Are you in a business rut and secretly wondering if you should just start applying for jobs again? In this episode, I dive headfirst into the mindset spiral so many beauty business owners find themselves in when things slow down. Whether your books are looking sparse, the algorithm’s being shady, or your inner critic is louder than your kid during a tantrum, I’ve been there - and I share what’s helped me flip the script. 

This one is a heart-to-heart (with a little tough love) for anyone who's ever felt like throwing in the towel. Building a business isn't just strategy. It's energy, mindset, and believing you still have something to offer, even when the bookings aren’t flooding in. I also share a few personal stories, including the very real, sometimes hard, conversations that helped me triple my business last year. Hit play for a mindset reset!

What you’ll hear in this episode:

• The mindset pattern that quietly sabotages growth 
  
  
• How to flip the script on the “market is saturated” fear
  
  
• Why your daily actions might not be matching your big goals (and how to fix it)
  
  
• The surprising connection between your messy house and your business success
  
  
• My favorite non-toxic way to deal with negative self-talk (without stuffing it down)
  
  

If this hit home, come hang out with us at the Lash Biz Babes Online Conference May 3rd & 4th for two days of real talk, strategy, and connection with beauty pros who get it. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Lash Biz Babes Online Conference tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Ready to learn more about the Lash Biz Babes Online Conference and hear all about this year’s incredible speaker lineup? Then hit play now! I share all the details about this unique conference in this episode. 

From client building to websites to managing burnout, our speakers are ready to deliver impactful information, tips and advice every beauty business owner needs in 2025 - and beyond.

In this episode, you’ll hear:

• What sets Lash Biz Babes Online Conference apart from other conferences?
• Who is the Lash Biz Babes Conference for?
• All of the perks you get with your Conference ticket
• How this Conference will help you grow personally and professionally
• The incredible speaker lineup chosen specifically to help you in your business and life
• Plus, you won’t want to miss the speakers on our panels and extended Q&A time

The goal of the Lash Biz Babes Online Conference is to help you learn, grow and feel truly supported in the beauty pro community all from the comfort of your own home! I’m pumped and can’t wait to see you there!

Resources:

• Lash Biz Babes Online Conference Replay
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Do you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart.

Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let’s talk about what’s hot, what’s fading, and how you can position yourself for long-term success.

What you’ll hear in this episode:

• Are you unknowingly blending in with every other lash artist?
• What are the biggest lash styling trends right now—and should you follow them?
• How brown lashes and color matching are revolutionizing client customization
• Is the technique you learned a decade ago holding you back?
• The lash industry is in it’s in-person events era! (why that matters for you)
• Lash artists who are thriving prioritize THIS

These aren’t just “here today, gone tomorrow” trends. This is how you build a long-term career in the lash industry with clients who see you as the only option - and how you keep yourself having fun and thriving in your business! 

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Ever feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up.

From the first time they find you online to the moment they (hopefully) rebook, every client interaction matters. And if your books aren’t as full as you’d like, it’s time to take a closer look. I’m talking about the small shifts you could implement today that make a huge difference. This episode is full of lightbulb moments and easy fixes - hit play and boost your client retention asap!

What you’ll hear in this episode:

• Are there sneaky red flags that your client experience needs work?
• Why some clients disappear without a word - and how to keep them coming back
• This key process could be confusing people (and costing you clients)
• The subtle signs during an appointment that a client isn’t totally loving it
• How can you get more referrals without feeling pushy or awkward?
• What’s one simple tweak you can make this week to boost retention and client loyalty?

Grab your pen and notebook. You’re sure to be inspired after listening. It’s time to turn those one-time appointments into loyal, raving fans and keep your current clients returning happily!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth. 

As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.

What you'll learn in this episode:

• Why a large following and going viral don’t always mean more bookings
• How to tell if your social media audience is actually local (and why it matters)
• What type of content brings in the most website clicks and bookings?
• The difference between visibility and conversion content 
• How can you use data and insights to fine-tune your social media strategy?
• The easiest way to create engaging content without overcomplicating things
• How one spa gained 50+ local followers overnight - could you try this?

After listening you’ll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!

Come see me at Nails and Lash Expo where I’ll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.com

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again. 

No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever felt like you’re juggling a million things and still dropping the ball, this one’s for you.

What you’ll hear in this episode:

• The warning signs of burnout I ignored
• How my “leaky boundaries” made everything harder (and how I’m fixing them)
• Why taking a break or vacation usually isn’t enough
• The small daily habits that are actually making the biggest impact
• How I’m redefining success to prioritize joy, peace, and sustainability

This episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you’re overextending yourself, identify what’s draining your energy, and start setting boundaries that actually stick. Business building doesn’t equal you having to be stretched thin. Hit play and let’s dive in!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

How do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I’ve learned as a busy mom and business owner. Let’s be real: it’s not always easy, and I’m definitely not perfect, but I’ve figured out a few key strategies that help me stay on track, even on the most chaotic days. 

I’ll walk you through the questions to ask yourself to help you figure out what truly matters to manage your time more intentionally and create systems that make your day smoother. If you're feeling overwhelmed, this episode is packed with tips and real-life examples to help you feel more in control of your schedule and less stressed. 

What you’ll learn in this episode:

• How do you decide what truly matters when time feels scarce?
• Simple strategies that can help you manage your time more effectively as a busy parent
• Are you stuck in "busy work" that doesn’t move your business forward?
• How small, consistent habits will help you avoid feeling overwhelmed
• How do you balance deadlines and clients with family life without losing your mind?

Tune in for some practical, actionable advice on making time work for you so you can be a present parent AND keep your business growing!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Have you ever looked at someone’s gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister’s living room to professional shoots that truly showcase my brand. 

Whether you’re ready to invest or need a budget-friendly option, I’ve got you covered with tips to help you plan a shoot that feels authentic, fun, and totally you. Hit play to get hype (and fully prepared) for your next branding photoshoot!

What you’ll learn in the episode:

• How can branding photos help you stand out and attract your dream clients?
• No budget for a professional shoot? Do THIS instead!
• Why you should not settle for just any photographer
• How to plan a branding photoshoot that actually fits your business vibe
• What’s the one thing I wish I had done differently in my early shoots?
• Is there a limiting belief holding you back from taking the leap?

FREE BONUS! Ready to map out your next photoshoot? I made you a cute little checklist to make your planning super easy. Grab yours here: https://ericaschramm.kit.com/photoshoot-guide

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beatycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Does social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered.

I pull back the curtain on how my team runs social media for beauty businesses in our unique way, so you can see what we do and exactly how we help our clients. Hit play to discover if this could be the missing piece in your business growth.

What you’ll hear in this episode:

• What exactly does a social media manager do (and is it worth hiring one)?
• How do we create and manage content for beauty businesses across different platforms?
• What results can you realistically expect from social media marketing?
• Why “going viral” isn’t the goal—and what actually matters for growing your business online.
• How do we adjust social media strategies when engagement drops?
• The red flags to watch out for when hiring a social media manager.

If you're ready to get social media off your plate and start seeing real growth in your business, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! Visit www.beautycorpro.com to schedule a free call with me.

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible. 

If you can relate, hit play to hear how I’ve learned to break through those barriers and the mindset shifts that help me keep moving forward even on the tough days.

What you’ll hear in this episode:

• How have limiting beliefs shaped your actions without you even realizing it?
• Are you letting one bad post or negative comment stop you from showing up online?
• One small mindset shift you can make today to reframe your self-doubt
• Why is building your business (and social media) more like laying bricks than expecting instant results?
• What you can do when the opinions of others make you second-guess your big goals
• How focusing on what you can control helps you make consistent progress

I hope this real and raw episode inspires you to look at what’s holding you back, believe in yourself a little harder, and keep going - because you were born to do great things!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.