Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth. 

As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.

What you'll learn in this episode:

• Why a large following and going viral don’t always mean more bookings
• How to tell if your social media audience is actually local (and why it matters)
• What type of content brings in the most website clicks and bookings?
• The difference between visibility and conversion content 
• How can you use data and insights to fine-tune your social media strategy?
• The easiest way to create engaging content without overcomplicating things
• How one spa gained 50+ local followers overnight - could you try this?

After listening you’ll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!

Come see me at Nails and Lash Expo where I’ll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.com

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again. 

No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever felt like you’re juggling a million things and still dropping the ball, this one’s for you.

What you’ll hear in this episode:

• The warning signs of burnout I ignored
• How my “leaky boundaries” made everything harder (and how I’m fixing them)
• Why taking a break or vacation usually isn’t enough
• The small daily habits that are actually making the biggest impact
• How I’m redefining success to prioritize joy, peace, and sustainability

This episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you’re overextending yourself, identify what’s draining your energy, and start setting boundaries that actually stick. Business building doesn’t equal you having to be stretched thin. Hit play and let’s dive in!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

How do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I’ve learned as a busy mom and business owner. Let’s be real: it’s not always easy, and I’m definitely not perfect, but I’ve figured out a few key strategies that help me stay on track, even on the most chaotic days. 

I’ll walk you through the questions to ask yourself to help you figure out what truly matters to manage your time more intentionally and create systems that make your day smoother. If you're feeling overwhelmed, this episode is packed with tips and real-life examples to help you feel more in control of your schedule and less stressed. 

What you’ll learn in this episode:

• How do you decide what truly matters when time feels scarce?
• Simple strategies that can help you manage your time more effectively as a busy parent
• Are you stuck in "busy work" that doesn’t move your business forward?
• How small, consistent habits will help you avoid feeling overwhelmed
• How do you balance deadlines and clients with family life without losing your mind?

Tune in for some practical, actionable advice on making time work for you so you can be a present parent AND keep your business growing!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever looked at someone’s gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister’s living room to professional shoots that truly showcase my brand. 

Whether you’re ready to invest or need a budget-friendly option, I’ve got you covered with tips to help you plan a shoot that feels authentic, fun, and totally you. Hit play to get hype (and fully prepared) for your next branding photoshoot!

What you’ll learn in the episode:

• How can branding photos help you stand out and attract your dream clients?
• No budget for a professional shoot? Do THIS instead!
• Why you should not settle for just any photographer
• How to plan a branding photoshoot that actually fits your business vibe
• What’s the one thing I wish I had done differently in my early shoots?
• Is there a limiting belief holding you back from taking the leap?

FREE BONUS! Ready to map out your next photoshoot? I made you a cute little checklist to make your planning super easy. Grab yours here: https://ericaschramm.kit.com/photoshoot-guide

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beatycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Does social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered.

I pull back the curtain on how my team runs social media for beauty businesses in our unique way, so you can see what we do and exactly how we help our clients. Hit play to discover if this could be the missing piece in your business growth.

What you’ll hear in this episode:

• What exactly does a social media manager do (and is it worth hiring one)?
• How do we create and manage content for beauty businesses across different platforms?
• What results can you realistically expect from social media marketing?
• Why “going viral” isn’t the goal—and what actually matters for growing your business online.
• How do we adjust social media strategies when engagement drops?
• The red flags to watch out for when hiring a social media manager.

If you're ready to get social media off your plate and start seeing real growth in your business, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! Visit www.beautycorpro.com to schedule a free call with me.

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible. 

If you can relate, hit play to hear how I’ve learned to break through those barriers and the mindset shifts that help me keep moving forward even on the tough days.

What you’ll hear in this episode:

• How have limiting beliefs shaped your actions without you even realizing it?
• Are you letting one bad post or negative comment stop you from showing up online?
• One small mindset shift you can make today to reframe your self-doubt
• Why is building your business (and social media) more like laying bricks than expecting instant results?
• What you can do when the opinions of others make you second-guess your big goals
• How focusing on what you can control helps you make consistent progress

I hope this real and raw episode inspires you to look at what’s holding you back, believe in yourself a little harder, and keep going - because you were born to do great things!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.

Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open your eyes to smart, effective ways to grow. Visibility isn’t just about posting more; it’s about showing up where it counts.

What you’ll learn in this episode:

• Why is visibility the most important and first step in your marketing strategy?
• The difference between a target audience and your ideal client (and why it matters!)
• Creative, low-pressure ways to network and build relationships in your local community
• Unique ideas for collaborations that can boost your visibility and grow your clientele
• Why are Facebook groups an underrated goldmine for getting in front of new clients?
• How to ditch the “post and pray” method and take control of your marketing
• How you can easily and simply implement your visibility strategy today!

You don’t have to be everywhere, doing everything, to grow your beauty business. Hit play to hear fresh ideas and actionable strategies that won’t feel overwhelming. Let’s make this the year you get seen and grow like never before!

Don’t Forget! Lash Biz Babes Online Conference is happening in May. Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.

We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.

Questions answered in this episode:

• Is the Nextdoor app worth using to attract local clients?
• What’s the best way to track expenses for a small beauty business?
• What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
• How do you determine your target audience?
• Is collaborating with other businesses a smart move?
• What types of networking would you do in person?
• What’s been the biggest factor in growing your beauty business?

Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don’t forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode!

Don’t Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if becoming the best version of yourself isn’t about doing more, but about living by your own standards?

In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make it happen.

This isn’t about adding more to your plate; it’s about making small changes that feel good and move you closer to your goals without the overwhelm. Grab a cozy spot along with your journal and tune in for a fresh take on personal growth and success!

What you’ll hear in this episode:

• Feeling stuck? This one question could change everything
• How does your personal growth directly fuel your business success?
• Why I’m ditching resolutions and living by standards instead
• My go-to rule for making decisions that actually add peace to my life
• How baby steps (and less guilt) can help you move forward without burnout
• Why giving yourself grace might be the best thing you do this year

Use this episode as a starting point to be the best (and ever-evolving) version of yourself and have an incredible 2025. Let’s do this!

Lash Biz Babes Online Conference is happening in May! Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals. 

You can apply this process to gaining new clients, selling more retail, enrolling more students and more! Plus, I include breakdowns and examples to help inspire you. Throwing spaghetti at the wall or winging it isn’t cutting it anymore. Grab a pen and notebook, press play (feel free to pause throughout and jot down notes and goals!), and let's create your roadmap to success in 2025.

What you’ll hear in this episode:

• The step-by-step framework to reverse-engineer ambitious goals into manageable steps
• Why traditional goal setting fails most beauty professionals - and what to do instead
• The one metric you MUST know (this is the key to business growth!)
• How to create a marketing plan that aligns with your goals
• One surprising way to avoid burnout in the new year
• Proven strategies to get more clients booking with you

You’ve got big dreams, and with the right plan, there’s nothing stopping you! After this episode, you'll have a clear strategy to implement immediately. Plus, get instant access to my companion Social Media Content Guide - your blueprint for converting followers into paying clients: https://ericaschramm.kit.com/c85536608c

Lash Biz Babes Online Conference is happening in May! Tickets will go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm