Lash Biz Babes

By Erica SchrammBusiness Entrepreneurship Arts Fashion & Beauty Marketing

Lash Biz Babes episodes

July 24, 202348. Thriving in a Small Town: Building Your Clientele, Attracting High-End Clients and Balancing Mom Life with Amanda Wagner of Pretty Little Lash Co
On today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful business.
Episode Highlights:

From Passion to Success: Amanda takes us back to her beginnings and reveals how her passion for lashing and dedication paved the way for "Pretty Little Lash Co" to become the go-to destination for beauty services in their small town.

Mastering Client Attraction: Building a clientele is no easy feat, especially in a small community. Amanda shared her tried-and-tested strategies for attracting and retaining loyal customers. Learn the art of word-of-mouth marketing and creating exceptional customer experiences that keep clients coming back for more.

Standing Out in Your Area: Discover how Amanda managed to position her business as a premium service provider, catering to clients who are willing to pay full price - no questions asked. She shares her tips for elevating your brand, pricing your services, and offering unique experiences that set you apart from others in your area.

The Balancing Act: As a mom and a business owner, Amanda knows firsthand the challenges of juggling personal and professional responsibilities. Tune in as she shares valuable insights into how she grows and runs her business as a mom and how she retired her husband from his job.
Whether you're an aspiring lash artist, a seasoned business owner, or a mom looking to make her mark in the beauty industry, this episode will leave you inspired, motivated, and armed with actionable tips to build your clientele, attract high-end customers, and be a present mom in the process of it all!
So, grab your headphones and get ready to be empowered by Amanda Wagner's amazing story and insights!

Find Amanda Online:
IG: https://www.instagram.com/prettylittlelashco/
Website: https://www.prettylittlelashco.com/
Pretty Little Lash Academy: https://prettylittlelashacademy.mykajabi.com/

Let's Be Friends! Find Erica on Instagram: https://www.instagram.com/xoericaschramm/

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Lash Biz Babes Meetup @ LashCon! We are doing an LBB get together on Saturday, October 14th in Anaheim, CA! Come meet fellow listeners & myself while we have brunch together. More details to come, but please RSVP at this link, so I can get a head count! https://www.ericaschramm.com/lbb-meetup

Ready to take the next step in growing your beauty business? Here are all the current ways to work with Erica including 1:1 coaching or online courses: https://www.ericaschramm.com/links#jCYuoq
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
43 min
July 20, 2023 47. Structuring Your Beauty Business to be Successful While ALSO Being a Present Mom
For this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly while also being a present parent over the years.

I shared my experiences and insights behind how to pick your schedule, prioritizing tasks, why you shouldn't just be available to clients or flexible for them whenever, & the "balance" I have for business life and mom life. If you're feeling pulled in every direction with your business and feeling the mom guilt of not being around as much as you'd like to be with your kids, this will be a good listen for you!

Let's be friends on IG! www.instagram.com/xoericaschramm

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Work with Me - See all my current options for coaching or online courses: https://www.ericaschramm.com/links#jCYuoq

Lash Biz Babes Meetup @ LashCon! We are getting together to do brunch on Saturday, October 14th in Anaheim, CA! Come meet other listeners, beauty business owners, & of course me and have some yummy food :) RSVP Here so I can get a headcount: https://www.ericaschramm.com/lbb-meetup
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
49 min
July 14, 2023 46. Using Authenticity to Build Your Beauty Empire with Chris Bible of SheLuvsLashes
Guest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes. She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence. If you have aspirations of growing your service based business, starting a product line, or being a lash educator, you will love listening to her share more of her story today. Here is a bit about her:“My name is Chris Bible (yup Bible like the book). I’m a free spirited entrepreneur who makes things beautiful for a living. Honestly, it feels like I’ve escaped the matrix. I help women gain confidence and financial freedom by enhancing natural beauty. Think Martha Stewart meets Beyonce!I’ve mentored over 400 women on how to build a beauty empire from scratch. After launching SheLuvsLashes in 2015, it blossomed into a beauty bar, product line and training academy. Being able to curate multiple streams of income allows me to be excited when I wake up everyday! SheLuvsLashes goal is to help women escape the matrix and unapologetically create their own path to success through the beauty industry.”Find Chris on Socials:IG: https://instagram.com/sheluvslashesWebsite, Products, & Trainings: https://sheluvslashes.comFind Erica on Socials:IG: https://www.instagram.com/xoericaschramm/Lash Biz Babes Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resourcesReady to Get Your Learn On? Check out these online courses designed to help you build your clientele, establish your personal brand, grow your audience, & more.https://www.ericaschramm.com/online-courses
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
45 min
July 09, 2023 45. Real Talk About Mom Life + Being a Beauty Business Owner - Sharing Some of My Experiences + Answering Your Questions
Get ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life!

It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my goal with Lash Biz Babes to have this discussion more & to provide that support in our industry. I am leaning into this a lot more with the podcast & my business moving forward, so today I shared some of my experiences, struggles, & stories of motherhood & entrepreneurship. I also answered some questions from you that were submitted on IG & Threads!

I feel like my thoughts were a little jumbled & I just vulnerably shared from the heart here. So, I hope my messages come across clear enough. And I hope this can start more conversations about motherhood in the lash/beauty industries. If you are craving support as a mom & beauty business owner, I'm your girl! Let's talk!

Let's be friends on IG! @xoericaschramm

Free Resources for Beauty Business Owners: https://www.ericaschramm.com/biz-resources

Let's Work Together: Find all the options I have to work with me to grow your beauty business currently at: https://www.ericaschramm.com/links#jCYuoq

Lash Biz Babes Meetup @ LashCon in October 2023! If you are interested in coming, please fill out this form so I can get a headcount! We'll be doing a brunch together the morning of Saturday, October 14th :) https://www.ericaschramm.com/lbb-meetup
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
1 hr 6 min
June 29, 202344. All About Rebuilding Your Lash or Beauty Clientele in a New Area (Or If You're Just Getting Your Clientele Started)
If you are a lash artist, hairstylist, esthetician, or a service provider in the beauty industry who is going to be rebuilding your clientele in a new area, this is the episode for you! Back in 2020, I had just moved to a new area where I didn't know anyone, & I rebuilt my lash clientele in less than 6 months. So, in this episode I shared some of the top strategies and tips that helped me to be able to do that, so that you can quickly grow your clientele in your new area! Some of these strategies can also be applicable even if you're just getting your clientele started for the first time ever.

Get your note pad out, because you're going to want to take notes on this one!

Links from today's episode:

Lash Biz Babes Conference 2023 Replays: https://www.lashbizbabesconference.com/

Audience Growth Accelerator Course: https://www.ericaschramm.com/audience-growth-accelerator

Google My Business Masterclass: https://www.ericaschramm.com/gmb-masterclass

Free Social Media Content Guide for Beauty Business Owners: https://www.ericaschramm.com/content-guide

Let's be friends on IG! www.instagram.com/xoericaschramm

Free Resources to Grow Your Lash or Beauty Business: https://www.ericaschramm.com/biz-resources
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
33 min
June 14, 2023 43. 5 Mistakes I’ve Made in My Lash Business that Made Me Lose Clients or Income
Everyone talks about the things they did that got them clients or made them money…but what about the things that didn’t?😬 This week I shared with you 5 mistakes I made along the way in my beauty business that either made me lose clients or income, so that you can learn from these lessons as well! Part of growing our beauty businesses is being able to objectively look at our business & pinpoint what went well & what can be improved. Not because we need to focus on our mistakes, but because recognizing these moments are how we are able to grow & continue making our businesses better & better! Lash Biz Babes Online Conference Official Event Replay is now available! If you missed out on the best online conference this year, you can now watch it wherever & whenever you’d like to! Get instant, lifetime access to 20+ presentations & the full conference workbook that will teach you in-depth on topics like client attraction, branding, transitioning past the service chair, building a successful home based business, transitioning into a suite & more! If you’re serious about growth in your solo biz this year, this is for you. This will only be available until the first week of July 2023! Get yours for 50% off here: www.lashbizbabesconference.comLet’s work together! I have private coaching spots now open along with a couple other ways to work together to grow your lash or beauty business. Find the best option for you here: https://www.ericaschramm.com/links#jCYuoqFree Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resourcesLash Biz Babes Meetup! I will be going to LashCon in October & am planning a Lash Biz Babes meet up! If you’re going, I’d love to meet you there. More details to come! Reach out to me on IG if you’re interested, so I can get a rough headcount! Let’s be friends on IG! I’m a follow back kinda person🥰 www.instagram.com/xoericaschramm
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
30 min
May 31, 2023 42. Overcoming Fear in Your Beauty Business + Fully Going After Your Dreams
In this week’s episode, I shared a story with you that I’ve been gatekeeping for a long while as it’s pretty personal. But I wanted to share it with you today to encourage you in your journey to fully, fully go for your dreams. No more half assing it🩷I hope you can walk away from this episode feeling more inspired & motivated to do the work to grow & thrive in life & business.Let’s be friend on IG! www.instagram.com/xoericaschrammLooking to grow your beauty business? Check out all my free resources for you here: https://www.ericaschramm.com/biz-resourcesOr if you’re like nah I’m ready to learnnnn, here’s how we can currently work together🩷 https://www.ericaschramm.com/links#jCYuoq
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
35 min
May 24, 2023 41. How to Decide What Continuing Education Courses to Take + Lash Biz Babes Online Conference FAQ
With there being so many options for continued education these days, in today’s episode I shared with you how to decide what courses, conferences, coaching, trainings, etc. will actually help you grow your business. These are the actual questions I ask myself when I’m deciding whether or not to take a training or attend an event. I also answered the frequently asked questions we’ve been getting about Lash Biz Babes Online Conference this weekend - May 26th + 27th. Also, one question I forgot to answer: you don’t have to live in the US to attend! It’s online & you can have access from anywhere :) the time zones will just obviously be different for the live portions! Here is where to find all the details for the conference: www.lashbizbabesconference.comHere is a discount link to get $100 off your ticket: https://lashbizbabesacademy.teachable.com/purchase?product_id=4756121Let’s be friends on IG! www.instagram.com/xoericaschramm
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
16 min
May 18, 2023 40. Life Update + My Full Unedited Story of My 8.5 Years in the Lash Industry-Mindset + Growth Tips
I realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strategy growth tips throughout that you can takeaway to help you grow your beauty/lash business today. Let’s be friends on IG! www.instagram.com/xoericaschrammLash Biz Babes Online Conference is right around the corner! Come learn business skills like marketing, branding, client attraction, sales, mental health support, etc. that will help you grow your clientele, make more money, step up your social media game, own your expertise, become an authority, & truly get to live life on your own terms because of it. I can’t wait to see you there!Tickets are normally $399 right now, but here’s an exclusive link to get yours for $299 because ily & thank you for being a listener🩷 https://lashbizbabesacademy.teachable.com/purchase?product_id=4756121
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
1 hr 5 min
April 27, 2023 39. All About Lash Biz Babes Virtual Conference - Speakers, Inspo, + FAQ!
ICYMI: the first ever Lash Biz Babes Virtual Conference is happening next month on May 26th + 27th! This 2-day event was created specifically for you - a solo beauty business owner - to help you overcome the unique struggles that you face as a solo owner to grow your business, make more money, make friends in the industry, & expand past the service chair. With topics such as personal branding, efficient backend systems, transitioning into a suite, building a successful home based biz, getting into offering e-books or online courses, becoming a salon owner, becoming an educator, and more, this conference is catered specifically to solo beauty business owners who have big goals and are ready to gain the clarity and knowledge needed to achieve them. In today’s episode I’m giving you the down low on who your speakers are, what you’re going to learn, & who this event is for! For all the details + to grab your ticket go to www.lashbizbabesconference.com
Get started with GlossGenius!
Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.
35 min

About Lash Biz Babes

From the publisher's feed

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded…