In this episode of Talkin sMACK, our guest, Katie Allen discusses her nonprofit organization, Beauty 4 a Cause, her lash supply company, Beyoutiful Wandz, and how they started. Katie talks about her journey into the lash industry and the challenges she faced, which led to starting her supply company with hand-making wands from her kitchen. She offers advice for those wanting to start their own brand, including building a strong relationship with manufacturers and taking baby steps before making big investments. She discusses the exciting projects she has planned for the coming year which will be announced at her speech at LashCon 2024 in October!

"Achievement doesn't fall into our laps; it needs to be sought with passion and tended to with determination. If you truly desire something, go after it, you'll only regret the opportunities you neglected! A huge thank you goes out to all those who have supported me on my journey so far in making Beyoutiful Wandz what it is today." - Katie Allen