Lash Biz Babes

A lot of beauty business owners experience times of burnout and overwhelm when it comes to marketing and building your clientele. In today's episode, I'm going to share things you can do to streamline the process of building your clientele, so that you don't always have to play an active role in the process. AKA how to make it to where you can take breaks from social media, not have to post everyday, and still be filling your books because clients are consistently finding you. This is what I like to call marketing momentum & it's what helped me keep our books full with just 1-2 hours a week of maintaining our marketing strategy. When you build your marketing momentum, it does get to be easier, clients find you on their own, & you get to spend more time making money or doing things outside of you biz!

Google My Business Mini Masterclass: https://www.ericaschramm.com/gmb-masterclass

LASH BIZ BABES VIRTUAL CONFERENCE: A 2-day online event on May 26th + 27th for solo beauty business owners who want to grow their businesses, build their clienteles, make more money, get organized, up their social media game, gain more business skills + knowledge, make some internet friends in the industry, and expand past the service chair whether that's now or at some point in the future. Tickets are on sale now! Payment plan available :)

www.lashbizbabesconference.com

Let's be friends on IG! @xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

I'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a majority of the time we can actually take a look at our content and pinpoint some reasons why it might not be performing as well. 

Tune in to hear about how to increase your social media engagement and get more bookings from social media because of it!

If you're struggling with turning your followers into full paying clients or you're not sure how to incorporate connection and community into your social media content, my free Attraction Masterclass is for you!

DURING THIS FREE TRAINING YOU WILL LEARN:

• Who your ideal clients are
• What to post on IG to book clients
• How to stand out in your area online
• How to design a simple & effective content strategy
• How to ditch burnout & make posting on IG easy to keep up with

Get instant access to watch here: https://www.ericaschramm.com/attraction-masterclass

Let's be friends on Insta! Follow me here: www.instagram.com/xoericaschramm

Ready to grow your beauty business? Check out all my free resources here: https://www.ericaschramm.com/biz-resources

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

One topic that I do not see talked about enough in the beauty industry is taking maternity leave! This can be a nerve wracking thing to take an extended period of time off as a self-employed person. In this episode I shared my experiences with lashing while pregnant, taking maternity leave, ways to get clients back in the door when you come back to work, and just overall how to plan and be prepared for it effectively, so that you can enjoy your time off with your sweet new babe. 

Whether you are currently pregnant or thinking about starting a family, this will be a great episode for you to start thinking ahead and being proactive about it! If any of your beauty biz friends are expecting or wondering about this topic, please share this one with them :)

Let's Be Friends on IG! www.instagram.com/xoericaschramm

Free Business Resources for Beauty Business Owners: https://www.ericaschramm.com/biz-resources

Ready to Hit Your Clientele Goals This Year? Clientele Building Queen is for you! The 2-online course bundle for the beauty biz owner who is ready to break free of limiting beliefs + imposter syndrome, so they can build their loyal, dream clientele. >> Get the details + instant access here <<

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

For our first episode of 2023, let's talk about energy as a beauty business owner! Where we have so much on our plates at any given time, this can lead to feelings of burnout, overwhelm, and feeling stuck in our businesses and growth. If you are feeling this way or have ever felt this way, this mini-episode will give you some tangible ways to reset your energy inside and outside of your lash or beauty business to keep the energy fresh and be able to keep moving forward to grow your business.

Let's Be Friends on IG!

www.instagram.com/xoericaschramm

Ready to leave behind the imposter syndrome and limiting beliefs to build your dream clientele? Become a clientele building queen in my new, 2-course bundle available now through January 31st 2023.

Inside Clientele Building Queen you get access to TWO of my online courses: Booked Out Blueprint and The Breakthrough Event.

These courses will walk you through exactly what steps to take to kick your limiting beliefs + imposter syndrome to the curb, stand out in your area as THE go-to beauty service provider, and get clients booking and rebooking with you again and again.

Get more details + get started today: https://www.ericaschramm.com/clientele-building-queen

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this final episode of 2022, I shared 3 of the lessons I learned from my first year of being a full-time trainer and educator in the beauty industry, and what you can learn from them to continue growing your beauty business smoothly and sustainably in 2023.

Each phase of growth in our businesses comes with it's own set of ups, downs, challenges, & hurdles and being able to learn from those and evolve as a business owner is an important part of stepping into our next phases and growing our businesses. Tune in to hear a raw, behind the scenes look of how the year went for me. These will be valuable lessons for anyone no matter where you are at in your beauty business journey!

*NEW* Lash Business Policies Guide: Protect Your Time, Energy, & Income as a Solo Lash Business Owner. In this 30-page guide you will be able to evaluate your policies, update them, and learn how to effectively enforce them to help you grow your lash business sustainably in 2023!

>> Grab Your Copy for $8 <<

Lets be friends on Insta! Follow me here: www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

If you want to consistently build your clientele without the burnout or overwhelm, this is the episode for you👌 This episode is a replay of an Instagram Live video free training I did this week. I had so many clientele building questions this week, so here's what you need to know about it!

In this episode I share what no other coach is talking about: the difference between short-term & long-term clientele building strategies, examples of each, & when to utilize them, so that you can keep your books full, not worry about where your next client is going to come from, and build your clientele sustainably without the burnout and overwhelm.

If you’re struggling with clientele building, I pinky promise this episode is going to help you🙌💓

Booked Out Blueprint Online Course: Master your social media strategy, so you can book clients faster with less time + effort on your part!

https://www.lashedbyericas.com/booked-out-blueprint

Let's be friends on IG! (+ catch my free video trainings like this while I'm live!)

https://www.instagram.com/xoericaschramm/

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

As we are winding down the 2022 year, tax season is right around the corner! In this episode, I brought on Michelle Cook, a certified public accountant, to share tips, tricks, & guidance for beauty business owners and first-time business owners about how to get organized for tax time, common mistakes that she sees beauty biz owners making on their taxes, how to cut down on the overwhelm that tax time can bring, what type of expenses actually count as a write-off, how to find a CPA to hire, and more! 

One of the reasons I brought on Michelle specifically to the show is because she & her team cater specifically to beauty business owners' taxes and bookkeeping! They are such a great resource for our industry and truly understand the ins & outs of taxes as a solo beauty provider.

Here is where you can find her online: (highly recommend following her on IG! She shares so much good information there!)

Website: https://www.cartercookcpas.com/

Instagram: https://www.instagram.com/smallbusinesscpa/

TikTok: https://www.tiktok.com/@smallbusinesscpa

Let's Be Friends on Instagram!

www.instagram.com/xoericaschramm

Announcements: Lash Biz Babes Membership kicks off this month!

Are you a solo beauty business owner who wants to reach big goals in 2023?

Whether it is clientele building, increasing your monthly income, creating more sustainability in your biz, simple + effective marketing, or maybe smaller milestones in between, the Lash Biz Babes Membership is here to support you in reaching those goals.

The LBB Membership is a monthly commitment to growing your business in a group of like-minded solo beauty business owners who are all-in on creating thriving, successful, sustainable businesses that allow us to live our lives and achieve our dreams to the fullest.

Inside this membership you will have access to monthly support in the form of:

• Bonus Episodes
• Live Masterclasses
• Guest Speakers
• Lash Biz Babes VIP Support Group
• Q+A Sessions
• And more

Get more details & become a member here: https://www.lashedbyericas.com/lbb-membership

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In today's episode a past student of mine, Khadijah, shares her journey in the lash and beauty industry of how she got started, building her clientele, opening a suite, & doing it all as a mama! She has inspired me so much this year with how dedicated she is to her biz, how much she's grown since opening her suite in February, and just her overall talent as a beauty provider and solo biz owner.

If you are considering opening a suite, working on building your clientele, trying to figure out the mom-business owner life, or just generally want to hear some guidance and inspiration from a fellow solo beauty business owner, then this is the episode for you!

Where You Can Find Her Online:

Instagram: https://www.instagram.com/shanl_beauty/

Website: https://www.shanlbeauty.com/

Facebook: https://www.facebook.com/shanlbeauty

Let's be friends on IG! https://www.instagram.com/xoericaschramm/

BIG ANNOUNCEMENT: Lash Biz Babes has launched a membership option! (& it's currently on presale!)

And now we are taking the support to the next level!

I would love to introduce you to: The Lash Biz Babes Membership.

The LBB Membership is a monthly commitment to growing your business in a group of like-minded solo beauty business owners who are all-in on creating thriving, successful, sustainable businesses that allow us to live our lives and achieve our dreams to the fullest.

Inside this membership you will have access to monthly support in the form of:

• Bonus Episodes
• Live Masterclasses
• Guest Speakers
• Lash Biz Babes VIP Support Group
• Q+A Sessions
• And more

Each month will have a different focus topic and a minimum of 1-2 of the above listed events.

If you're ready to reach your big goals in 2023, whether it is clientele building, increasing your monthly income, creating more sustainability in your biz, simple + effective marketing, or maybe smaller milestones in between, the Lash Biz Babes Membership is here to support you in reaching those goals.

Presale is on now & goes until December 7th! This will be the lowest cost option to join the membership.

Get more details, see the upcoming schedule of events, & join today during presale: https://www.lashedbyericas.com/lbb-membership

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this week's episode, I broke down the 4 pieces of marketing strategy that you need to have in place to consistently book beauty clients to build a full loyal clientele. So often we get too caught up spending all our time & energy on things that aren't actually moving the needle forward in our beauty businesses and these are not actually helping us book clients. My intention with this episode is to help you simplify your clientele building efforts & get intentional with your action steps, so you can build your clientele faster than you ever thought possible! Whether you are new to the industry and just starting out, you've got some clients but want to fill in those empty spots, or whether you have a pretty solid clientele already but want to build more consistency into your bookings, this is the episode for you!

Big Announcement! Booked Out Blueprint is HERE! And its on pre-sale this week only! This online course is for solo beauty business owners who want to go from crickets to consistent clients by mastering your social media strategy, so you can spend less time online, book more clients, & make more money in your beauty business.

It is designed to walk you through exactly what steps to take to stand out in your area and get clients booking and rebooking with you again and again! Presale ends on Thursday, so now is the time to jump in & join us inside Booked Out Blueprint.

Here is the link for the full course details & to get access to the presale happening now: https://www.lashedbyericas.com/booked-out-blueprint

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.