Lash Biz Babes

In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner. 

Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again?

Tune in to hear my strategy and tips for creating a loyal customer base. We’re covering how to appeal to all five senses in your studio, how to handle challenging situations gracefully, and even simple ways to show your VIP clients extra love, without spending a lot of money.

What you’ll hear in this episode:

• The secret ingredient to client loyalty that most beauty professionals overlook
• Surprising ways to enhance your clients' experience before they even step into your studio
• A simple, low-cost gesture that can make your clients feel incredibly valued
• The delicate balance between friendliness and professionalism that keeps clients coming back

Where We Can Connect:

Let's be friends on IG! www.instagram.com/xoericaschramm

Are you looking to get help with your social media? Let's talk! We offer Facebook, Instagram, Google Business Profile, and TikTok management for salons and beauty businesses! We would love to help you get back to doing what you love and leave growing your social media to us instead :) www.beautycorpro.com

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.

We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams. 

What you’ll hear in this episode:

• How to stop caring what others think and do what’s best for you
• How do you turn not-so-great life experiences into a superpower?
• Why working with big beauty brands can help you in your solo business
• How can you build true self-confidence?
• Building a beauty business that makes bank AND makes a difference
• How do you stay true to your vision when other people don’t support it?
• Changing your business as your life changes
• What to do right now if you’re feeling stuck on the next step to take

Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.

Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe

Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja

Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!

I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.

I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let’s get into the nitty-gritty of creating a business that actually makes money online!

What you’ll hear in this episode:

• A quick life update (and some exciting podcast news!)
• The hidden pitfall that catches most lash artists off guard when going online
• Why your "affordable" offer might be sabotaging your success
• What is an offer suite and what should you include to maximize your earning potential?
• Why a high-ticket offer is so crucial, and how can you develop one
• Are you promoting your new offer to the right audience?
• Master Resell Rights courses: Golden opportunity or potential trap?
• How to avoid imposter syndrome and hit your goals
• Strategies and examples for earning consistent monthly income online
• How I cracked the code on work-life balance (and how you can, too)

Whether you’re coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you’ll walk away with a head full of ideas and inspiration.

And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!

In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.

We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all. 

Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!

Key Takeaways:

• The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
• The "aha" moment that birthed an international expo - and it's not what you think!
• Crystal's unconventional approach to balancing motherhood and empire-building
• This counterintuitive strategy that keeps Crystal's clients coming back for more
• A game-changing perspective shift for lash artists feeling stuck in their business
• The surprising way networking can transform your lash career overnight
• Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.

This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!

Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com

Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com

Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)

And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned.

Let's be friends on IG: www.instagram.com/xoericaschramm

Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more!

Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what.

It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision!

Here is where you can find Jazzy online:

Instagram: www.instagram.com/jazzysglambar_

TikTok: https://www.tiktok.com/@jazzysglambar_

Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more!

GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! *Code only valid for pay in full option*

Get your ticket here: https://www.lashbizbabesconference.com/

Let's be friends on IG! www.instagram.com/xoericaschramm

Social Media Management: www.beautycorpro.com

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap into your creativity in life and business this year, then this is the episode for you!

Find Kayla Online:

Website: www.kkartistry.com

www.educatedartistry.com

https://www.instagram.com/kkartistry_/

Let's be friends on IG! Find Erica here: www.instagram.com/xoericaschramm

Be My Lashentine Mix and Mingle event in Vancouver, WA on February 18th, 2024! Kayla is giving you 15% off your ticket with code: ERICA

https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477?aff=oddtdtcreator

Thank you to this week's sponsor of Lash Biz Babes, Piper Rose Select Skincare! As a master esthetician and lash artist myself, I was always on the lookout for high quality skincare products that are effective for my clients' skin while also safe to use with eyelash extensions. And that is exactly what this line is! Their eyelash extension safe eye serum roller bottle, Reviva Bright, is the perfect item to add as retail to your clients this year to keep your clients, their skin, their lashes, and their retention happy and healthy all at the same time! Use code 'eyes14' at checkout to get 14% off your order of eye serum rollers (you can sign up for wholesale too!) until Valentine's Day! And make sure to put that Erica sent you in the notes box :)

https://piperroseselect.com/

Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February!

⁠https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.