Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.

We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and how the way you talk about your business can shift everything from who books with you to how easy content creation becomes. Whether you’re a solo lash artist or running a full team, hit play for the steps that will help you finally get clear, confident, and consistent in how you show up online.

What you’ll learn in this episode:

• The sneaky reason your captions feel stiff, awkward, or like you're just rambling into the void
• Why “aesthetic” branding is only half the story (and what you’re likely skipping over)
• How a simple “brand reference sheet” can become your new content cheat code
• What is the real difference between being seen as just another lash artist vs. being chosen?
• A breakdown of brand messaging using airline seats, recliners, and skincare 
• How can you talk about what makes your biz amazing without sounding braggy or basic?
• What ChatGPT can actually do for your content plus how to make it sound more like you
• How repeating yourself (strategically) is actually the key to standing out, not annoying your audience
  
  

Ready to make content feel less like a chore and more like it’s actually working for you? Hit play now and let’s dig in!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

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