Lash Biz Babes

One of the biggest problems that solo business owners in the beauty industry face is burnout. In today's episode I share 7 causes of burnout in your lash/beauty business and what you can do to either avoid it altogether or what you can do to navigate through it.

In this episode you will learn a lot about why setting up a sustainable business is so important, hear some of my own personal experiences with burnout and feeling resentment inside my business, what I did to navigate through those moments, and truly a more in-depth look at what it really means to create a business and life that you truly love.

If you are currently experiencing burnout inside your beauty business, please know that you don't have to navigate through it alone! And if you are looking for support with it, I do offer mentorship calls to help you kick burnout to the curb and truly get back to loving life & biz again. You can find more information and book a mentorship call with me here under the Mentorship Call option: https://www.lashedbyericas.com/s/appointments

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Academy: Online Courses to help you build a full clientele and make social media your client attraction machine! https://www.lashedbyericas.com/online-courses

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In today's episode, I took a little bit of a different spin on one of my most commonly asked questions, "how did you build your clientele so fast?" I normally talk a lot about how I did it and what I did, but today I'm telling you all about 5 things that I didn't do or that weren't effective/beneficial to build my clientele quickly.

My hope with this episode is to be more transparent on the process, give a fresh perspective, & to help you remember that this is YOUR business. You get to build your clientele YOUR way & in ways that feel aligned for you. What works for someone else may not be the best option for you and vice versa. 

So often we feel like we have to utilize certain marketing methods to book clients & it just truly is not always the case! I hope this episode helps open your eyes to the world of possibilities that you have in front of you to build your clientele and gives you permission to market your business how you actually want to.

If we aren't already friends on Instagram, you can find me here: @xoericaschramm

Luxury Beauty Business - The Online Course for solo beauty pros who want to attract high paying clients so they can work less & make more. This program is your elite blueprint to elevating your beauty biz and calling in your dream clients.

Inside Luxury Beauty Biz, you focus on mastering 3 steps:

- refining your client experience

- designing your intentional marketing strategy

- breaking down your numbers for success

For full course details & to get instant access today go to: https://lashbizbabesacademy.teachable.com/p/luxury-beauty-business1

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this week's episode, I talked with Emily Lywood all about retention tips, retention myths and misconceptions in the lash industry, how to get confident on camera, using Tiktok vs. Instagram to grow your beauty biz, & so much more! Emily and I originally connected on TikTok where she shares alllll the retention tips and tricks to help you master retention and make more money in your lash biz! This episode is for you if you want to learn more about lash retention or how to get confident making videos for your beauty business.

Here's where you can find Emily on socials:

IG: @lashed_withemily

TikTok: @lashedwithemily

Emily's Retention Fix Course Waitlist

Let's Be Friends on IG! You can find Erica here: instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Today I went live on Instagram talking all about how to create the results you desire in your beauty business (aka the full clientele, the full paying clients, the thriving biz you're working towards). Now, its on the podcast for my multi-taskers who like to listen and work/clean/do other things haha.

In this episode, I talk about difficult situations that arise as solo beauty business owners, the root cause of these difficulties that we face, how to keep moving forward when those happen, how to create the results you're working towards in your business, & all about the upcoming Breakthrough Event⚡

The Breakthrough Event is a 1-day LIVE online event for solo beauty business owners who want to kick imposter syndrome and limiting beliefs to the curb, so they can show up & dominate the everyday growth of their beauty businesses. 

This event is for you if you want to master:

• Stepping into your power as a biz owner
• Recognizing & navigating through self-doubt and limiting beliefs
• Breaking free from imposter syndrome as it arises
• Structuring your solo beauty business to avoid mindset blocks
• Giving yourself grace along the way & the ability to keep moving forward no matter what

I want to help you feel empowered, supported, and confident and give you the tools necessary to navigate imposter syndrome and limiting beliefs as a solo owner, so that you can continue to grow your business day after day even when your brain tries to tell you otherwise.

For all the details & to register visit: www.lashedbyericas.com/breakthrough

If you are listening after the live event has already happened, you can still jump in through the online course version! Here is the link: www.lashedbyericas.com/breakthrough

If you have any questions on the Breakthrough Event or want more tips & tricks on growing your solo beauty business, you can find me on Instagram here: www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this week's episode, Gretchen & I talk all about community in the industry, using it to grow your biz, ways that the lash industry has changed over the years, how she and her husband, David, bought My Brand Lashes, & lash trainings. 

My Brand Lashes is an eyelash extension supply and lash training company based out of Boise, ID. They offer quality and consistent products and game changing trainings and mentorship. Gretchen is a gem in the industry and truly a queen at connection and community. Come listen in to her stories, experience, & tips!

Here's where you can find My Brand Lashes online:

IG: www.instagram.com/mybrandlashes

Website: www.mybrandlashes.com

Let's be friends on Insta!

Here's where you can find me (Erica): www.instagram.com/xoericaschramm

LASH BIZ BABES ANNOUNCEMENTS:

Lash Biz Babes Academy is LIVE! If you are a solo beauty business owner who is ready to build a full clientele, grow your local following on social media, & attract high paying clients, these are the online courses for you! Check them out here :) If you have any questions or need help deciding which course would be the best for you, feel free to send me a DM on Instagram and let's chat!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Last week on Instagram I went live with Mo Hamil from Lash Out Texas & Lash Bash Texas talking allll about how to navigate slow books and slow weeks in your lash business, building your lash clientele, why learning marketing will change everything for you, mindset, & a few other topics in between!

Now, you get to listen to our live on the podcast! If you are working on getting lash and beauty clients, if you're running into burnout, or if you are feeling overwhelmed/stuck in your beauty biz, this episode is for you!

For more lash & beauty biz tips & tricks or to watch lives as they happen, find us on IG!

Erica: www.instagram.com/xoericaschramm

Mo: www.instagram.com/lashluva2

Check out Mo's Lash Bash eBook! The Ultimate Guide to Throwing Your Own Lash Bash Party:

https://www.lashouttx.com/store-1/p/lash-bash-e-book

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

One of the hardest pieces to navigate as a solo beauty business owner is the mindset part of growing your business. The ups & downs are challenging, and if you aren't able to navigate those, it can be really hard to grow your lash and beauty business. In today's episode I talked about 6 things I had to let go of in order to grow my lash business.  I truly believe that mindset/energetics and strategy are BOTH required in order to grow your business sustainably, especially as solo owners.

So, in today's episode I deep dived into each of these 6 mindset blocks that I've worked through time & time again. And tips on how to overcome them yourself, so that you can build a full clientele and create a life that you truly love.

Let's be friends on IG! You can follow me here :)

Announcements:

Lash Biz Babes is an official sponsor of Lash Bash Utah! I will be at the event at EBL Lashes Headquarters on July 23rd in Lindon, UT. I can't wait to meet everyone! Lash Bash is a lash party for lash artists - essentially a networking event to come together as a lash community! There will be amazing swag bags & lots of fun to be had. And I am currently curating a special course just for Lash Bash Utah attendees that will be included in the swag bags! The event is SOLD OUT! & I am so excited to see you there!

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

If you want to use social media to build your clientele OR attract local students for your lash trainings, then this is the episode for you!

Today's episode is a surprise solo episode, because I wanted to talk to you today! Haha. In today’s episode I talk about finding a client attraction method that feels good to you, the biggest piece you need to be able to build your lash clientele on social media, tips for getting seen online by local potential clients, & a few random tangents here & there😂

If we aren’t already friends on Instagram, let's change that! You can find me here :)

Audience Growth Accelerator: If you are a solo beauty business owner who is ready to be seen online by local potential clients & explode your local following, so you can get booked & get paid, then this is the program for you! 

AGA Online Course: Here is the link for the online course version!

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

On this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on pricing services, how to use storytelling in your marketing to attract dream clients, and speaks on truly being authentically yourself in all aspects of your business. Whether you are a solo artist, an educator, or a brand owner, this will be a great listen for you!

A little about Untamed Artistry: UA is a lash brand based in Canada. They are all about quality products, accessible education, and creating a community of lash artists who are their authentic selves.

Here is where you can find & connect with them online:

Website: www.untamedartistry.com

IG: instagram.com/untamed.artistry

Cheryl's IG: instagram.com/agoodenoughhuman

Pricing Webinar on YouTube: https://youtu.be/2mlPyGuIKyY

Lash Biz Babes Announcements:

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.