratitude (even for the smallest things) can shift your mindset and help you through hard times
• What if you started thinking bigger for your life and business in 2025?!

This episode is filled with personal stories, hard-won lessons, and encouragement to push forward no matter what the past year has thrown your way. Let’s close out 2024 together and step boldly into the new year, stronger and more inspired than ever. You’ve got this, and I’m here to support you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.

We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even when you feel imposter syndrome creeping in) is a must. You won’t want to miss Becca’s creative take on diversifying your income with products and ideas that make you memorable. Plus, you’ll hear about the fun accessories she’s creating for lash artists!

What You’ll Hear in this Episode:

• How did Becca become a successful business owner and build a loyal clientele?
• What lessons did working at McDonald’s teach her about customer service?
• Why consistency is more important than perfection in building a lasting clientele
• What “sticking to your policies” says about you as a business owner
• Becca’s thoughts on navigating imposter syndrome (take notes, friend!)
• How to build a unique identity in a saturated industry
• Why Becca believes beauty services are recession-proof, and how she plans to stay relevant
• Why Becca is shifting away from selling lash application products to lash artist accessories and apparel 
• How will AI impact the beauty industry?

This is a perfect year-end episode packed with laughs, real talk, and actionable advice for building a business you truly love. Press play now and get inspired!

About Becca:
Becca is a 9+ year veteran in the lash industry based in Arizona. She just opened up her own salon suites and sells lash supplies from glue to lash trays. Currently, she is transitioning into developing her own apparel, accessory, and jewelry line for the lash industry. In 2025, she’ll host group events, such as Thirsty Thursdays, where the girls can get together and practice lash fanning to help build more lash community across the Arizona valley.

Where You Can Connect with Becca:
Instagram: instagram.com/msbeelashed
Website: www.bombini-spa.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!

As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.

What you’ll hear in this episode:

• A challenge to show up for yourself and make the most of the final weeks of 2024
• Are fear and limiting beliefs secretly holding you back—and how can you overcome them?
• Lessons you can learn from my personal healing journey to reclaim peace and joy in your life
• Why it’s okay to be grateful for where you are while still wanting more
• What mindset shifts can help you take up space and fully embrace your goals in 2025?

This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Feeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard!

Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-follow strategy to streamline your content creation and free up your time. It’s time to stop posting on the fly and start posting with purpose - because your business deserves more than just winging it.

What you’ll learn in this episode:

• How can planning your content in advance save your sanity (and time)?
• The secret to standing out online—even in a saturated market
• Why is your brand messaging the game-changer you’re probably skipping?
• How do you build a ‘content vault’ that makes posting a breeze?
• What’s better: showing up every day or staying consistent?
• How can the right hashtags and keywords help local clients find you?
• The five content types every beauty biz owner needs to post
• How small daily habits lead to big-time results with content creation
• What’s one thing you can change today to get more organized for 2024?

If you’re ready to show up online confidently, wow your dream clients, and make social media work for you, this episode is for you. Hit play now, and don’t forget to download your FREE Social Media Content Guide. It contains 27 content ideas to get clients booking with you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.